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@verizon.com
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1 phone found area 207
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LinkedIn matched
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Peter Yeung is listed as Marketing Analytics | Digital Intelligence | Measurement & Data Strategy at Verizon, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a work email signal at verizon.com, phone signal with area code 207, and a matched LinkedIn profile for Peter Yeung.
Peter Yeung previously worked as Lead AI Product Manager at Verizon and Senior Manager - Digital CX Analytics and Measurement at Verizon. Peter Yeung holds Bachelors, Economics from University Of Michigan.
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AeroLeads found 1 current-domain work email signal for Peter Yeung. Compare company email patterns before reaching out.
A lifelong learner and results-oriented professional with 15+ years of progressive experience across marketing analytics, market research, predictive modelling, digital and traditional media analytics, and business intelligence. Passionate in understanding how marketing influences consumers as well as businesses' bottom line. I enjoy crafting stories and deriving strategies based on data to maximize different business objectives. Hands on experience with data analytic tools (Python, R, SQL, Tableau). Continually looking to re-skill and understand the latest advances in data science (machine learning / GenAI) and how it may impact the future of marketing and the way we all work.Specialties: Marketing Analytics, Digital Analytics, CX, Market Mix Modeling, Statistics, Segmentation, Research Methodology, Forecasting, Market Research, Data Visualization, Account Based Marketing (ABM)Platform experience: Adobe Analytics, Google Analytics, Salesforce.com (SFDC), Marketo, Datorama, Tableau, Teradata SQL, Thoughtspot
Listed skills include Market Research, Marketing Analytics, Statistical Modeling, Marketing Mix Modeling, and 7 others.
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Basking Ridge, Nj, Us
► Applying Machine Learning/AI principles to improve sales and marketing processes to drive growth and improve retention for Verizon Business group across our digital, retail and outbound/inbound sale channels
Basking Ridge, Nj, Us
► Measurement and Analytics lead for the VZ Business Digital CX team with the goal to help deliver demand generation growth across B2B, Public Sector and Enterprise segments► Leveraged Adobe and Google Analytics for digital analytics/reporting and guiding optimization (UX and CRO) recommendations, partnering with Paid Media (Programmatic, SEO, Paid Search), creative, and UX counterparts ► Developed holistic end to end reporting framework to understand our customer journey from leads to bookings► Conducted custom analytics to answer complex business questions; presenting recommendations to VZ leadership to guide multi-million dollar marketing investment decisions
Basking Ridge, Nj, Us
► Led the development of the Verizon Business group marketing measurement framework for the Verizon CMO group► Managed effort to build in-house market mix and multi-touch attribution models, utilizing results to guide tactical budget allocation to maximize both short and long term sales and strategic goals
Paris, Fr
► Accounts: Citibank, Walmart, NBA► Led a team on research and analytics for traditional and digital media reporting► Partnered with DSPs, DMP and research vendors to setup, test and determine best measurement and targeting practices► Wrangled data from disparate sources and designed custom dashboards and visualizations
New York, Ny, Us
► Account: PepsiCo (Global)► Developed strategies to implement efficient ROI based media mix investments on a global scale► Managed and optimized information system for the effective roll-up of brand media activity data across 80+ markets► Conducted analysis and built reports to facilitate strategic decision making for both PepsiCo and OMD senior executives
► Created and applied quantitative solutions in helping global clients achieve an optimal return on their marketing investments► Quantified the return on marketing channels and campaigns using econometrics and market mix modelling techniques► Provided clients a deeper understanding of consumers' multi-stage journey► Provided strategic guidance to enable clients to achieve significantly higher return on their marketing and trade activity
Arlington, Virginia, Us
► Conducted in-depth data analyses using traditional and advanced statistical methods for customer segmentation, brand health tracking/analysis, sales/demand forecasting, and general market research projects in a variety of industries► Conducted predictive modeling with CRM data, quantitative market sizing/pricing studies, competitor and product features research► Used both qualitative and quantitative results to author concise and visual reports containing actionable recommendations
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Peter Yeung works for Verizon.
Peter Yeung is listed as Marketing Analytics | Digital Intelligence | Measurement & Data Strategy at Verizon.
AeroLeads has found 1 work email signal at @verizon.com for Peter Yeung at Verizon.
AeroLeads has found 1 phone signal(s) with area code 207 for Peter Yeung at Verizon.
Peter Yeung is based in Washington Dc-Baltimore Area, United States while working with Verizon.
Peter Yeung has worked for Verizon, Publicis One, Omd Usa, Data2Decisions, and Edge Research.
You can use AeroLeads to view verified contact signals for Peter Yeung at Verizon, including work email, phone, and LinkedIn data when available.
Peter Yeung holds Bachelors, Economics from University Of Michigan.
Peter Yeung is listed with skills including Market Research, Marketing Analytics, Statistical Modeling, Marketing Mix Modeling, Econometric Modeling, Forecasting, Statistics, and Spss.
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