Full-Stack Engineer

Do business on Search Ads for taobao.com.

Leading the rank team of Renren for News Feeds and Ads

Leading the Ads Relevance and Strategy team, improve ads relevance and revenue, increased more than 10% revenue.

* Ads personalizes mapping and user experience in sponsored links (Search Ads)* Key developer of FC2.0, which is the new search ads engine of Baidu. Increased more than 4% revenue and more than 35% relevance performance* Project manager of the Auto-Bidding project* Designer and key developer of non-first-page search ads engine* Tech Share Star of ECOM

* Improve Query Expansion for Sponsored Links (Search Ads) by machine learning methods, increased more than 7% revenue and more than 10% relevance performance.* Study on ads personalize mapping.* Best Intern of ECOM, 2010Q1.

Transfer a research project to public, which is an Ads search engine that use post’s photo taken by mobile phone as the query and return ads details about the post.

Supervised by Wenjie Li and published: Wen YE, Wenjie Li, Furu Wei and Chunbao Li. A Preliminary Study on Dynamic Keyword Extraction for Contextual Advertising, ACM SIGIR 2009 Workshop: Information Retrieval and Advertising, Jul 2009.

Improve algorithms on detect the news body texts and related pictures during news crawl, and fit news ranking algorithm.

Improve business strategy to Online Contextual Advertising by analysis users’ log. After adding a series Semantic-Syntactic matching rules, we got more than 10 times effect of enhancing on page and AD classification algorithm finally.