Balaji Srinivasan Email and Phone Number
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I am a result-oriented professional with 30+ years of experience in market share expansions in telecom industry and digital services in India, East Africa, Maldives & Afghanistan. My key differentiators are unique mix of commercial & strategic marketing experience coupled with a proven track record on Customer Lifecycle Management, Digital Service Marketing.I started my career as a market researcher which gave me a strong grounding in consumer insights, product & portfolio management with customer servicing. I have extensive senior level experience in corporate strategy as well as in operations. For last 4-5 years, I am involved hands-on in Digital services like Mobile.Financial Services, E-commerce, Digital Marketing, CVM, App & Web based portfolio management, Digital Care & Digital Sales, Content development & marketing.I have successfully managed top line, product, usage & revenue enhancement, Digital customer engagement, brand, customer experience in my role with Ooredoo Maldives through conceptualizing and executing high business impact initiatives for over three years.With my extensive multi country experience, I have mentored large varied teams to improve upon business & individual performances.Currently, based out of Dubai, UAE & Kabul, Afghanistan managing Sales, Marketing & CX as Chief Commercial Officer for Afghan Wireless Communication Company (AWCC)
Afghan Wireless
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Chief Commercial OfficerAfghan Wireless Dec 2020 - PresentKabul, Uae, IndiaHighlights▪ First & leading telco in Afghanistan with largest LTE Advanced & 3G coverage & in Revenues▪ Managing complete suite of Telco commercial function (Sales, Marketing, Customer Experience & Digital Financial services) – a team of over 400+▪ Leading Regulatory, Government, Consulates, UN & NATO units & NGOs interactions for AWCC in B2BAchievements▪ Revamped the Customer Care IVR for Enquiries & Subscription manager –25% reduction on agent calls▪ Conceived In-house CVM module with over 60% of a CMS platform capabilities▪ Converged My Money & SIM registration (KYC, Customer Lifecycle) – Targeting 5mn AWCC & New Adds▪ Integrated first in the country of selling Voice, Data bundles thru E-Topup platform with Dealer & Customer incentives▪ First in the Country Digital initiatives – AWCC Flix VoD Portal, Lifestyle App (Asaan), Live Streaming (FIFA Futsal, ICC T20I) in association with leading TV channel in the country (Ariana Television)▪ E-Health, E-Education, E-commerce in the pipeline with strategic In-country partnerships & CPs.▪ Project Sponsor of the Country’s first ever SIM re-registration Program of entire base as per regulator’s mandate – Conceived & Demonstrated to regulator & finalized the Blue Print & Rolled out for AWCC -
Co-Founder & Chief ConsultantConsultex Services Pvt Ltd Jan 2020 - Dec 2020Bengaluru, Karnataka, India▪ An unique services company which offers Consultancy Services along with Execution for Service Industries with specialisation in Telecom, Insurance & Banking in the following fields:o Digital CX, Digital Sales, Digital Financial Services & E-Commerce o Pricing, CVM & Contextual Marketing▪ Commercial function’s external assessment (Digital, Sales, Marketing & CX), Gap Analysis & Execution• Digital Transformation, E-Commerce & Digital Financial Services business consultancy to Ooredoo Maldives Plc – Jan’20 to Apr’20• Mentorship to telco solution partners Mahindra Comviva, Presto Apps, WeAddo, BrandAddo –
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Chief Commercial Officer (Cco)Ooredoo Maldives Nov 2015 - Dec 2019Malé, MaldivesDrive Ooredoo’s growth objectives through the complete commercial spectrum of Sales, Brand, Product Management, Commercial Strategy, Customer Experience, Enterprise, Content, e-Commerce & Digital Financial ServicesManaged a business portfolio of 135 MN $ for consumer & enterprise businessDrive CSAT, NPS & Brand Equity Index for the organisationLaunched AI based Make your own plan platform “Magey Plan” with Machine learningConceived & managed Country’s first Digital BOT launch – “Ooredoo Next” with FB Messenger & ViberConceptualized & migrated My Ooredoo App into an integrated Lifestyle App with Content, Mobile Financial Services – “m-Faisaa” & E-Commerce – “Moolee”Launch of first of its kind Digital Sales & Service Channel platform “Viya” across 186+ islandsLed the migration of CVM, Digital Financial Services & launch of integrated E-commerce platformsIntroduced PCRF based “Contextual Digital Offers” – Social Media packs, Movies & Music pack-“Ooredoo Flix”First time in the region partnership with “Amazon Prime Video” & Local content partnerships –SunPlay, PSM Connect, Lavafushi, Medianet Open MiTV etc.Designed and lead “Digital KYC platform” – For Customers Self-Registration & Partner registrationRollout of nationwide 4G+ coupled with an innovative Do It Yourself USIM seeding programLed all New Business launches –Supernet fixed broadband, Faseyha home broadband, m-FaisaaDigital Financial Services, Moolee e-Commerce,Managed a team size of 150+ (40% of the total employees)AchievementsRMS growth of 0.1% in 2018, 2.1% in FY17 & 4.3% in FY16; Revenue growth of 5% in 2019, 6% in 2018, 14% in FY17 & 32% in FY16#2 across Ooredoo group on digital maturity assessment by BAIN consultants#1 in the country with best NPS of 65, CSAT of 92 & Brand Equity Index Score of 3.5220k+ App downloads & Monthly unique users of over 100k on MyOoredoo AppOver 70% Monthly Active Channel partners on Viya Digital platform -
