Brought on to elevate 108 Sport as an international sports agency, focusing on identifying and developing core areas to establish an an APAC sports 360° agency.- Building a sport eco-system engaging both sports marketing and content network through strategic acquisitions. - Focusing on market trends, innovation and technology, financial performance, competition analysis and risk management.

- Successfully launched a high quality engaging digital content agency garnering clients like Wimbledon (AELTC), HSBC, McLaren F1 and Darcey Bussell (TV personality) in only its first 5 months.- Collaborated with a roster of production houses to reduce costs and maximize profit margins.- Developed a robust ESG project for DS Techeetah FormulaE team, which includes digital content strategy, PR and marketing strategy.- Consulted and aided in the takeover of a Formula E team with new ownership (2022).- Developed and activated a bespoke E-commerce website for Birmingham Commonwealth 2022 Games.- Awarded sponsorship campaign for the Dettol brand both on-air and digital for the Birmingham Commonwealth 2022 Games, competed against Saatchi & Saatchi and McCann Erickson to win the contract.- Collaborated with one of the leading Law firms (36 Chambers) in the crypto/data environment to enhance Non Fungible Token (NFT) offering safely and securely in the sports and entertainment sector.- Commercial management and fund raising for large entertainment events, utilizing filming rights, NFTs and social media exploitation, example: largest ever Bollywood event at Wembley Stadium 2023.

- Led the international Star TV business, making it the #1 ranked South Asian TV network in Europe. - Managed a team of over 40 people involved in the international business from sales/marketing to technical delivery of TV channels.- Identified and pursued £20M advertising sales opportunity, establishing profitability. - Collaborated with Sky and Virgin Media on a new network distribution strategy.- Increased monthly year on year growth of new customer subscription at an acquisition rate 20% via negotiating stronger distribution terms across Europe, US and Africa.- Reduced company costs by 30% by streamlining key processes as well as combining functions.- Launched first major South Asian HD channel on Sky platform - Initiated European wide market research via ‘Viewer Forums’, to provide stronger content and scheduling- Mentoring and motivating all international team leaders.