As a Manager, Digital Planning and Strategy at ADA, I lead the development and execution of data-driven and innovative marketing campaigns for various clients across industries. I have over four years of experience in marketing analytics, campaign management, and strategy, and I hold multiple Google Ads certifications. I graduated with a bachelor's degree in Advertising and Public Relations and a minor in Performing Arts from Hongik University in 2019, where I honed my creative and communication skills. My core competencies include market research, consumer insights, media planning, performance measurement, and optimization. I am passionate about creating impactful and engaging marketing solutions that deliver value and growth for both clients and audiences.