PPC Advertising: With a specialization in Google Ads, I excel in creating and optimizing landing pages, crafting compelling ad copy, and implementing effective bidding strategies. By staying abreast of industry trends, I consistently deliver impactful campaigns.SEO Optimization: Proficient in utilizing tools such as SEMrush, I conduct thorough keyword research to enhance search engine optimization. My abilities extend to crafting SEO-targeted content and engaging copywriting, ensuring high visibility and increased organic traffic.Social Media Content Development: I possess a keen eye for developing captivating content across various social media platforms. Utilizing tools like Canva, I create visually appealing materials, including visuals, reels, and other interactive media.Email Marketing: I have extensive experience in designing and executing successful email marketing campaigns. From crafting engaging newsletters to segmenting email lists and analyzing campaign metrics, I leverage email marketing as a powerful tool for driving conversions and fostering customer engagement.Ad hoc Wordpress edits and updates - like adding blog posts, creating visuals, images etc.

Developing a compensation strategy for remote workersCrafting recruitment toolkits for hiring managersWorking on several research writing projects, handbooks and managerial protocols for HR.Using Google Office Suite, Numbeo and Payscale to conduct international salary audits.Validating job descriptions against pay and benefits across different locations worldwide.Outlining a change management process.Creating leadership development resources.Planning team events using online tools like google teams, notion and mural.

Preparing and delivering online English lessons to international adult students.Assigning activities to consolidate the learning processEvaluating, tracking and reporting students’ progressGiving written and oral feedbackTailoring teaching style in accordance with students' needsRemaining up to date with technological requirements

Brand creationMaintianing and growing brand awarenessDeveloping Social Media Campaigns: Facebook and InstagramWriting content for online businessCopywriting: Sales posts, email marketing, landing pagesEmployee relationsSpearheaded product launch from farmers' markets to retailers nationally

Increased profits by more than 40% in less than 3 years by implementing business process improvements. Increased clarity through clearly crafted job descriptions. Updated and maintained the company and HRIS databaseDecreased employee turnover to 1 voluntary resignation in two years, through effective employee relationsStreamlined the training and development process to target key skills Payroll administrationEnsuring health and safety standards are met.Establishing and maintaining a relationship with key customers and reaching out to new customers and markets.Responsible for full-cycle recruitment and selection process: Successfully reduced hiring costs by approximately 50% through a modified recruitment process.