Yesayi Melik-Yolchyan Email & Phone Number

Yerevan, Armenia

Armenia

Armenia

Planning and execution of all the consumer activation marketing programs for the JTI’s main brands: Winston, Sobranie, Camel and LD. Management and the coaching of the BTL advertising team.

Armenia

Outsourced staff to Japan Tobacco International- Plan, execute, control and finalize marketing projects/promotions according to deadlines and within budget; - Estimate the resources and participants needed to achieve project goals; Plan and schedule project timelines and milestones using appropriate tools; - Develop best practices and tools for project execution and management; Track project milestones and deliverables; - Define the project’s objectives and oversee quality control; Delegate tasks and responsibilities to appropriate personnel; - Effectively communicate project expectations to team members and stakeholders; - Coach, mentor, motivate and supervise project team members; - Develop and deliver reports, proposals and requirements documentation.

Armenia, United Arab Emirates, West Africa

(from Apr 2014 till now part-time)Defining the product category strategy and roadmap and ensuring the penetration of the products in target markets. Strategically identifying category positioning opportunities based on analysis of the industry, category, and consumer behavior. Developing and managing products’ financial plans and marketing budgets.Previous Positions: Consultant - 2008-2010

United Arab Emirates

 Product marketing management in CIS and Baltics Pharmaceutical market analysis Marketing planning, budgeting Strategy and Tactics developing for the portfolio in order to maximize market access opportunities Pricing strategy development

Armenia

Brand Management & Trade Marketing Brand marketing team management;  Brand strategy and tactics development;  Marketing budget planning and implementation;  Researching and deciding on the MRP; Deciding the packing of the product and the artwork; Market situation research and analysis;  Negotiation and coordination dominant terms and conditions (cost, budget, spec. projects and advertising materials) with suppliers;  Project manager of B2B customer loyalty program.

Armeina

Previous positions: Marketing and Statistics Manager | Project manager on development programsRoute ManagerKey Responsibilities as Head of Marketing and Network Planning : Strategy development, Network optimization team management,  Network economics and profitability management,  Network designing, planning and scheduling,  Negotiations with overseas partners.Key Responsibilities as Marketing and Statistics Manager | Project manager on development programs: Market research Strategy development Competitiveness studies Rate policy development, New destinations management, Negotiations with overseas partners, RMS project management (Revenue Management systems),  Frequent Flyers Program implementation,  2010-2015 strategic planning project management. Key Responsibilities as Route Manager:Revenue management of CIS countries routes (Russia, Ukraine, Belarus),  Rates policy management Negotiations with parity air companies  New routes development.

Armenia

Specialist in Strategic Planning Project Business plan development;  Business plan implementation.

Hamburg Area, Germany

Mba, Economics, Management, Marketing, With Honors, Gpa 5.0 Out Of 5.0

Dual Degree Program with ASAU, Armenia Master’s Degree Final Project: Strategic marketing techniques to gain competitive advantage.

Bachelor, Economy And Management Of Enterprises In Air Transport, Gpa 4.1 Out Of 5.0

Bachelor’s Degree Final Project: “The Development Strategy of General Aviation in Armenia” Government Scholarship Holder