Yester Tang Email & Phone Number

中国 上海市

Lead data insight for community business, design the data system for atmosphere and user experience,capture traffic hot spots Pain point: Interaction differentiation、video supply growth、Community values transparent,bad case rate and social&risk control Core value: Rebuild and lead data team、 cross-domain documization&project、data efficiency 80%↑Bullet project:1.top traffic:hot & million monitor,inappropriate for women, underage projects,rookie uploader; received NPS 80%↑2.Atmosphere and uploader experience:cyber violence,interact ice break,transformation,uploader layer; uploader retention 15%↑ 3.Category BP:ROI experiment & evaluation,category burst point mining,social listening monitor; Incentive cost ROI 20%↑ 4.Content safety: refinement and stratification, official account and official user growth analysis; recheck time cost 20%↑ 5.Research&uploader interview: user component analysis, design the package & experiment and Bilibili power uploader analysis 6.Data Productionalization:connect the metrics and logic, lead the data requirements and data visualization for business

Shanghai

■ For public domain area, deep-diving analysis & Data mining|1.Search & recommendation|methodology design & dashboard; supplier-user-logistics analysis; product A/B tesingKR: Integrated intermediate layer and and build the systematic dashboard; Enhancement function:catecory target audience 30%↑ None seach issue & mapping 8%↑; user tendency & behavior monitor 10%↑;Algorithm factor project ,exposure_pv 86%↑2.Core project: whole-city-purchase, Taobao search project , pre-order recommendation, Target audience stratification,Epidemic growth project, data productionalization, category coupon, marketing tools analysisKR:Portrait analysis, A/B tesing,delicacy supplier&consumer diagnose, build agile data index, Aha Moment for growth hack; Connect promotion activity, mine high-level index(participation,conversion,allowance), define potential merchandise & function 3.Build eleme.APP data indicator system&dashboard (promotion Invitation, marketing tools, live stream)KR:Efficiency for promotion, verification coupon traffic, subsidy optimization, Business deep dive project,key column version4.KPI dashboard for BG president: Target achievement by category, subsidy intensity and unit cost5.Others: data productization; Alibaba data connecting project; TGI analysis

Shanghai City, China

■Omni chanel consumer growth analysis in Taobao, strategy plan, consumer-merchandising-platform operation1.Consumer conversion review, AIPL promotion strategy, key contactor optimization; Tmall New Retail Project2.Delicacy operation: active consumer insight conversion, category matrix stratification and planning and Online to offline trafficData bank and data factory insight, product stratification & competitive&pain-point analysis, new launch testing, 3.Channel customization, new launch marketing for members, top seller monitor, potential product volume driver project 4. Key metrics analysis, KPI dashboards and data visualization; dimension indicators construction and data product design 5. Others: Global consumer research projects, questionnaires and interview, API docking, CES and new launcher support

Shanghai

■Main product:cooperator for social listening、explorer for natural language、KOL Dashboard1.customer interview& requirement analysis; key dimensions and indicators analysis; PRD, prototype agile process management 2.Define white book key metrics & key metrics data report;external API data;New brand operation and product training

Bachelor Of Economics, International Economics And Trade, Gpa: 3.9

•English:CET-6（535）;French A1 •International Economics and Trade •Teaching Assistant & Research Assistant

Exchange Student, Economics

World Research Universities Meeting User behavior research for Commercial Banks