Yew Ee Linn (Erika) Email & Phone Number

Singapore

Singapore

Representative for AIA- Collaborate with vendors to develop strategies for effective lead generation and business development.- Work with teams to create strategies tailored to clients’ needs.- Develop and manage content for social media channels.

Singapore

• Spearheaded regional campaign strategies for South Asian markets (Pakistan, Bangladesh, Nepal, Sri Lanka) and Myanmar.• Executed 6 large-scale 360° marketing campaigns within 10 months for events, including the 11.11 Sale, 12.12 Sale, Free Delivery Festival, Valentine’s Day Sale, Ramadan Sale, and New Year Sale.• Served over 63 million consumers and achieved a 700% increase in rural shoppers during the 11.11 Sales event. Tackled challenges in brand uplift, enhancing visual aesthetics, fostering international relationships, and reducing manpower costs.• Achieved 52% growth in social media followers and a 37% increase in engagement over 8 months across Facebook, Instagram, and TikTok, while driving an 89% increase in content reach.• Launched 3 in-app features (AskDaraz chatbot, Any 3 Bundle Deals, Daraz Persona), improving user experience and conversions, resulting in a 21% increase in platform users within 3 months.• Remotely managed over 120 local designers, leading monthly design audits and post-mortems, providing feedback, and sharing best practices.• Supervised local designers in executing designs across all touchpoints, including print and digital platforms such as out-of-home billboards, landing pages, paid ads, and social media videos.• Acted as brand guardian, establishing cohesive design systems across all channels and conceptualising scalable visuals for marketing campaigns aligned with user experience and business goals.• Conducted A/B testing and market research to understand target audience preferences and pain points. Analyzed user research findings, competitor strategies, and industry content marketing advancements to adapt to evolving audience motivations.• Collaborated with local production houses, providing strategic guidance, art direction, and creative references for high-impact photoshoots, TVCs, and event collaterals, ensuring brand consistency and visual excellence.

Singapore

• Led a diverse design team of up to 6 individuals, including experts in graphic design, video editing, and UX/UI. Ensured team readiness to meet business requirements through strategic assessment of hiring needs, skill training, and software/hardware acquisition.• Supervised visual creations to ensure consistency and alignment with brand guidelines, fostered a collaborative environment and employed motivational methods for optimal performance.• Enhanced work efficiency by initiating e-learning sessions for colleagues from other functions to bridge the gap between designers, educating them on fundamental design principles.• Led the development of design materials for diverse events such as the Ultra Hackathon, Global Leadership Programme, Sea Management Associate Programme (MAP), Recruitment Road Show, and more.• Proficient in vendor management, collaborating with external agencies and vendors for various production needs.

Singapore

• Assisted the Philippines team with design challenges by reviewing and setting guidelines. Demonstrated the ability to articulate and rationalise design decisions, facilitating communication between the Head of Regional Marketing and Philippines-based designers.• Collaborated extensively with the Regional Operations Team to address the challenge of sellers' unfamiliarity with applying new features to the Shopee Seller Center Hub. Responsibilities included researching competitors' sites, enhancing the user experience, assessing topic content, and creating animated step-by-step guides to assist sellers in utilising existing features.• Experienced in developing marketing campaigns such as the Shopee 9.9 Sale, 11.11 Sale, Super Brands Day, and others tailored for Southeast Asia markets. Responsibilities included conceptualising logos, key visuals, and other design assets.

Singapore

Lead designer for international brands such as Huawei, Casio, JBL, Grohe, Systema Lion, and The Jelly Bean Factory. Collaborated with digital marketing teams to strategise promotional content for clients.

Singapore

Lead designer for the One-North Run 2016 and BounceOff event.Proficient in conceptualising events from scratch, defining their identity, and initiating the development of event logos and key visuals.Skilled in designing event promotional materials including social media, large format printing, flyers, posters, tickets, bunting, flags, t-shirts, merchandise, kiosk decoration and more.Provide support to the event team by actively participating as one of the staff members.

Aljunied

Worked with clients from various industries in Singapore, such as the Sigitech, People's Association, NEA, SingHealth, CUGE, The Malay Heritage Centre, and more.Specialised in corporate branding. Proficient in layout design, poster design, murals, brochure creation, publications, and event materials.

Proficient in branding for clients across various industries, including NGOs, F&B, retail, beauty, and automotive sectors.Experienced in developing branding materials, including brand guidelines, logos, business cards, letterheads, T-shirt uniforms, and merchandise.Responsible for planning social media calendars for clients and executing them by designing appropriate visuals.

Strategic Digital Marketing

Bachelor Of Multimedia (Honours) Advertising Design, Commercial And Advertising Art, First Class Degree, Cgpa 3.8

I furthered my studies in Multimedia University, Cyberjaya and have been in the Faculty of Creative Multimedia’s Dean’s List for nine.

Education record