Shenqi Ye Email & Phone Number

Highly motivated marketer with over 17+years of experience in consumer insight and digital (social media, social commerce, eCRM, web analysis, digital ads and SEM ), experinced in building consumercentric communication and digital solution leading to businesssuccess and omni-channel transformation innovation.She started career in marketing research firm for analyzing consumer insight, then move to the digital advertising for web analytic and SEM/SEO, then gathered experience of planning of integrated marketing campaigns and brand positioning in creative agency. During her five years working in IKEA country marketing, she has accumulated rich experience in social media strategic and content planning, acquisition and retention e-members and social e-commerce.Sweet spots:- Developing new, better ways to do things.- Strategic focus with a pragmatic,results-driven approach and entrepreneurial spirit.Enjoy blazing new trails, taking "change agent" roles and innovating for growth.-Finding and enabling the intersection of Brand, (the right mix of) Content and Communication, and Commerce- Connecting dots: between touchpoints, people,processesSpecialties: - Social media (WeChat and mini program)- eCRM/ O2O- Website optimization- Integrated, Omni-channel communications - Creating/Refreshing brand content and activation- Agency/ External partner collaboration

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  Digital Content Manager 数字传播经理

  Ikea China 宜家中国

  Aug 2019 - Present - 上海

  1. Manage and integrate content planning/content calendar on each consumer touch points i.e. IKEA web, shoppable APP, WeChat(WeChat accounts and mini programs), Weibo, Redbook, Douyin, etc.2.360 degree Integrated Marketing campaign to support new launch, generate brand awareness, drive brand love, consumer engagement and to drive traffic to web and store. Maximize brand exposure then consumer experience across all channels, ensure consistency with online-offline exploiting all digita touchpoints website/social media/ KoL etc. )with a China consumer centric focus. Define, track, interpret and deliver success metrics with regular report/scorecard.3. Manage and keep the coupon system meet all business needs, personalized coupons, one coupon can be redeemed in different social platform or sales channels. And share the knowledge within national marketing and area/store marketing team. 4. Build up team capability to accelerate skills and capabilities of digital/social team in this rich and dynamically changing world of communication.5. Work closely with internal partners, particularly global digital marketing team, digita technical solution team, product and sales team to integrate digital marketing into the comprehensive marketing calendar and build complementary skills together.6. Leverage and analyze big data" from social listening, web/ campaign tracking, competitive monitoring, partners to explore deep-insights of consumer, to inform market strategy, predict future consumption/lead behavior, and to more precisely reach core consumers in right context.7. Identify nurture and build good relationships and partnership with cross functions to effectively move the project forward.8. Manage budget and be able to prioritizeinitiatives to meet business/ brand objectives9. Competitor analysis and information collection.