Yessimkhan Zhalelov

Yessimkhan Zhalelov Email and Phone Number

Product Manager | ex-Performance Marketing Team Lead at Kaspi.kz @ HADI Digital
Yessimkhan Zhalelov's Location
Almaty, Kazakhstan, Kazakhstan
About Yessimkhan Zhalelov

I can:- build sales funnel stages- set up analytics for each stage to track performance- run ads using digital marketing tools (facebook ads, google ads, yandex direct, vk ads, tiktok ads, etc.)- analyze advertising in the interface of advertising systems, in google analytics (yandex metrica), google sheets.- calculate the unit-economy of the project to measure the effectiveness of invested funds.I can also perform the functions of a manager: find a conscientious contractor, set a competent technical specification, monitor the correct execution of tasks.In general, I am working to ensure that CAC is lower than LTV.

Yessimkhan Zhalelov's Current Company Details
HADI Digital

Hadi Digital

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Product Manager | ex-Performance Marketing Team Lead at Kaspi.kz
Yessimkhan Zhalelov Work Experience Details
  • Hadi Digital
    Co-Founder
    Hadi Digital Sep 2024 - Present
    Алматы, Казахстан
  • The Fashion People
    Product Manager
    The Fashion People Jun 2023 - Present
    Казахстан
    - составляю видение продукта- считаю юнит-экономику и определяю точки роста- генерирую гипотезы для улучшения метрик
  • Kaspi.Kz
    Performance Marketing Team Lead
    Kaspi.Kz Dec 2023 - May 2024
    Алматы, Казахстан
  • Kaspi.Kz
    Middle Traffic-Manager
    Kaspi.Kz Jun 2022 - Dec 2023
    Алматы, Казахстан
  • It-Agency
    Jedi Marketer
    It-Agency Oct 2021 - Oct 2022
    Москва, Россия
    Increasing the volume and reducing the cost of customer acquisition. Test advertising channels, messages, formats, targeting, sales funnel mechanics.
  • Fortebank
    Head Of Internet Marketing
    Fortebank Jan 2021 - Sep 2021
    Алматы, Казахстан
    - Development of a media plan for a month depending on KPI- Launching advertising in all paid promotion channels- Search and connection of new promotion channels (online and offline)- Negotiation of contracts with advertising agencies- Brief and statement of TK for advertising agencies- Statement of technical specifications for designers and analysts- Analytics of advertising channels- Building reports on the Power BI platform
  • Fortebank
    Senior Online Marketer
    Fortebank Jan 2020 - Dec 2020
    Алматы, Казахстан
    - Sales funnel analysis- customer segmentation- optimization of the customer journey at the stage of placing an order- development of a promotion to stimulate sales, taking into account existing mechanics- development of technical specifications for designers, promotion through all communication channels- increase in the number of communication channels
  • Fortebank
    Internet Promotion And Web Analytics Specialist
    Fortebank Mar 2019 - Jan 2020
    Алматы, Казахстан
    Analyze site traffic and, based on this, make recommendations for optimizing advertising and customer journey on the site
  • Dar
    Market Research And Analysis Specialist
    Dar Jun 2018 - Mar 2019
    Алматы, Казахстан
    - Market size analysis- competitive analysis- identifying the strengths and weaknesses of the product- drawing up a strategy for promoting the product- drawing up a market plan

Yessimkhan Zhalelov Education Details

Frequently Asked Questions about Yessimkhan Zhalelov

What company does Yessimkhan Zhalelov work for?

Yessimkhan Zhalelov works for Hadi Digital

What is Yessimkhan Zhalelov's role at the current company?

Yessimkhan Zhalelov's current role is Product Manager | ex-Performance Marketing Team Lead at Kaspi.kz.

What schools did Yessimkhan Zhalelov attend?

Yessimkhan Zhalelov attended Satbayev University.

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