Yeshima Singh Email & Phone Number

Toronto, On, Ca

Cambridge, Ontario, Canada

• Conceptualize targeted digital marketing strategies, including social media, video transcripts & design, email marketing using Marketo, Pardot, etc., and content marketing along with A/B testing to expand online reach and build brand authority.• Partner with sales, product, and executive teams to ensure campaign and/or events initiatives are cohesive, strategic, and aligned with overall business goals.• Strategize, plan, and execute a mix of in-person and virtual field events, tradeshows, and product launches to drive qualified leads and generate/nurture opportunities.• Research and evaluate industry events and conferences to participate in and scale the existing corporate events program while managing vendors, budget, and ROI reporting.

Cambridge, Ontario, Canada

Leading EPAM x Adobe North America Marketing: Responsible for overseeing and executing the regional marketing strategy.Strategy & Planning:Developing and managing the regional marketing plan, including first-party engagements, third-party sponsorships, in-person and virtual events, digital strategy, organic and paid social media, and association memberships, all aligned with the Go-To-Market strategy to achieve business objectives.KPI Management:Ensuring the successful delivery of key performance indicators (KPIs) that align with business outcomes.Execution Excellence:Driving high-quality execution in collaboration with agency partners and extended teams to ensure smooth implementation.Data-Driven Optimization:Continuously optimizing marketing efforts by generating actionable insights across all channels, enhancing the customer journey for improved effectiveness and efficiency.

Mississauga, Ontario, Canada

Strategizing integrated marketing for top Cloud vendors, driving metrics-based GTM campaigns, partner programs, demand-gen, and optimizing budget with AI metrics-driven BI:- Implemented a comprehensive 360-degree marketing plan, leveraging a diverse blend of digital, social, content, traditional marketing channels, and PR strategies to optimize target audience reach and engagement levels, leading to a 100% business growth YOY in FY22- Managed marketing budgets with over $1.5M annually, towards driving successful marketing campaigns, events, multi-channel promotions, incentives, etc., to empower the sales team, enabling 100% sales target achievement- Envisioned and executed the global "Roadmap to AWS Cloud Modernization" SMB Partner event, an Ingram version, with successful unplugged versions held in 15 cities worldwide, attracting over 1000+ partner attendees.- Collaborated with the sales team to synchronize marketing efforts with sales objectives resulting in business growth- Prepared and deliver regular reports on marketing campaign performance (ROI mapping), providing insights and recommendations to all the stakeholders

Mississauga, Ontario, Canada

Leading IaaS vendor marketing strategies, executing events, metrics-driven partner programs, strategic accounts, incentives, demand-gen, GTM, and BI campaigns:- Preparing Marketing Strategies- Conceptualizing Marketing Campaigns- Implementing digital and social media campaigns- Event planning and management- Trade Expos- Managing PR and Media relations- Content creation - adverts, PR, customer success stories, etc- Allocating and Managing Budgets and working with partners - Developing Partner promotions- Return on Marketing Investments (ROMI)

Mississauga, Ontario, Canada

Elevating brands through strategic cross-channel marketing, product promotion, and integrated strategies. Expertise in B2B, budgeting, events, content, and social media: - Market penetration strategy for Jumbo Canada - Setting the annual vision and mission for the newly formed organization based on its objective. - Laying the roadmap for the soft and final launch of several brands. - Conceptualizing marketing ideas, planning campaigns, designing, implementing programs & 360° promotions focusing company’s objective and execution. - Coordinating internally/ externally, ensuring the website content and development timelines are met. - Managing logistics related to marketing campaigns - Analyzing and deciding media platforms to position the brand in the focused market segment. - Prepared a detailed execution plan and present it to the management along with the focused ROI. - Making sure funds are optimally utilized and executing activities with limited resources. - Act as an eloquent team member and make sure all the activities are successfully executed.

