Peter Yeung Email and Phone Number
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A lifelong learner and results-oriented professional with 15+ years of progressive experience across marketing analytics, market research, predictive modelling, digital and traditional media analytics, and business intelligence. Passionate in understanding how marketing influences consumers as well as businesses' bottom line. I enjoy crafting stories and deriving strategies based on data to maximize different business objectives. Hands on experience with data analytic tools (Python, R, SQL, Tableau). Continually looking to re-skill and understand the latest advances in data science (machine learning / GenAI) and how it may impact the future of marketing and the way we all work.Specialties: Marketing Analytics, Digital Analytics, CX, Market Mix Modeling, Statistics, Segmentation, Research Methodology, Forecasting, Market Research, Data Visualization, Account Based Marketing (ABM)Platform experience: Adobe Analytics, Google Analytics, Salesforce.com (SFDC), Marketo, Datorama, Tableau, Teradata SQL, Thoughtspot
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Lead Ai Product ManagerVerizon May 2024 - PresentBasking Ridge, Nj, Us► Applying Machine Learning/AI principles to improve sales and marketing processes to drive growth and improve retention for Verizon Business group across our digital, retail and outbound/inbound sale channels
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Senior Manager - Digital Cx Analytics And MeasurementVerizon Nov 2020 - Apr 2024Basking Ridge, Nj, Us► Measurement and Analytics lead for the VZ Business Digital CX team with the goal to help deliver demand generation growth across B2B, Public Sector and Enterprise segments► Leveraged Adobe and Google Analytics for digital analytics/reporting and guiding optimization (UX and CRO) recommendations, partnering with Paid Media (Programmatic, SEO, Paid Search), creative, and UX counterparts ► Developed holistic end to end reporting framework to understand our customer journey from leads to bookings► Conducted custom analytics to answer complex business questions; presenting recommendations to VZ leadership to guide multi-million dollar marketing investment decisions
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Manager - Marketing AnalyticsVerizon Aug 2018 - Oct 2020Basking Ridge, Nj, Us► Led the development of the Verizon Business group marketing measurement framework for the Verizon CMO group► Managed effort to build in-house market mix and multi-touch attribution models, utilizing results to guide tactical budget allocation to maximize both short and long term sales and strategic goals
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Associate Director - Analytics & InsightsPublicis One Feb 2016 - Aug 2018Paris, Fr► Accounts: Citibank, Walmart, NBA► Led a team on research and analytics for traditional and digital media reporting► Partnered with DSPs, DMP and research vendors to setup, test and determine best measurement and targeting practices► Wrangled data from disparate sources and designed custom dashboards and visualizations -
Manager - Global Business IntelligenceOmd Usa Jun 2014 - Feb 2016New York, Ny, Us► Account: PepsiCo (Global)► Developed strategies to implement efficient ROI based media mix investments on a global scale► Managed and optimized information system for the effective roll-up of brand media activity data across 80+ markets► Conducted analysis and built reports to facilitate strategic decision making for both PepsiCo and OMD senior executives -
Analyst - Advanced AnalyticsData2Decisions 2013 - 2014► Created and applied quantitative solutions in helping global clients achieve an optimal return on their marketing investments► Quantified the return on marketing channels and campaigns using econometrics and market mix modelling techniques► Provided clients a deeper understanding of consumers' multi-stage journey► Provided strategic guidance to enable clients to achieve significantly higher return on their marketing and trade activity
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Research Analyst - Market ResearchEdge Research 2009 - 2012Arlington, Virginia, Us► Conducted in-depth data analyses using traditional and advanced statistical methods for customer segmentation, brand health tracking/analysis, sales/demand forecasting, and general market research projects in a variety of industries► Conducted predictive modeling with CRM data, quantitative market sizing/pricing studies, competitor and product features research► Used both qualitative and quantitative results to author concise and visual reports containing actionable recommendations
Peter Yeung Skills
Peter Yeung Education Details
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University Of MichiganEconomics -
The Johns Hopkins UniversityApplied Economics
Frequently Asked Questions about Peter Yeung
What company does Peter Yeung work for?
Peter Yeung works for Verizon
What is Peter Yeung's role at the current company?
Peter Yeung's current role is Marketing Analytics | Digital Intelligence | Measurement & Data Strategy.
What is Peter Yeung's email address?
Peter Yeung's email address is pe****@****ail.com
What is Peter Yeung's direct phone number?
Peter Yeung's direct phone number is +4420793*****
What schools did Peter Yeung attend?
Peter Yeung attended University Of Michigan, The Johns Hopkins University.
What skills is Peter Yeung known for?
Peter Yeung has skills like Market Research, Marketing Analytics, Statistical Modeling, Marketing Mix Modeling, Econometric Modeling, Forecasting, Statistics, Spss, Sas, Digital Marketing, Survey Methodology.
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