Yeraldine Thomas Email & Phone Number

Panama City, Panamá, Panama

Panama City, Panama

Besides scheduling and implementing a variety of paid digital and programmatic advertising programs for different clients (Texas Instruments, Liberty Healthshare, ExxonMobil), I am accountable and responsible for:• Managing the relationships between my team members, and helping address problems as they arise and implementing solutions• Leading and supervising the output of the team's work to make sure it matches what has been confirmed with clients in media plans• Providing… Show more Besides scheduling and implementing a variety of paid digital and programmatic advertising programs for different clients (Texas Instruments, Liberty Healthshare, ExxonMobil), I am accountable and responsible for:• Managing the relationships between my team members, and helping address problems as they arise and implementing solutions• Leading and supervising the output of the team's work to make sure it matches what has been confirmed with clients in media plans• Providing onboarding, training, mentorship and the necessary tools to new team members for them to succeed and grow in their role• Managing all functions of advertisement operations including, but not limited to, campaign setup and campaign execution in order to enable the achievement of consumer and business sales goals• Troubleshooting ad campaigns issues Show less

Panama City, Panama

Implement digital advertising programs across key campaigns for channels including native, display, programmatic, digital video/OTT. This includes website tagging, creative ad serving, quality assurance and trafficking.☑ Main Achievement: Timely delivery of ad campaigns materials to several publishers in different regions, ensuring a smooth implementation and running ad campaigns as scheduled according to media plans.Key Responsibilities:• Gather and QA assets to ensure… Show more Implement digital advertising programs across key campaigns for channels including native, display, programmatic, digital video/OTT. This includes website tagging, creative ad serving, quality assurance and trafficking.☑ Main Achievement: Timely delivery of ad campaigns materials to several publishers in different regions, ensuring a smooth implementation and running ad campaigns as scheduled according to media plans.Key Responsibilities:• Gather and QA assets to ensure they are within spec and align with audience profiles• Tag banners, HTML emails, and links via Google Campaign Manager• Generate and develop UTM codes for tracking• Traffic materials to various publisher clients based in Asia, Europe, and United States• Confirm campaign launch and delivery• Rotate creative materials• Address any technical issues, launch delays, and delivery concerns• Troubleshoot ad serving and tracking issues as they arise• Assist with campaign-related projects as needed Show less

Panama

Facilitate the development, delivery, and maintenance of digital interactive projects by working closely with various teams such as Strategy, User Experience, Creative, Technical and Quality Assurance; working with senior executives; and guiding client teams while maintaining a professional and courteous attitude.Work across different teams to deliver complex projects on time and on budget while making sure to adhere to timeline/project planning, budgeting, digital production processes and… Show more Facilitate the development, delivery, and maintenance of digital interactive projects by working closely with various teams such as Strategy, User Experience, Creative, Technical and Quality Assurance; working with senior executives; and guiding client teams while maintaining a professional and courteous attitude.Work across different teams to deliver complex projects on time and on budget while making sure to adhere to timeline/project planning, budgeting, digital production processes and company policy. ☑ Main Achievement:Delivering projects on agreed timing and on schedule. Clients I've worked with include Nickelodeon, Verizon, Norbrook, Southern Glazer's.Key Responsibilities:• Manage production of big (and small) web and mobile projects, such as websites, microsites, online games, banners, rich media banners, web applications, mobile applications and social media assets.• Liaison with on-site as well as remote technical, creative, and client teams. • Collaborate with key stakeholders and department leads to define project objectives, gather requirements, plan resources, manage cost-time-scope constraints, define deliverables, and delivery dates.• Coordinate development and delivery of all project deliverables.• Work in an independent fashion, solve problems, make decisions, and communicate effectively in difficult situations.• Coordinate troubleshooting of organizational or technical problems.• Collaborate closely with senior partners and across operational groups.• Manage cross-department communications and expectations.• Proactively conduct risk assessment analysis and on-going contingency planning.• Prepare proposals and statement of work documents on a regular and as-needed basis.• Employ standard project management tools and processes (Smartsheet, Oracle NetSuite, Confluence and JIRA). • Lead meetings, ensure they meet the stated objectives, and stay on agenda.• Proactively identify opportunities to adjust processes for efficiencies. Show less

Panama

Perform the role of Project Manager to coordinate and lead product packaging artwork changes for the Pharmaceutical division portfolio, including product launches/NPIs (New Product Introductions) for LATAM markets. ☑ Main Achievement: Chosen as the NPI Champion for the LATAM region and as one of the top performers in the CoE (Center of Excellence) for managing, coordinating, and delivering multiple artwork projects on time for different products and markets. Key… Show more Perform the role of Project Manager to coordinate and lead product packaging artwork changes for the Pharmaceutical division portfolio, including product launches/NPIs (New Product Introductions) for LATAM markets. ☑ Main Achievement: Chosen as the NPI Champion for the LATAM region and as one of the top performers in the CoE (Center of Excellence) for managing, coordinating, and delivering multiple artwork projects on time for different products and markets. Key Responsibilities:• Report on the progress associated with all changes by category including: New Pack Introductions (key product launches), Site product transfers, standard artwork changes, regulatory updates & supply driven or technical changes. • Ensure all artwork and packaging updates for the Latina markets comply with corporate policies, guidelines and procedures of the Quality Management System, local regulatory requirements, and the Global Core Labeling Management making sure the information on the new artworks is consistent before supplying the products to patients.• Coordinate the smooth communication flow within internal Pharmaceutical division functions – regulatory, supply planning, manufacturing sites. • Participate in the generation and implementation of SKU rationalization and other packaging related improvement initiatives. • Work cross-functionally to solve problems and implement changes.• Resolve or assist in the solution of conflicts within and between projects or functional areas.• Ensure defined actions, deadlines and objectives are carried out to achieve the artwork development/modifications planned in each project, meet and/or exceed KPIs while keeping clear and constant communication with the different stakeholders involved in the assigned projects.• Contribute to project team meetings and ensure updates are provided as appropriate.• Keep track of changes from end-to-end until the product with the new artwork has arrived at the warehouse. Show less

Panama

Increase brand awareness by creating impactful, engaging, and attractive content to improve customer retention and grow customer acquisition for local and international companies. Design, correct, and manage the written content of every online advertising, making sure it reflects the correct terms and conditions of the offer for every account or business. ☑ Main Achievement:Drafted, created, and published top online advertising content that generated increase in sales for the… Show more Increase brand awareness by creating impactful, engaging, and attractive content to improve customer retention and grow customer acquisition for local and international companies. Design, correct, and manage the written content of every online advertising, making sure it reflects the correct terms and conditions of the offer for every account or business. ☑ Main Achievement:Drafted, created, and published top online advertising content that generated increase in sales for the accounts I managed while also increasing website traffic to OfertaSimple.Key Responsibilities:• Work closely with the sales team in order to ensure that the proper and necessary information is fully understood and transparent for all stakeholders.• Help design, modify, and structure the content of the offers on the site in a way that meets OfertaSimple standards while at the same time helping to boost sales numbers.• Work closely with OfertaSimple clients, representing the company in the most professional way while delivering top service.• Use creativity to highlight the best aspects of the finest local businesses in Panama. Show less