Yev Koup Email & Phone Number

Newton, MA, US

South Jordan, UT, US

• Enable security and IT teams to discover, prioritize, and remediate the most critical cyber threats to their organizations using real-time risk analytics

Denver, CO, US

• Lead the messaging and content effort to support the customer security and experience campaign targeting IT and business leaders
• Engage with product management to refine and gather product strategy details and comprehensive product overviews for analyst submissions to Gartner, Forrester, and KuppingerCole
• Develop messaging and content to support the healthcare industry vertical, effectively addressing the distinct needs of patients, providers, and payers

Denver, CO, US

• Initiated and guided the creation of quarterly product roadmap updates, driving alignment between product, sales, and field teams
• Led the cloud migration and cross-selling campaign targeting the existing customer base

Fremont, CA, US

• Led product launch initiatives by positioning, differentiating, and driving preference for Seagate’s cutting-edge data storage products
• Created marketing content by articulating technical competitive advantages and developing customer-oriented value messaging for the enterprise solid-state drive (SSD) portfolio of products
• Engaged with cross-functional product, channel, sales, and global marketing teams to shape the customer buying journey and increase enterprise SSD global revenue

Bloomington, IN, US

Faculty-appointed graduate assistant in the Kelley School of Business. Responsible for grading, exam proctoring, and ad hoc projects in the International Business Department

Minneapolis, MN, US

• Developed a marketing strategy focused on economic value and patient satisfaction benefits of a newly launched medical device with $200M in revenue
• Validated the strategy for efficacy with various stakeholders and created marketing tools to support the messaging; recommended channels that would most effectively deliver the message

Bethesda, MD, US

• Led cost analysis team to review corporate rates on a $443M cost pool; recommendation increased compliance and drove efficiencies through consolidation of two corporate rate models
• Improved communication channels for 17-person financial analyst team by implementing new reporting tools reducing audit findings by 33% for $85M of accounts
• Provided consultation on cost redesign team in reference to compliance best practices for company-wide cost allocation restructuring project resulting in 14% cost savings

Bethesda, MD, US

• Initiated plan to minimize disruptions to projects on $43M program during federal government shutdown by reprioritizing tasks and investments
• Overhauled 91-member financial analyst team by implementing performance recognition program leading to stronger team morale and increasing team participation by 30%
• Identified opportunities as part of select strategic planning team focused on operational excellence to increase staff utilization contributing to realigned focus of $39M program

Bethesda, MD, US

• Coordinated audit of over 100 financial corporate controls accounting for over 50% of company’s transactions; streamlined reporting by identifying primary root causes of findings
• Standardized review process for 350 monthly corporate account reconciliations by simplifying collection methods increasing review timeliness by 23%

Master Of Business Administration (M.B.A.), Marketing / Management

Bachelor Of Business Administration - Bba, Major: Finance | Minor: Psychology