My focus is leveraging data to drive SEO recommendations and to measure results across the different areas of the company. Whether it's the millions of pages from Google Analytics to millions of keywords that we rank for and go after in our market, I enjoy using that as the basis of SEO decision making and then using that same data to see how our traffic and rankings react to those SEO changes.

I work with companies on developing marketing and business strategies and then implementing those strategies to drive growth and success. My process is to understand your gaps and challenges, come up with a plan, provide recommendations, and can even execute for you.

I had a wonderful opportunity to work at one of the biggest B2C brands in the Washington DC area, so I took it.While managing the SEO team and analytics team, I worked cross functionally with almost every single department in WeddingWire: Marketing, Product, Engineers, Exec, Data Science, Data Engineers, and Sales Department. Our teams' work and efforts resulted in marketing campaigns and product improvements contributing to WeddingWire's revenue growth.

My first foray into corporate! I led Stratford University's digital marketing efforts supporting 7 campuses and 70+ admission officers. I managed our leads, increased open house attendees, increased enrollments, and set up much of the framework around data driven marketing decisions by focusing on collecting data, looking at the marketing funnel, and tracking cost per enrollment by channel.

This was an amazing experience in the start up world. We tested many different business ideas and launched multiple start ups as a result. Wearer of multiple hats, I served practically every role and did almost everything imaginable at one point or another.My shining moment, was when I generated close to a million dollars in revenue from scratch using business development, sales, call center, and digital marketing strategies.Ultimately, our start up ideas didn't get as big as we liked. I gave up this exciting lifestyle to seek new challenges in corporate.