Jessica Ross Email & Phone Number

Yarraville, Vic, Au

Melbourne, Victoria, Australia

Sydney, Australia

As Acting Associate Director of the Annual Giving team in the University of Sydney's Advancement Office, my role grew a community of committed donors to support the research, education and community outreach programs.As project lead for the University of Sydney's Annual Giving Day - Pave the Way, I managed the integrated fundraising campaign that secured more than $2m in donations, and 3,440 unique donations in a 24hr period. Key to the success of the giving day campaign was effective stakeholder management across the University, supply chain, and external agencies, as well as a strategic approach to communications with students, staff and alumni. My role also oversaw the University's direct mail appeals, student calling program, crowdfunding, and online fundraising appeals.

Sydney, Australia

Sydney

London, United Kingdom

Headhunted to project manage the launch of the Australian weightloss company's launch into the UK market (exclusive to Boots). Tony Ferguson's £2m media launch included: - National Television - National Print - Web (banner ads & mpu's)- Promotions (Facebook Buddy)- Point of Sale inc. packaging , leaflets, on-fixtureThe role required me to spearhead internal comms between key Boots' personnel, the Training team, and the international Tony Ferguson My above the line requirements included management of the media spend (reporting into the Global Marketing Director), ensuring consistency across the Marcomms mix including PR, In-Store, Promotions , Advertising, and WebsiteThe highlight of the experience was the brand DNA and strategy work required to successfully introduce the Australian programme into the UK Market.Results: Boots' Chemists reported that Tony Ferguson was the most successful Healthcare launch on record, with sales of £10m turnover in its first year.

London, United Kingdom

Clients included: (Not for Profit) Women's Sport & Fitness Foundation(Retail) Boots' Chemist(Arts/Leisure) British Film Institute(FMCG) Arla Foods (Castello Cheese) Tony Ferguson Weightloss ProgrammePost OfficeMother London (www.motherlondon.com) won Campaign Magazine Agency of the Decade in 2010, and manages the branding, creative, and marketing strategy for some of the UK's largest companies, including Boots, Post Office, and Ikea. I was brought into Mother to initially manage the £6m Boots Christmas Retail campaign, specifically the large volume of press executions required. My role expanded post-Christmas and I joined the Boots' team to manage TV, Radio, Print and press for the multi-million pound 'Here Come The Girls' campaign. Managing production processes was a large part of this role; art-buying, photography, TV production, and Editing. At Mother I was the sole client contact responsible for the design re-branding for the British Film Institute (BFI) as well as the launch of the Women's Sport & Fitness Foundation (WSFF). Strategic development on brand identity for both of these organisations was critical to their success.

Manchester, United Kingdom

At Cheetham Bell JWT (CBJWT) I was integral in the launch of the Liverpool ONE brand. Liverpool ONE was part of the city's a billion pound regeneration project, and was an open-aired retail/leisure complex found in the city centre. The launch required excellent communication with the Agency partners (PR, Events, etc) to ensure consistency across all platforms for the new brand. I was on the project team for the brand DNA, which became the building block upon which all future communications were assessed. The £1m media launch (Northwest UK) included:TVRadioPrintOutdoorI was also responsible for managing the launch of the www.liverpool-one.com website; from the initial wire frame to content selection/creation, to going live. At CBJWT I project managed the launch of John West's No Drain Tuna, they're single largest New Product Innovation for the decade. The launch required TV, Print, Press, Packaging and Radio. Alongside the launch of No Drain Tuna was the John West rebranding project, 'Do More With Fish'. Looking to build sales outside the standard tuna category, the brand sought for new ways to position itself as the helpful provider of different types of fish to enjoy. The strategic development process lasted over 3months, and culminated in an internal launch of the new DNA for the business.

London, England, United Kingdom

Account Management of the telco brand Orange, including all retail POS.

Diploma, Marketing, Credit Average

Tefl Certificate, Teaching English As A Second Or Foreign Language/Esl Language Instructor, A

Bachelor Arts In Communication, Public Relations, Advertising, And Applied Communication, Credit Average

98.15