Yevin Song Email & Phone Number

Seoul, South Korea

Seoul, South Korea

Gangnam-Gu, Seoul, Korea

Mapo-Gu, Seoul, Korea

• Promoted various headline shows and events at several venues in Seoul - Acted as a local & international point of contact for the stakeholders such as artists, booking agents, management, labels, press, productions, venues, securities, and staff. - Controlled the cost of the shows and handled monthly payroll reports. • Identified brand-right opportunities/partnerships that would boost awareness, drive PR impressions, allow for expansion into new event categories, and overall enhance the brand value. - Set up the strategic partnership model and benefit plans customizing to the potential partners - Scored partnership deals with +20 companies including concert/festival venues, hotels, F&B vendors, ticket providers, fashion retail, etc.• Managed PR, Creative Services, Copy & Content, Digital Marketing, CRM, and social media channels and oversaw organic and paid programs to drive the growth of audience and sales.- Attained +9.4k Instagram followers growth within a year - Executed paid programs of “Billie Eilish First Live in Seoul” through the artist’s official Facebook page and made the show sold-out.• Developed integrated and holistic marketing plans and budget focused on growth and expansion of both sales and partnership opportunities.• Planned company promotional calendar and spearheaded all team members to drive smooth and strategic execution.• Supervised global press initiatives and explore alternative avenues for exposure. [ Headline shows ] Billie Eilish, Kamasi Washington, FKJ, Cigarettes After Sex, Masego, SG Lewis, Clairo, Mac Ayres, Mahalia, JMSN, KYLE, Puma Blue, Boy Pablo, Tuxedo, SABA, Kamaal Williams, Brooke Candy, etc. [ DJ Set Parties ] Basement Jaxx, Mura Masa, RL Grime, Baauer, Kindness, Toxe, etc. [ Festival (Holiday Land Festival 2018/2019) ] James Blake, Aminé, Sabrina Claudio, Joji, Vince Staples, Toro y Moi, Men I Trust, CAS, Princess Nokia, FKJ, SG Lewis, Rejjie Snow, etc.

Remote (Freelance)

Greater Los Angeles Area

• Generated and reviewed new contracts during recording sessions with new artists• Updated and followed up clients and partners’ up-to-date contact info for operational support• Researched and analyzed potential clients, revenue and current or upcoming TV market trends• Reviewed royalty statements from PRO (Performance Rights Organization) for reconciliation• Aligned existing artists to be pitched to clients including music supervisors and TV producers

Mapo-Gu, Seoul, Korea

• Acted as a liaison between the producers of the TV show“Get It Beauty” and e-commerce team to promote featuring items of various beauty brands• Monitored the database of contents of CJ E&M’s Broadcasting Division by analyzing trends• Managed the company website including the “OnStyle” channel and “Lifestyler”(now TVING) categories and supported QA test for launching new official websites for the various TV Shows• Developed and edited contents for TV programs and Multi-Channel Networks (MCN)