Yevhenii Poliakov Email & Phone Number

Ukraine

Software: Approved Admissions

Ukraine

Main responsibilities: - Manage AMC Kyiv Marketing strategy - communication planning, prepare budgets and forecasts for the following months- Lead B2C & B2B marketing activities for English-speaking audience - health products creation and promotion, digital & print media support, B2B relationships with existing and new partners Key achievements: - Contributed to +23% total patient visits increase H2'2021 vs H1'2021 - Conducted CRM database overhaul - +3.4 p.p. email avg opening rate; +0.7 p.p. avg click rate; initiated open feedback collection through Typeform - Led Brand Guidelines update for AMC Group (UA, GE, KZ, RU, IT)

Kyiv

Brand: gloCategory: New Generation ProductsMain responsibilities:- Prepare and manage communication campaigns, events, PR & SMM, develop KV, manage glo video projects; conduct planning under SCRUM framework - Develop glo web-site from brand team sideKey achievements: - Launched glo Nativ limited edition 2020 – 54% of devices sold in 2 months- Led glo web-site UI/UX re-development 2019-2020 - +26% web-site sessions, +14% sales increase- Managed Black Friday 2019 campaign - +10,3% incremental device acquisitions

Brands: Dolce, Fanni, Loko MokoCategory: Ultra Fresh ClassicMain responsibilities: - Manage new product launches from brief to execution, overview FB & Instagram content, manage TV, Digital projects, conduct volume forecasting Key achievements: - Led Natural Phenomena magnets campaign for Loko Moko - +6% sales uplift, 1,9 mln digital reach (+22% vs plan)- Launched a # of products: Fanni – Yoghurts 280g, Glazed curds w.o. cookie; Loko Moko - Desserts re-launch, Milk, SY Banana; Dolce – Italian collection- Managed Loko Moko NY 2019 support – 20k unique contacts (2,3 times more vs previous similar activation)

Category: Personal CareChannel: Hyper/SuperMain responsibilities: - Manage Hyper/Supermarkets channel: assortment control, regular monitoring and analysis of category related sales and distribution- Local leadership of Personal care category: volume forecasting, category pricing management, communication development for new launches,Key achievements: - Led National Shower Gels category workshop with the CIS Zone representatives and implemented the outcomes- Annual Nego 2018: prepared key information and personally presented 2018 Palmolive and Colgate launches to National Salesforce

Brands: Palmolive, Lady Speed Stick, Mennen Speed StickCategory: Personal CareMain responsibilities: - Prepare product launches, develop communication materials, manage media projects (TV, OOH, Digital, Radio), control artworks, conduct marketing analysisKey achievements: - Launched Palmolive Luminous Oils:≈ 1% MS reached in first 4 months - Directed Men Citrus summer sponsorship project – 59,9% TA reach, 8k contest participants- Led successful local 2017-2018 Palmolive launches - GSPA BlackBerry, Palmolive Men Lemon Booster, Luminous Oils Bar Soap

- Developed a set of POS-materials’ for Mivina re-launch in modern and traditional trade channels trade channels

- Prepared analytical deck on consumer trends in Ukraine for key Business Units, conducted analysis of global and local market related sources (Nielsen, Mintel)

- Regularly visited a fixed list of sales outlets to sell confectionary & coffee, attracted 16 new points of sales in 4 months