Yesim Y. Email and Phone Number
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Yesim Y. personal email
Experience in Banking, Investment Banking, Information Technology, Money Transfer and Payments, Internet Services, E-commerce, Sports/Entertainment and Digital TV industries. Areas of Expertise• Digital Transformation & Business Analysis• CRM Development & Customer Experience (CX)• Data Analytics & Governance• Campaign Automation, Customer Loyalty Strategies, Customer Journey Mapping • Marketing Strategies & Sales Performance• Real-time & Batch Campaign/Event Systems Design and Management• IT Program, Project & CAPEX/OPEX Budget Management• Process Optimization, Mapping & Robotic Process Automation (RPA)Skills Strategic planning, budget management, customer relationship management (CRM), marketing automation, customer loyalty strategies, data mining (segmentation, customer acquisition, cross-selling, churn analysis), data mart design, growth hacking, IT systems development and integration, process mapping and analysis, business development, change management, team building and effective stakeholder management, UI/UX design and conversion rate optimization.Technologies MS Project, SQL, Jira, Clarity, PL/SQL, Visio, Power BI, Business Objects, Microsoft Dynamics, SAS, SPSS, MiroCertificate Adler Professional Coach, PMP, Mentor Leadership Development, SAS, SPSS, SQLKey AchievementsStrategic Digital Transformation at Alternatif Bank: Led a digital transformation initiative that enhanced CRM capabilities and improved customer interaction, resulting in higher satisfaction and retention.Cost-Effective Omni-Channel CRM Implementation: Established omni-channel CRM systems efficiently, achieving operational effectiveness comparable to traditional multi-million dollar implementations within one year.Data-Driven Customer Experience Design: Utilized insights from over 35 million customer data points to shape strategic decisions, fostering a customer-centric experience that boosts loyalty and engagement.Leadership in Retail Banking Transformation: Oversaw Ziraat Bank's retail banking transformation project, managing a team of over 50 members and 7,500 FTEs, successfully completed in eight months, improving operational performance and competitiveness.
Hayat Finans
View- Website:
- hayatfinans.com.tr
- Employees:
- 465
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Svp Of Retail And Digital BankingHayat FinansIstanbul, Turkey
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Director, Digital Transformation Management And Project GovernanceAlternatif Bank Oct 2022 - Presentİstanbul, TürkiyeManaged business development initiatives by coordinating cross-functional teams in data governance, IT program management, and process management. This integrated approach enhances collaboration and optimizes workflows, driving organizational growth with a strong emphasis on digitalization, revenue enhancement, and process optimization.•Overseeing IT program, portfolio, and project governance activities using agile methodologies and DevOps architecture.•Establishing and managing the Data Governance team, focusing on Data Strategy Management, Master Data Management (MDM), and serving as the Chairman of the Data Regulation Committee.•Serving as the program manager for the bank's digitalization initiative, overseeing 8 subprograms and 78 projects with management responsibilities for 30+ employees. -
Head Of Crm And Customer AnalyticsAlternatif Bank Jul 2018 - PresentIstanbul, TurkeyDesigning Customer Relationship Management (CRM) programs to support growth, enhance customer experience, reduce costs, and foster collaboration among sales, operations, and IT teams during Alternatif Bank's digitalization journey, leading two departments with 15+ employees.•Defining CRM strategies and creating comprehensive short-long term CRM roadmaps•Designing new processes new customer acquisition and product sales (via tablet or video call), successfully reducing customer onboarding time from 4 days to 9 minutes•Leading Alternatif Bank’s digital branch design•Designing and managing a real-time incident management tool•Overseeing campaign design, management, customer loyalty initiatives, and enhancing customer experience•Managing customer data quality improvement initiatives as the owner of customer data•Conducting analysis on product trends, behavioral segmentation, churn, and customer and product journey paths to enhance customer retention•Ensuring compliance with KVKK and regulations related to commercial electronic messaging and the messaging management system (IYS)•Rapidly designing a digital document approval structure within one month
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Director, Crm And SegmentationAktif Bank Aug 2017 - Jul 2018Istanbul, Turkey -
Senior Manager, Crm And Customer AnalyticsZiraat Bankası Mar 2013 - Aug 2017Istanbul, Turkey -
Team Leader, Systems DevelopmentZiraat Teknoloji A.Ş. Oct 2002 - Feb 2013İstanbul, Türkiye -
Business Analyst, Crm DepartmentDigiturk Apr 2002 - Sep 2002İstanbul, Türkiye -
Business AnalystVestel Jun 2000 - Feb 2002İstanbul, Türkiye -
System Development AnalystEgebank Sep 1999 - May 2000İstanbul, Türkiye
Yesim Y. Skills
Yesim Y. Education Details
Frequently Asked Questions about Yesim Y.
What company does Yesim Y. work for?
Yesim Y. works for Hayat Finans
What is Yesim Y.'s role at the current company?
Yesim Y.'s current role is SVP of Retail and Digital Banking.
What is Yesim Y.'s email address?
Yesim Y.'s email address is yy****@****.com.tr
What schools did Yesim Y. attend?
Yesim Y. attended Marmara Üniversitesi, Marmara Üniversitesi.
What skills is Yesim Y. known for?
Yesim Y. has skills like Business Analysis, Agile Project Management, Product Management, Process Management, Requirements Analysis, Commercial Banking, Business Process Design, Training, Banking, Project Portfolio Management, Project Management, Crm.
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