Moncton, New Brunswick, Canada

Building trusting relationships, solving problems creatively, and delivering exceptional client services through effective communication and promotions to benefit the clients:- Played a key role in addressing customer concerns and be accountable for problem-solving.- Escalated matters to the appropriate department/officer, if required.- Worked towards achieving set goals while being an ambassador for innovation by offering legendary experiences and trusted advice.- Worked effectively as a team, using and learning from each other’s knowledge supporting your co-workers to resolve customer issues, and improving the efficiency of the advice team.

Dubai Internet City, Uae

Crafting integrated marketing strategies for leading vendors like Barracuda Networks, ESET, Ivanti, and Cradlepoint. Managing Trade expos, driving partner programs, and optimizing ROI through ABM Campaigns- Planned and managed Marketing budgets - Identified, developed, and evaluated marketing strategies in line with Vendor company objectives and competitive analysis.- Managed Channel & Distribution – Develop Market through Channel - Worked as an active team player with distributors and resellers' sales team to drive accounts.- Brand Strategies– Create a branding strategy by ensuring all aspects of the product or company’s marketing activities align with the ethos and goals of the vendor.- PR Initiatives – Promote content through different media channels like Print Adverts, Video Interviews, and Live coverage of events- Driven promotional campaigns (partner promotions and internal spiffs) and reported periodic progress reports.- Facilitated brand positioning, and lead generation. - Metrics Driven – Conducted comprehensive business reviews, Mapped ROI, and provided assistance to the product team with a future-focused strategy.

Dubai, Uae

Conceptualizing integrated marketing strategies for top vendors including Microsoft, HPE, Dell, Veeam, and more. Executing events, partner programs, and ROI-driven campaigns.- Planned and Implemented quarterly marketing activities in a timely manner for vendors following internal and vendor processes.- Ensured all forms of activities are completed prior to the planned event/ activity.- Monitored and reported results of marketing activities with clear ROI measurement. - Claimed marketing funds from vendors following internal and vendor guidelines.- Major vendors are Microsoft, Dell, Veeam, HP, IBM, APC, Avaya, D-Link, , Symantec, and Oracle.Notable Credits- Managed the whole concept of GITEX (A Mega IT event in Dubai at WTC) for the mentioned clients and won testimonials from Microsoft and Dell consecutively in FY 2013 and FY 2014.- IBM launch was planned and executed in July and received testimonials from the Vendor and internal team as well.

Dubai

Strategically orchestrating digital campaigns, events, creatives, content, PR, Radio spots, and TV ads for key clients like Abbott, Pfizer, Nestle, and J&J.• Meeting and liasing with clients to discuss and identify their requirments.• Working together with the team to device an advertising campaingn that meets the client’s brief and budget.• Briefing Creative team and formulating Marketing Strategies.• Presenting creative ideas to the client for approvals and modifications.• Handling budgets and managing campaign costs.• Making pitches along with my team members, to try and win new business opportiunities.• Handling both ATL, BTL and ground events for the clients, from conceptualising to execution.

Dubai, Uae

Leading projects for HPE, Adobe, Samsung, etc. Crafting digital campaigns, events, content, PR, TV ads, and brand promotions:- Managing events inclusive of conceptualization, material procurement, set design and scheduling, and on-site event management including promotional activity through giveaways - Coordinating event-related marketing & promotional activities including advertising and PR- Handling budget, pricing, profitability and marketing activities of all events with heavy focus on client satisfaction- Preparing estimates of enquires (Events, Collaterals, Corporate giveaways etc) from the clients within limited budgets.- Generating profitable business from existing accounts by offering innovative event organising ideas for them like CI Road show - worldwide business partners meet, Back to school - HP Laptops, RTS Workshops - Cairo and Doha, Energizer event for Gitex training - HP etc- Full graphical with in-depth analysis and updating the client on the feedback of the customer's regarding the event - Undertaken various projects like Alseer (renowned FMCG distribution company) BTL activities for various FMCG brands across all the major hypermarkets, Hill and Knowlton Supporting them in Gitex giveaways, Adobe branding activities in Gitex and for their various business meet, etc. are few big names added to the company's profile.

Certification, Immigration Consultant

Master Of Business Administration (M.B.A.), International Business/Trade/Commerce

Bachelor’S Degree, Business Administration And Management, General