Tangiblee enables e-commerce retailers to create a seamless virtual fitting experience based on existing product images .

RayV - online live p2p video streaming platform, start-up ( www.rayv.com)● Built the department from the ground.● Managed and mentored 3 multi-discipline teams , local and offshore.● Delivered complex projects to major global customers (NBA, Fox, DirectTV, Blizzard...), under extremely tight conditions.● Provided technical leadership in various disciplines – from large scale backend systems through web applications and mobile platforms.● Designed mission critical e-commerce and live streaming (OTT) products.● Hired, managed and was PnL responsible for local and offshore sub-contractors.● Example products and projects :○ e-commerce platform used by subscription based video streaming sites of NBA and other industry giants, processing million dollars of transactions .○ Integration with billing gateways (PayPal, Authroize.net, Plimus, Safecharge).○ High load (millions of users, 50K hits/second) middleware web services.○ IOS, Android subscription video streaming applications.○ Cloud based Flash streaming services up to 500K concurrent viewers

Knocka TV, 24/7 broadcasting, community driven Internet TV, start-up ● Analyzed requirements and built development plans, estimations, specs, high and detail level designs of large scale complex web site.● Reviewed designs and source code, including performance and scalability analysis.● Managed up to 3 multi-discipline teams total of 15 developers.● Reconciled technology possibilities with product management requirements.● Architected and oversaw the design and development of server side (.Net, FMS) and client side (FLEX) components, for example:■ Statistical analysis, data mining and processing solutions - Digg-like social rating system.○ WCF – based communication framework, External API for FLEX clients, distributed caching solution and more.Start-up was shut down in March 2008 due to insufficient funding

Netcraft, boutique web development company . (www.netcraft.co.il)● Providing technical guidance, reviewing designs and code for multiple projects.● Complete responsibility from requirements analysis, to development for all company's projects.● Guided development teams on software development methodologies, technologies and other development related guidelines● Initiator and mentor of methodologies and best practices adaptation by development team : Unit Testing, Code Reviews, OR Mapping tools, Profiling and performance analysis.

● Development of complex E-Commerce and CMS systems● Architecture and implementation of company’s CMS Framework - later used as a framework for each developed site.● Development high-end web applications using asp.net 1.x and 2.0 and AJAX and reflecting high performance and scalability requirements.

● Design , implementation and maintenance of all kinds of web sites