Vice President MarketingIdea Cellular Ltd Sep 2013 - Nov 2015Indore, Madhya Pradesh, IndiaHighlights▪ Handled the largest telecom circle of Idea cellular limited, #1 in Madhya Pradesh & Chhattisgarh with subscriber base of 19mn▪ Managing a portfolio of $ 50 mn / month▪ Responsible for overall business across Prepaid, Postpaid, Enterprise, Brand, Wholesale & Carrier▪ Significant contributions were conceptualized and implemented as industry’s first.o Products with purchase sizes matching income cycle of customers, pricing construct to suit usage behaviour, monetising off peak timings & contextual offerso Innovative CLM journey on Usage & Retention for Prepaid – Low/No Balance to Emergency Credit to Small ticket size On-net/Off-net/Data pack fulfilment on single instanceAchievements (MP&CG), Sep13-Aug15 (19mn Subs)▪ Revenue Market Share increase of over 5% in 6 quarters (41% in Q1-FY16)▪ Highest MOU / VLR growth across all IDEA Circles in FY15- driven by ##4 products – 50k recharges/day▪ Highest Data, VAS, postpaid revenue growth across all IDEA circles in FY15 -
Director-Marketing & Customer ExperienceEssar Telecom Kenya Limited (Yumobile) Nov 2010 - Aug 2013Nairobi, KenyaAchievements (3mn subs)▪ Achieved CMS from 4.2% to 9.1% & 3X RMS growth 1.2% to 3.8% in 18 months▪ Successfully migrated call centre operations to state-of-art centre with cost savings of USD 200k▪ Carrier relationships (commercial & alliances) & project leader for MVNO operations▪ Brand re-launch with first-of-its kind products in Kenya – On-net free for 12 hrs with daily rental -
Assistant Vice PresidentIdea Cellular Ltd Dec 2003 - Oct 2010IndiaAchievementsHead of Marketing Maharashtra, July’10-Oct’10 (18 mn Subs)▪ Revenue Market share of 29% ; Customer Market Share of 21.4%▪ Strategized 3G rollout & market planning.Head of Marketing Kerala, Sept’08 – July’10 (9mn Subs)▪ First to launch “Insta-Alert” – Instant VLR alert, an innovation copied across all IDEA circles▪ Conceived and launched first Customer Segmentation framework on Prepaid – Best practice adopted across all circles in IDEA▪ Increased RMS share of ~3% YoY for FY 10Business Head - Roaming & International Alliance-Corporate, Apr’05 –June’08 (Group role)▪ Designed, developed & implemented preferred roaming agreement with alliance partners▪ Drove GPRS revenue to drive additional revenuesProduct head - Roaming & International Alliances-Corporate, Dec’03-Mar’05 (Group role)▪ First ever launch of dual IMSI base roaming solution for Idea, incremental revenue of 3 Mn $ -
Head - Carrier Services, Roaming & Vas, North RegionAirtel Apr 2003 - Dec 2003Mohali, PunjabAchievementsProduct development, consumer marketing. of all VAS & roamingRelaunch of GPRS with full-fledged back-up infrastructure & serviceLaunched - Around Me, Reach Me, Always On, Airtel BazaarFour-fold increase in Voice Portal (Speak2Ur Service) during H1(03-04) -
Head Roaming, Long Distance & VasAircel Limited Apr 2001 - Apr 2003Coimbatore, Tamil Nadu, IndiaAchievements▪ Launched all carrier services for Aircel▪ Launched Preferred Roaming Agreement for Aircel -
Senior Research Officer-Retail Measurement ServiceAc Nielsen Aug 1997 - Mar 2001Coimbatore, Tamil Nadu, IndiaAchievements▪ Channel & Retail panel dealer management & Retailer Loyalty▪ Marketing Research Database to FMCG & Pharma Cos▪ Recruitment and training of Jr. Research Officers for RMS -
Research OfficerOperations Research Group (Org-Marg) Oct 1992 - Aug 1997Chennai, Tamil Nadu, India▪ Retail Store Auditor of FMCG, Pharma & Consumer durable
Balaji Srinivasan Skills
Balaji Srinivasan Education Details
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Second Class
Frequently Asked Questions about Balaji Srinivasan
What company does Balaji Srinivasan work for?
Balaji Srinivasan works for Afghan Wireless
What is Balaji Srinivasan's role at the current company?
Balaji Srinivasan's current role is CCO | CMO | Multi-Country Experience | Telecom | Market Research.
What is Balaji Srinivasan's email address?
Balaji Srinivasan's email address is ye****@****hoo.com
What is Balaji Srinivasan's direct phone number?
Balaji Srinivasan's direct phone number is +96096*****
What schools did Balaji Srinivasan attend?
Balaji Srinivasan attended University Of Madras.
What skills is Balaji Srinivasan known for?
Balaji Srinivasan has skills like Team Management, Telecommunications, Strategy, Product Management, Management, Cross Functional Team Leadership, Channel Partners, Service Delivery, Market Research, Sales Operations, Project Management, Retail.
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Balaji Srinivasan
Director Of Operations, Global Finance And Accounting At Mckinsey & CompanyChennai2gmail.com, mckinsey.com1 (212) 4XXXXXXX
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