Yeshica Indra Email & Phone Number

Jakarta, Indonesia

• In charge of all the 6 brands under ELC Indonesia's marketing activities: Jo Malone London, Estee Lauder, La Mer, Clinique, Bobbi Brown and M.A.C
• Manage the corporate marketing team to assist each brand's marketing strategy and execution
• Work with brand team to translate and adapt Global campaigns to local relevancy
• Strategize offline and online brand experience then to report and share relevancy and learnings to regional team
• Manage CRM data, analyze and create KPIs for floor team and online platforms
• As team lead for ELC Annual Breast Cancer campaign, align the local brand teams, with distributor, department stores and external foundation within regional KPI and expectation

Berlin, Germany

• Strategically and operationally grow the portfolio of accounts using rewarded ads product
• Build a sales pipeline, negotiate and close deals with new advertisers particularly to upsell rewarded ads as well as new strategic client accounts
• Conduct market research and competitor analysis to identify trends and new opportunities for business growth
• Provide market feedback and requirements to the product team to improve rewarded ads offering
• Train and educate Account Management and the Business Development teams, across all global offices about rewarded ads and sales strategy
• Support, monitor and analyse AppLift’s rewarded ads campaigns and develop regionalised tactics to fit with the company strategy

Gangnam-gu, Seoul, Korea

• SharePop is a social media affiliate marketing platform that connects Advertisers and Publishers on a performance-based business (CPI / CPA) model to scale affiliate marketing across various social networks.
• Identified business opportunities, digital distribution and mobile trends in Indonesia, larger South East Asia and United States
• Performed media buying (CPI, CPA, PPC) across various DSP and verticals (Facebook ads, Twitter ads, Web display, GDN, native, pops, etc)
• Integrated with ad networks and digital agencies with various third-party tracking solution and SaaS products via SDK / API
• Working alongside game and mobile app publishers in Indonesia, Singapore, Malaysia and US for online engagement (retention, in-app activities) and user acquisition efforts
• Developed promotion plans and executed user acquisition strategy of growing and managing over 2000 online publishers, marketers, traffic buyers and Internet influencers

Daedeok-gu, Daejeon, Korea

- Sourced potential international buyers for Korean exporting firms- Collect data product and market trend for products - Brief exim (export-import) requirements regulations, supply chain and other shipping regulations Indonesia-Korea- Signed buyers and partners for http://fundlepetsling.com

Greater Jakarta Area, Indonesia

• Developed business plans, signed and managed over 10+ international brands (Crocs, Komono, SUPER, GoOut Japan, Made for Good, Paul Frank, Timberland, Daiko Inc, MEI and Superdry)- Managed stock allocation, production.
• Wakai Mad Show (Senayan City Mall, 2013), fashion show coordinator and stylist
• Wakai Art Engine (Kuningan City Mall, 2013), trunk show coordinator and stylist

Greater Jakarta Area, Indonesia

• Designed and produced collection along with financial and marketing plans- Created, code and managed online webstore http://calzo-id.blogspot.com/Projects:
• Yahoo! SHE (Grand Indonesia Mall, 2013), fashion show sponsor and tenant
• Indonesia Fashion Week (Jakarta Convention Center, 2012), tenant and exhibitor
• Legacy Creative Show (Senayan City Mall, 2012), fashion show sponsor and tenant

Greater Jakarta Area, Indonesia

- Maximized SEO content and design creatives for Zalora.co.id blog and social media platforms- Design graphic banners and other web or promotion creative materials- Manage online engagement and customer management