Corporate Crm Project Leader
Bogotá, Bogotá D.C. Department, Colombia
Project Management Office leader for CRM Dynamics, Dynamic Data User Control, and Marketing Data Analysis, among other things.Responsible for the management of tests, behavior, and communications relating to the tool's use based on user feedback from 12 countries.BO data analysis BO and SAP CRM Data Business Intelligence: created, developed, and implemented a Corporate Report that shows #transactions and $sales related to CRM.BO scans the CRM database for parameters and markings to generate target marketing lists.To understand behavior, generate large-scale real-time or historical analytics while ensuring data integrity.Development Bridge Marketing Ops: Responsible for the execution of processes involving information that may threaten the application's integrity or the execution of other users' requests.User data verification ensures that the information recorded from Operator-Client interactions adheres to ISO standards rules in a continual improvement process. Maintain information access restrictions based on the function. One-time Configuration: Train all marketing teams and provide scope for each module. Responsible for email marketing and campaign deployment, event creation in the corporate portal, campaign creation, sophisticated inquiries, building market lists, events, or accounts, and designing a workflow for new projects. Mass mailings via GestorB, with later data mining. Making of target lists. CRM Surveys are created. Product (SKUS) and client data mining. Face-to-face training is provided for employees who work in marketing fields in 12 countries. Create interface and entity forms, manage opportunities, debug databases, and register customers.