Louis Yeo Email & Phone Number

Singapore

Singapore

Performance Lead on Income Insurance and McDonald'sPreviously leading the Philips in-house performance teamOverseeing planning, activation, optimization and reporting of all Philips Hub paid media activities across JAPAC & KHI markets

Singapore

Account and Performance Lead across several accounts

Singapore

• I was the performance lead, managing a team of Performance Managers and Specialists on a set of clients. Responsibilities Include:
• Establish and maintain successful relationships with key stakeholders and business leads on clients in Singapore and across the region.
• Develop and grow key contacts and networks with search engines, technology, programmatic and performance providers.
• Provide overarching performance framework and digital strategy for clients.
• Mentor performance media staff ensuring career development and learning across platforms including Google, Facebook, Tiktok, LinkedIn, DV360, Apple Search Ads and more.
• Showcase thought leadership, prepare and present relevant business cases and opportunities to Internal OMD and senior client stakeholders

Singapore

I lead the in-house media hub, overseeing all digital paid media capabilities for Philips Personal Health in the JAPAC and KHI regions. Managing end-to-end tasks from media strategy, planning, execution, optimization and reporting.Responsible for the overarching strategy and creation of cross-channel media plans. Leads discussion of proposed media plans.

Singapore

• I led the South East Asia Digital Media Team across both Core and Enterprise clients. Managing a team of Digital Media Campaign Managers, Ad Operations Managers, Enterprise Media Strategists and Media Analysts in.
• Monitor, evaluate and develop improvement of workflows and processes, outlining and ensuring that advertising best practices are adhered to.
• Ensure overall South East Asia digital media retention and revenue targets are met.
• Coach, mentor and help team in developing their career goals.
• Project leader on advanced campaign management projects - research and develop strategy and media plans for enterprise level clients - from media plan to pitch.
• Provide key client and partner interface; Maintain consistent contact with client, with focus on building relationships and business development opportunities.Key Accounts: Millennium Hotels & Resorts, YTL Hotels.

Singapore

• I managed and optimized digital media campaigns for hoteliers across APAC.Responsibilities Include:
• Manage client relations and communications as a main POC for all Digital Media needs. Preparing monthly reports, meetings and calls. I work with clients directly to scale their performance and.
• Perform up-sell/cross-sell of media campaigns and ensure upsell and retention targets are met.
• Liaise with external vendors and white label solutions for specific performance campaigns with targeted requirements.
• Media planning, provide recommendations for digital media strategies and tactics in-line with the advertiser's targets, based on ROAS, CPA and conversion goals.
• End-to-end campaign setup and campaign optimisation - using variety of tools such as Marin Software, DoubleClick Suite (DS/DBM/ADX/DCM), Facebook Business Manager, Google AdWords, etc.

• I was the Team Lead for the ReachSearch Search Engine Marketing (SEM) Team. I help to oversee and manage all aspects of ReachSearch operations - ranging from pre-live strategy, post-live monitoring, optimization and.
• Ensure daily operations are running smoothly, managing team member duties and allocating tasks.
• Provide feedback to improve overarching processes encompassing – support ticketing, partner relations, local region best practices and scalable optimization tweaks across campaigns.
• Directly working with strategic & enterprise-level advertisers, meeting advertisers and working on tailored reporting requirements.
• Assisting SEM Manager in creation of our in-house search, display and remarketing campaigns for cross-sold ReachSearch clients, and brand new direct clients.
• Monitoring data and performance analytics to identify problematic accounts to deep-dive and leverage campaign analytics (Cost per Lead, Calls, Web Submissions, E-mails) for campaign optimization.Key Accounts: 3M.

Singapore

• I was part of the ReachSearch Search Engine Marketing (SEM) Team. Fully trained to work with ReachLocal's processes and their Google AdWords API, I was tasked to manage and overseer over 200 accounts ranging from SMBs.
• Conceptual stage planning of SEM keyword strategy, budgeting, ad creatives and overall direction of campaigns.
• General client servicing duties inclusive of arranging performance reviews and follow-ups with advertisers.
• Consulting with Sales/Account Development Teams, Specialist Teams & ReachLocal Partner Team to work out feasible solutions for our advertisers.
• On-going Optimization of all ReachSearch SEM accounts, monitoring data and performance analytics, creating feasible reports to help with the optimization of campaigns and maintenance of our total book value.

Bachelor Of Commerce, Double Major

International Business and Business Management

Diploma, Aerospace Avionics