In December 2015, Simon Rawadi and I launched Slyletica to serve as Australia’s first Athleisure-wear creation agency. Since its inception, our agency has won multiple awards across entrepreneurship, leadership and business management.Today, Slyletica is one of the worlds leading agencies for Athleisure brands. We build brands for influencers and entrepreneurs looking to turn their creative vision into a world-class fashion label. We do this for clients globally. We are known for delivering exceptional outcomes across brand creation, product design and development, production management, e-commerce management, and fulfilment management. In 2021, Sly Ventures launched. A sister company to Slyletica, Sly Ventures seeks equity & licensed partnerships with leading global talent. In 2022, the Sly Group formed, and an advisory board was established with the view of guiding its business units to continued success in the Athleisure, fashion & lifestyle sectors.
-
Co-FounderSlyletica Dec 2015 - PresentMelbourne, Australiawww.slyletica.comSlyletica is a leading product and brand development agency specialising in end-to-end activewear, athleisure and swimwear, from bespoke design and manufacturing through to operations management and distribution.- $100M+ in revenue created for customers- Australia's 84th fastest growing start-up - 2018 Financial Review Fast Starters- Finalist leadership awards 2019- Winner - 2019 young entrepreneur of the year Melbourne - Wholesale & Manufacturing- Listed in Australia's top 100 young entrepreneurs -
General Manager / CeoSlyletica Jul 2022 - Present -
Operations Manager / CooSlyletica May 2020 - Jun 2022 -
Head Of ProductSlyletica Dec 2015 - Apr 2020 -
Operations ManagerAllsportz May 2013 - Apr 2014AllSportz is a multisport program for children consisting of 15 staff and over 1000 customers per week. The program started as a small business with no structure, no processes or procedures. As the company grew there was an urgent requirement to design and implement a number of operational procedures and processes. My sole role was to transform the startup business into a sustainable and growing company. I designed all procedural, operational and staff manuals and was responsible for ensuring that they were implemented and followed by all staff. I also implemented a company structure ensuring efficient operations and further expansion of the company. I was also responsible for the management of AllSportz social media and website.My other responsibilities included supplier sourcing and sponsorship management, accounting, budgeting and various administrative activities.
-
Operations ManagerStudio Fashion Oct 2012 - May 2013Studio Fashion is a women’s fashion manufacturer with both wholesale and retail branches. The company has seven retail stores and over 100 wholesale customers. My duties included the following:• Catalogue production including sample photography• Sample buying • Stock buying • Regional management of retail stores• Customer service for wholesale customers• Assisting retail staff in sales when visiting the retail stores• Stock orders• Merchandising and marketing -
Manager Crm SystemsBusinesstel Group Jan 2011 - Oct 2012Whist managing a team of three my duties included coordination of the following team activities: • Data harvesting from various Optus systems.• Temp staff management (up to 15 at one time).• Creating training material for various BusinessTel Group teams.• BusinessTel staff training across three offices including two that were interstate.• Staff performance appraisals.• Producing management reports.• CRM System maintenance.Being a member of the senior management team, I was also involved in various ad hoc projects including Marketing, Company Restructure and all IT related decision making processes. My major achievement was my ability to take on an entire business role in addition to my own full time activities, due to changing business circumstances. My other significant contribution to The BusinessTel Group was the Project Manager role for the following projects:• Business 1300 – a sub company that buys, sells and participates in the 13/1300/1800 number auctions.• Business Vision – another sub company that provides office grade video conferencing solutions.• Online Mobile Store – an online store that sells mobile/tablet accessories and handsets.• Enterprise Website Transformation Project – Transformation of four existing websites. My duties included project management, business process design and execution. For the Website Transformation Project I moved the website development and maintenance from being outsourced to now being in-house. I redeveloped the solution from Drupal into WordPress, greatly reducing the cost of maintenance and future developments
-
Business AnalystBusinesstel Group Jul 2010 - Jan 2011During my first six months at The BusinessTel Group I conducted a business analysis of the existing Oracle CRM system, liaising with major stake holders to identify system requirements, functionality gaps and investigating possible solutions. In this role I was also responsible for solution implementation in the area of CRM configuration and customisation. My other role was the Business Intelligence Specialist; I had to create business reports in the Oracle CRM Data Warehousing Environment. My major achievement within this role was my ability to learn the existing solution without having any support and training, to communicate efficiently with major business stake holders, including Company Directors and my ability to “make things happen”.After the successful completion of this role I was promoted into the Senior Management Team.
-
Software DeveloperBreastscreen Victoria Jan 2008 - Jan 2010During my time at BreastScreen Victoria I was responsible for the Analysis, Design and Implementation of various BreastScreen computer systems. I was also required to conduct end user training of the systems that I implemented. -
It ConsultantBreastscreen Victoria Jan 2007 - Dec 2008 -
Retail Store ManagerCotton On Group Oct 2005 - Mar 2006During my time at Cotton On as a Sales Assistant I demonstrated strong leadership, organisational skills, excellent customer service and initiative; it was for this reason I was promoted to store manager. My team consisted of 15 members; my requirements included delegating tasks, conducting performance appraisals, merchandising, holding staff meetings, attending monthly managers meetings, customer service and dealing with any customer complaints. Under my leadership, our store achieved higher than required daily sales targets and was the third highest achieving store in Australia for promotional sales. I was awarded employee of the month on two occasions, commended on my merchandising skills and was trained to become the merchandiser of the Cotton On Kids stores. -
Retail Sales AssistantCotton On Group Jun 2005 - Sep 2005
Yetta Rawadi Skills
Yetta Rawadi Education Details
-
Systems Development
Frequently Asked Questions about Yetta Rawadi
What company does Yetta Rawadi work for?
Yetta Rawadi works for Slyletica
What is Yetta Rawadi's role at the current company?
Yetta Rawadi's current role is General Manager / CEO - Slyletica.
What schools did Yetta Rawadi attend?
Yetta Rawadi attended Monash University.
What skills is Yetta Rawadi known for?
Yetta Rawadi has skills like Telecommunications, It Management, Business Analysis, Project Management, It Service Management, Software Development, Business Strategy, Business Development, Fashion Design, Website Development, Fashion Marketing, Entrepreneurship.
Who are Yetta Rawadi's colleagues?
Yetta Rawadi's colleagues are Louise Mattessi, Megan Carr, Rhianna Riddell, Julianne Wheat.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial