Yeo Yee Shin is a Marketing Manager at Fehux.
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Senior Marketing ManagerFehux Jul 2023 - PresentFederal Territory Of Kuala Lumpur, Malaysia1. Marketing Campaign Management-Plan, execute, and oversee marketing campaigns across various channels, ensuring alignment with business objectives.-Manage budgets and resources effectively to maximize ROI.Content StrategyDevelop and implement a content strategy that educates and engages users, including blogs, social media, and video content.Collaborate with designers and content creators to produce high-quality materials.User Acquisition and RetentionDesign and execute targeted campaigns to attract new users and retain existing ones.Implement strategies such as loyalty programs and referral incentives to enhance user engagement.Market Research and InsightsConduct market research to identify trends, user preferences, and competitive landscape.Analyze data to inform campaign strategies and identify opportunities for growth.Team CollaborationWork closely with product, sales, and development teams to ensure marketing efforts align with product launches and features.Mentor and guide junior marketing staff, fostering a collaborative team environment. -
Social Media RepresentativeBinance Sep 2022 - May 2023Federal Territory Of Kuala Lumpur, Malaysia1. Content Creation and Curation-Develop engaging and informative content tailored for various social media platforms, including Twitter, Discord, Telegram, and Instagram.-Curate relevant industry news and updates to share with the community, positioning the company as a thought leader.2. Community Engagement-Actively engage with community members by responding to comments, messages, and inquiries in a timely manner.-Foster a positive and inclusive community atmosphere.3. Social Media Strategy-Assist in developing and executing social media strategies to increase brand awareness and user engagement.-Monitor trends and best practices in the Web3 space to keep content relevant and impactful.4. Analytics and Reporting-Track and analyze social media metrics to evaluate the effectiveness of campaigns and initiatives.-Provide regular reports on engagement, growth, and community feedback to inform future strategies.5. Collaboration with Marketing Teams-Collaborate with marketing and design teams to create cohesive campaigns that align with overall marketing goals.-Support promotional activities, product launches, and community initiatives through social media outreach. -
Senior Marketing ExecutiveFehux Oct 2021 - Aug 2022Federal Territory Of Kuala Lumpur, Malaysia1. Strategic Marketing Planning-Develop and implement comprehensive marketing strategies tailored for Web3 audiences.-Analyze market trends and competitive landscape to identify opportunities.2. Brand Development-Create and maintain a strong brand identity.-Oversee the design and execution of branding campaigns.3. Community Engagement-Build and nurture communities across platforms like Discord, Telegram, and Twitter.-Organize events, AMAs, and webinars to engage users and stakeholders.4. Content Creation and Management-Lead content strategy, including blogs, whitepapers, and social media posts, to educate users about blockchain and crypto.-Collaborate with content creators and influencers to amplify messaging.5. Partnership Development-Identify and secure partnerships with other projects, influencers, and platforms to expand reach.-Collaborate with partners on co-marketing initiatives. -
Key Account AssistantDigi Telecommunications Jan 2021 - Sep 2021Shah Alam, Selangor, Malaysia
Yeo Yee Shin Education Details
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International Business
Frequently Asked Questions about Yeo Yee Shin
What company does Yeo Yee Shin work for?
Yeo Yee Shin works for Fehux
What is Yeo Yee Shin's role at the current company?
Yeo Yee Shin's current role is Marketing Manager.
What schools did Yeo Yee Shin attend?
Yeo Yee Shin attended Sunway University.
Who are Yeo Yee Shin's colleagues?
Yeo Yee Shin's colleagues are Adwerd Junior, Truong Nguyen, Kris Jeung, Gabriel Chong, Kuan Meng Chan.
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