Provide strategic planning, research, and tactical execution support for SaaS platforms and E-commerce.Lead strategic planning, research, brand positioning, analytics / KPI development, and demand gen planning.Oversee media performance, affiliate / influence program development, website design, and moreCelebrating 12 years of building category leaders through strategic direction and hands-on marketing, sales, and operational staffing support. KEY ACHIEVEMENTSupported amazing brands including: Vizio • Broadcom • Travis Mathew • Ryno Power • Targus • Brixton • the Chive • Kensington • YodeckManaged performance and growth marketing for Travis Mathew for 2 years, prepping for 9-figure sale to Callaway Golf.

Led marketing & growth for the SaaS e-commerce platform with an US HQ and RU-based marketing.Led a comprehensive, agency-supported, product marketing research program, which led to repositioning the brand and gaining significant share in the market.Developed strategic GTM partnerships with Google, TikTok, Amazon, MailChimp / Intuit, and Meta.KEY WINS? Yodeck is now #1 Digital Signage company across Small, Mid and Enterprise (see G2).Supplemented the freemium PLG model with SLG which successfully increased ARR 12.5x in 4 years; aiding in the 9-figure LightSpeed acquisition in December, 2021.

Positioned Ecwid as the #1 easiest ecommerce platform globally, surpassing all competitors in market penetration. - Amplified brand visibility and trust through strategic partnerships with Instagram, TikTok, Amazon, and Google. - Developed global marketing organization with asynchronous communication strategies for optimal efficiency. KEY ACHIEVEMENTIncreased ARR by 12.5x from $2M to $25m in 4 years

As the first marketing hire, launched and led the marketing organization supporting: e-commerce sales, audience development, performance media, analytics, sales enablement, app growth, grass-roots / UGC development, ChiveTV, and more. KEY WINS? Achieved #1 humor site status (ComScore) with 33M monthly visitors. Developed +1 million active brand loyalists. Received 9-figure acquisition offer.Launched ChiveTV now valued at $+1b (Atmosphere).

Responsible for all e-commerce sales and digital marketing for Luxottica’s Oakley and Ray-Ban brands.Researched, planned, and implemented global marketing automation and analytic system development to personalize campaigns and communications across all online customer touchpoints.Trained and supported regional teams in e-commerce and digital marketing best practices.KEY WIN? Worked closely with Luxottica, Oakley, Ray-Ban, and Sunglass Hut leadership to develop and implement marketing operations changes that led to 7-figure annual PROFIT improvement.

Overnight Prints is a B2B on-demand (SaaS) printing company. My responsibilities included:- Full P&L responsibilities- Marketing team development- Performance media management

Responsible for ALL Linksys-brand digital marketing.Responsible for global DTC e-commerce marketing efforts, including campaign development and marketing operations for the United States, as well as supporting global region leaders with systems and processes. Owned Channel Marketing from meeting ideation to execution with digital-focused resellers / partners / disties including BestBuy, Ingram Micro, TigerDirect, etc. KEY WINS? Centralized all global media buying for efficiency. Implemented and launched global email platform and global analytics platform (Omniture / Adobe).Acquired by Cisco.

Oversaw the management of eCommerce operations for North America, significantly enhancing the online retail experience and profitability.Supported Channel marketing team with Digital leadership including self-service marketing portal creation for MDF creation and distribution, and marketing campaign development and ideation with resellers, etailers, disties and partners including D&H, Amazon, Ingram, Tiger, and more. KEY WIN? Achieved a 43% gross profit margin, the highest among all sales channels in the Americas, reflecting exceptional operational efficiency and market strategy execution.

- Pioneered and launched Kawasaki's first OEM e-commerce site and fulfillment model, setting a new industry standard in the motorcycle sector.- Developed a self-service marketing portal that enabled dealers to efficiently create and access branded assets on-demand, enhancing dealer autonomy and marketing responsiveness.- Orchestrated comprehensive PR campaigns for the launch, effectively communicating with over 5,000 franchise dealers across the US, which significantly boosted dealer engagement and product uptake.

Working for the reknowned Motorcycle, Mountain Bike and Jetski high-performance accessories manufacturer and distributor, I managed all advertising and press relations with over 32 publications (TV, Print, Web), developed website, created an internal agency for vendors and manufacturers, and managed a 7-figure media budget, partnership marketing, tradeshows including Interbike, photography and video shoots, and offroad race management. Worked closely with World MX Champion Gary Jones on Product Development, too.

Staff producer of 1,400 pages of high performance accessories across Motocross, ATV / UTV, Cruiser / Harley Davidson, Sportbikes, Mountain Bikes (Bicycles), and Watercraft for $100m manufacturer and distributor with 3x distribution centers across the United States. Worked with Honda, Yamaha, Kawasaki, and Suzuki and WB R&D to update and manage SKU fitment against new product vehicles.