Balaji Srinivasan Email & Phone Number

Kabul, UAE, India

• Highlights
• First & leading telco in Afghanistan with largest LTE Advanced & 3G coverage & in Revenues
• Managing complete suite of Telco commercial function (Sales, Marketing, Customer Experience & Digital Financial services) – a team of over 400+
• Leading Regulatory, Government, Consulates, UN & NATO units & NGOs interactions for AWCC in B2BAchievements
• Revamped the Customer Care IVR for Enquiries & Subscription manager –25% reduction on agent calls
• Conceived In-house CVM module with over 60% of a CMS platform capabilities

Bengaluru, Karnataka, India

• An unique services company which offers Consultancy Services along with Execution for Service Industries with specialisation in Telecom, Insurance & Banking in the following fields:o Digital CX, Digital Sales, Digital.
• Commercial function’s external assessment (Digital, Sales, Marketing & CX), Gap Analysis & Execution
• Digital Transformation, E-Commerce & Digital Financial Services business consultancy to Ooredoo Maldives Plc – Jan’20 to Apr’20
• Mentorship to telco solution partners Mahindra Comviva, Presto Apps, WeAddo, BrandAddo –

Malé, Maldives

Drive Ooredoo’s growth objectives through the complete commercial spectrum of Sales, Brand, Product Management, Commercial Strategy, Customer Experience, Enterprise, Content, e-Commerce & Digital Financial ServicesManaged a business portfolio of 135 MN $ for consumer & enterprise businessDrive CSAT, NPS & Brand Equity Index for the organisationLaunched AI.

Indore, Madhya Pradesh, India

• Highlights
• Handled the largest telecom circle of Idea cellular limited, #1 in Madhya Pradesh & Chhattisgarh with subscriber base of 19mn
• Managing a portfolio of $ 50 mn / month
• Responsible for overall business across Prepaid, Postpaid, Enterprise, Brand, Wholesale & Carrier
• Significant contributions were conceptualized and implemented as industry’s first.o Products with purchase sizes matching income cycle of customers, pricing construct to suit usage behaviour, monetising off peak.
• Revenue Market Share increase of over 5% in 6 quarters (41% in Q1-FY16)

Nairobi, Kenya

• Achievements (3mn subs)
• Achieved CMS from 4.2% to 9.1% & 3X RMS growth 1.2% to 3.8% in 18 months
• Successfully migrated call centre operations to state-of-art centre with cost savings of USD 200k
• Carrier relationships (commercial & alliances) & project leader for MVNO operations
• Brand re-launch with first-of-its kind products in Kenya – On-net free for 12 hrs with daily rental

India

• AchievementsHead of Marketing Maharashtra, July’10-Oct’10 (18 mn Subs)
• Revenue Market share of 29%; Customer Market Share of 21.4%
• Strategized 3G rollout & market planning.Head of Marketing Kerala, Sept’08 – July’10 (9mn Subs)
• First to launch “Insta-Alert” – Instant VLR alert, an innovation copied across all IDEA circles
• Conceived and launched first Customer Segmentation framework on Prepaid – Best practice adopted across all circles in IDEA
• Increased RMS share of ~3% YoY for FY 10Business Head - Roaming & International Alliance-Corporate, Apr’05 –June’08 (Group role)

Mohali, Punjab

AchievementsProduct development, consumer marketing. of all VAS & roamingRelaunch of GPRS with full-fledged back-up infrastructure & serviceLaunched - Around Me, Reach Me, Always On, Airtel BazaarFour-fold increase in Voice Portal (Speak2Ur Service) during H1(03-04)

Coimbatore, Tamil Nadu, India

• Achievements
• Launched all carrier services for Aircel
• Launched Preferred Roaming Agreement for Aircel

Coimbatore, Tamil Nadu, India

• Achievements
• Channel & Retail panel dealer management & Retailer Loyalty
• Marketing Research Database to FMCG & Pharma Cos
• Recruitment and training of Jr. Research Officers for RMS

Chennai, Tamil Nadu, India

• Retail Store Auditor of FMCG, Pharma & Consumer durable