Jynn Lyi Yeo Email & Phone Number

Singapore

The role was focused on crafting the best digital experiences for some of AIA’s clients and agents in the financial services industry. Transformed the digital journey across the insurance value chain through app development, re-inventing the customer experience by developing UI/UX strategies to expand on touchpoints between customers, agents and the business. Established a fully integrated ecosystem in 3 core areas: For the customer: Provide digital solutions, boosting customer traffic, generating new leads, and increasing conversion rates. For the agents: Through ideation and creative problem solving, built user flows and productivity tools in a customer profiling dashboard, enabling effective CRM and driving online to offline (O2O) targeted sales via data analytics.For the business: Designed automated process flows and app products to increase efficiency of day-to-day operations, performance management tools for effective KPI tracking.Other main responsibilities include translating key business objectives and goals into visual representations for stakeholders and investors.

Singapore

Define end-to-end intuitive experiences for established brands. Ensure consistent design language across client’s digital products. Deliver thoughtful design solutions across internal teams which increases the efficiency of development time.

Singapore

Joined start-up as part of the pioneering teamContributed strategic thinking for campaigns, content and experiences for C2C and B2CDESIGN• Creative Direction and Branding for Social App HeyBuddies• UI/UX Design• Develop prototypes to work in tandem with app/web developers• Conceptualised and translate business needs and user feedback into new featuresMARKETING• Prepare Marketing & Investor content for business pitches• Design and execute marketing collaterals targeting different demographics• Plan strategic marketing content online and offline, monitor results of promotional activities• Manage social media accounts and content engagementEVENT MANAGEMENT• Event management for launch and roadshows with scheduled planning to ensure smooth on-site execution. Achieved 'Top Trending' app in AppStore on launch• Conduct marketing activations to accelerate and drive downloadsLEADERSHIP• Led and guided interns with growth enabling and content creation, as well as design interns to work closely as a team

Singapore

• Designed materials and assisted in media campaigns such as Got To Move SG, Town Council Exhibitions, and Print Publications. • Handled final artwork for Outdoor Advertising collaterals and print media• Liaise with clients to ensure satisfaction on design direction • Client pitches • Provided design input for other departments.

Singapore

• Assist in advertising work such as print advertisements, guerrilla marketing events and client pitches• Input thought process from sketch, conceptualization, digital artwork to event set-up• Handled final artwork for:- 'Smile Singapore', National day campaign @ Central Singapore- 'Fly Fly Away', September Holidays event @ The Centrepoint- UniSIM(now SUSS) Convocation Ceremony 2013

Bachelor Of Arts (Hons), Communication Design

• Partnership with Glasgow School of Art, Singapore

Bachelor Of Arts (Hons), Communication Design

Diploma In Visual Communication

• Develop fundamental design skill sets • Major in Graphic Design