Balaji Srinivasan Email & Phone Number

Kabul, Uae, India

Highlights▪ First & leading telco in Afghanistan with largest LTE Advanced & 3G coverage & in Revenues▪ Managing complete suite of Telco commercial function (Sales, Marketing, Customer Experience & Digital Financial services) – a team of over 400+▪ Leading Regulatory, Government, Consulates, UN & NATO units & NGOs interactions for AWCC in B2BAchievements▪ Revamped the Customer Care IVR for Enquiries & Subscription manager –25% reduction on agent calls▪ Conceived In-house CVM module with over 60% of a CMS platform capabilities▪ Converged My Money & SIM registration (KYC, Customer Lifecycle) – Targeting 5mn AWCC & New Adds▪ Integrated first in the country of selling Voice, Data bundles thru E-Topup platform with Dealer & Customer incentives▪ First in the Country Digital initiatives – AWCC Flix VoD Portal, Lifestyle App (Asaan), Live Streaming (FIFA Futsal, ICC T20I) in association with leading TV channel in the country (Ariana Television)▪ E-Health, E-Education, E-commerce in the pipeline with strategic In-country partnerships & CPs.▪ Project Sponsor of the Country’s first ever SIM re-registration Program of entire base as per regulator’s mandate – Conceived & Demonstrated to regulator & finalized the Blue Print & Rolled out for AWCC

Bengaluru, Karnataka, India

▪ An unique services company which offers Consultancy Services along with Execution for Service Industries with specialisation in Telecom, Insurance & Banking in the following fields:o Digital CX, Digital Sales, Digital Financial Services & E-Commerce o Pricing, CVM & Contextual Marketing▪ Commercial function’s external assessment (Digital, Sales, Marketing & CX), Gap Analysis & Execution• Digital Transformation, E-Commerce & Digital Financial Services business consultancy to Ooredoo Maldives Plc – Jan’20 to Apr’20• Mentorship to telco solution partners Mahindra Comviva, Presto Apps, WeAddo, BrandAddo –

Malé, Maldives

Drive Ooredoo’s growth objectives through the complete commercial spectrum of Sales, Brand, Product Management, Commercial Strategy, Customer Experience, Enterprise, Content, e-Commerce & Digital Financial ServicesManaged a business portfolio of 135 MN $ for consumer & enterprise businessDrive CSAT, NPS & Brand Equity Index for the organisationLaunched AI based Make your own plan platform “Magey Plan” with Machine learningConceived & managed Country’s first Digital BOT launch – “Ooredoo Next” with FB Messenger & ViberConceptualized & migrated My Ooredoo App into an integrated Lifestyle App with Content, Mobile Financial Services – “m-Faisaa” & E-Commerce – “Moolee”Launch of first of its kind Digital Sales & Service Channel platform “Viya” across 186+ islandsLed the migration of CVM, Digital Financial Services & launch of integrated E-commerce platformsIntroduced PCRF based “Contextual Digital Offers” – Social Media packs, Movies & Music pack-“Ooredoo Flix”First time in the region partnership with “Amazon Prime Video” & Local content partnerships –SunPlay, PSM Connect, Lavafushi, Medianet Open MiTV etc.Designed and lead “Digital KYC platform” – For Customers Self-Registration & Partner registrationRollout of nationwide 4G+ coupled with an innovative Do It Yourself USIM seeding programLed all New Business launches –Supernet fixed broadband, Faseyha home broadband, m-FaisaaDigital Financial Services, Moolee e-Commerce,Managed a team size of 150+ (40% of the total employees)AchievementsRMS growth of 0.1% in 2018, 2.1% in FY17 & 4.3% in FY16; Revenue growth of 5% in 2019, 6% in 2018, 14% in FY17 & 32% in FY16#2 across Ooredoo group on digital maturity assessment by BAIN consultants#1 in the country with best NPS of 65, CSAT of 92 & Brand Equity Index Score of 3.5220k+ App downloads & Monthly unique users of over 100k on MyOoredoo AppOver 70% Monthly Active Channel partners on Viya Digital platform

Indore, Madhya Pradesh, India

Highlights▪ Handled the largest telecom circle of Idea cellular limited, #1 in Madhya Pradesh & Chhattisgarh with subscriber base of 19mn▪ Managing a portfolio of $ 50 mn / month▪ Responsible for overall business across Prepaid, Postpaid, Enterprise, Brand, Wholesale & Carrier▪ Significant contributions were conceptualized and implemented as industry’s first.o Products with purchase sizes matching income cycle of customers, pricing construct to suit usage behaviour, monetising off peak timings & contextual offerso Innovative CLM journey on Usage & Retention for Prepaid – Low/No Balance to Emergency Credit to Small ticket size On-net/Off-net/Data pack fulfilment on single instanceAchievements (MP&CG), Sep13-Aug15 (19mn Subs)▪ Revenue Market Share increase of over 5% in 6 quarters (41% in Q1-FY16)▪ Highest MOU / VLR growth across all IDEA Circles in FY15- driven by ##4 products – 50k recharges/day▪ Highest Data, VAS, postpaid revenue growth across all IDEA circles in FY15

Nairobi, Kenya

Achievements (3mn subs)▪ Achieved CMS from 4.2% to 9.1% & 3X RMS growth 1.2% to 3.8% in 18 months▪ Successfully migrated call centre operations to state-of-art centre with cost savings of USD 200k▪ Carrier relationships (commercial & alliances) & project leader for MVNO operations▪ Brand re-launch with first-of-its kind products in Kenya – On-net free for 12 hrs with daily rental

India

AchievementsHead of Marketing Maharashtra, July’10-Oct’10 (18 mn Subs)▪ Revenue Market share of 29% ; Customer Market Share of 21.4%▪ Strategized 3G rollout & market planning.Head of Marketing Kerala, Sept’08 – July’10 (9mn Subs)▪ First to launch “Insta-Alert” – Instant VLR alert, an innovation copied across all IDEA circles▪ Conceived and launched first Customer Segmentation framework on Prepaid – Best practice adopted across all circles in IDEA▪ Increased RMS share of ~3% YoY for FY 10Business Head - Roaming & International Alliance-Corporate, Apr’05 –June’08 (Group role)▪ Designed, developed & implemented preferred roaming agreement with alliance partners▪ Drove GPRS revenue to drive additional revenuesProduct head - Roaming & International Alliances-Corporate, Dec’03-Mar’05 (Group role)▪ First ever launch of dual IMSI base roaming solution for Idea, incremental revenue of 3 Mn $

Mohali, Punjab

AchievementsProduct development, consumer marketing. of all VAS & roamingRelaunch of GPRS with full-fledged back-up infrastructure & serviceLaunched - Around Me, Reach Me, Always On, Airtel BazaarFour-fold increase in Voice Portal (Speak2Ur Service) during H1(03-04)

Coimbatore, Tamil Nadu, India

Achievements▪ Launched all carrier services for Aircel▪ Launched Preferred Roaming Agreement for Aircel

Coimbatore, Tamil Nadu, India

Achievements▪ Channel & Retail panel dealer management & Retailer Loyalty▪ Marketing Research Database to FMCG & Pharma Cos▪ Recruitment and training of Jr. Research Officers for RMS

Chennai, Tamil Nadu, India

▪ Retail Store Auditor of FMCG, Pharma & Consumer durable