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The detective of anomaly, fraud, and bot; the enforcer of analytics data quality and standardization; the "keep me honest" kinda source of truth; the checks and balances of data-driven decisions; the seer of high-yield testing results with a track record; the guardrails of vendor solution pitch; A survivor of two cloud migrations; an advocate for people and process; a believer of incrementality and long-term customer value; a promoter of data literacy and governance.Built a distributed, proactive, and balanced team of dedicated data analysts and data scientists with SME to support various business functions. Provide useful and measurable data insights to drive business decisions, influences, and outcomes.Enable people, processes, and tools that championed for an agile & centralized experimentation project that delivered $50M+ incremental annual revenue impact. Built App growth analytics infrastructure and measurement framework in support of 6x App revenue ($250M+) growth in 3 years. Comprehensive knowledge of measurement methods: audience segmentation, from Web & App analytics to "customer journey", experiment design, causal inference, attribution (last-touch, multi-touch, unified), Mix Media Modeling, forecast & planning.Gallup Strength Finder Top 5: Achiever, Learner, Analytical, Individualization, InputA food & part-time fact-check blogger with 300K + subscribers.