ELKO Media is a boutique digital marketing agency with primary focus on growth and performance marketing. We use an integrated marketing approach to plan and execute both local and national campaigns efficiently and cost-effectively.ELKO Media Consulting is an initiative focused on growth consulting for innovative businesses and startups. We focus predominantly on: management consulting, marketing & sales consulting, and IT.Main responsibilities:- Account Management- Team & Vendor Management- Finance Management- Integrated Marketing Strategy- Processes Optimization & Automation★ Some of the accounts I have managed: Baskin Robbins, Aroma Espresso, Freed Development Ltd, London School of Business, Royal La Page Realty, Canadian Urban Transit Association★ Agencies I've worked with: Ansira, Razor Creative, Firefly, Segal Communications, Sticky Media, PortlandStewart, Montana Steele

Given my experience in many different areas of marketing and ability to bring in new business, I was asked to better integrate different marketing departments in an attempt to have a more holistic approach to marketing as well as to create a new department called OneCore Manager. I have also spearheaded the development of a new consulting program called Remote Marketing Manager.As a Marketing Strategist, I am responsible for strategic innovation on behalf of our clients and the tactical execution to bring those strategies to life. This interdisciplinary role combines strategy, planning, and ongoing optimization of investments to deliver impactful results across all digital channels.Specializations:- Marketing Automation - Facebook & Adwords- Lead Generation & Lead Nurturing- Digital Strategy- Marketing Processes Optimization- Cross-Channel Marketing (Print & Online)- Customer Value OptimizationOther Responsibilities:- Identify operational inefficiencies, improve and automate internal project management processes.- Develop account-level strategy proposals that solve client’s business needs and satisfy key marketing objectives.- Create, execute, and optimize marketing programs / campaigns that deliver on key client KPI’s based on initial strategy.- Develop customer acquisition & engagement plans and tactics across all digital channels for clients and agency.

TOP PLATFORM FEATURES:- Fraud prevention: our algorithm stops unauthorized transactions- Mobile ready: Ready for your mobile-responsive web and native app- A/B testing: from text to entire offers, test it all- Easy on-boarding: start with a branded template or create your design from scratch- Personalized reports: track your program objectives vs. actuals using intuitive dashboard- Real-time editor: make changes on the fly, and preview changes before publishing code

Developed relationship with Baskin Robbins as the “go-to” point of contact on daily project needs and requirements. Played a central role in managing promotional windows on a national level and worked directly with the National Marketing Manager.- Led the team that was responsible for creation/adaptation and production of quarterly POPs and direct mail pieces across Canadian market for 110 stores.- Managed online presence and engaged targeted audiences on Social Media channels and through Email Marketing, while ensuring consistent messaging across multiple channels.- Worked alongside other lead agencies & PR firms on Baskin co-promotions with brands such as Nestle, Marvel Studios, and Alliance Atlantis.

Represented an IT development house based in Russia in the Canadian market that specializes in Mobile Application and Custom Software development. Sold custom solutions in B2B and B2C markets. Also provided "white label" solutions to other agencies.● Actively searched for business development opportunities with new and existing clients.● Contributed to the initial stages of the projects by meeting with clients to develop a project brief for the development team, assisted in creating wireframes, and managed client expectations through progress reports and feedback.● Managed work flow of virtual teams via project management platforms (Asana, Basecamp, Flow)

TMK Productions is a hospitality event management and promotions company in the GTA region. ● I have worked for almost 10 years in the entertainment / hospitality industry planning, organizing, managing and promoting more than 500 events, concerts, fashion shows and corporate functions. ● Built an active fan base of over 10,000 - 15,000 people.● Worked as a Marketing Manager to promote and manage concerts and weekly events at Palazzo Entreatment complex (2002 - 2003).

Provider of printing supplies for wide format (Roland, Mimaki, HP) & litho (Heidelberg, Mitsubishi) print industries.● Was in charge of sales and customer acquisition.● Facilitated and managed relationships with some of the biggest print providers in North America.