Yew Xin Yi Email & Phone Number

• Create data visualizations, infographic and information design for RySense's LinkedIn, eNewsletter, reports, illustrated EDM for HappyDot.sg and assets/ collaterals for other subsidiaries.• Refined corporate branding and communication visual assets, including website revamp (launched in 2021), graphic design creation for LinkedIn assets (introduce the illustration style in 2021) and B2B collaterals.• Designed a series of branding assets for RySense's 10th anniversary in 2024, including the anniversary logo, new collateral templates.• Independent role and manage stake holders, senior management and bridge between RySense and external vendors, including procurement, briefing and project management.

• Creative Development, Pitching and Project Management.• Branding and design include visual design, art direction, photography, videography production, print & digital publication, magazines, collaterals, data visualisation infographic.• Work with and commission a pool of freelance professionals; copywriters, editors, illustrators, designers, photographers, videographers, community managers.• Clients: Amazon APAC & MENA, Aerospace Singapore, SBACC, PUB, Seletar Airport, Thermos Singapore, SAFRA, SingHealth Community Hospitals, BoardRoom Limited, Chew's Eggs, Golden Bridge.

Singapore

• From 2019, in-charge of creating creative proposals in Ink Singapore Creative Solution department, for airlines special projects such as Mabuhay's Business magazine (new) and advertisers' pitches, such as theme supplements; city guides; special insertions, which helps to boost sales revenue. Our clients: Singapore Airlines, Philippines Airline, Cebu Pacific Airline, Hong Kong Airline, SEA Games, KrisShop, Avis• From 2019, creative direction and design for tender pitching such as Indigo Airlines, Malaysia Airlines.• From 2018, art direction and design for Singapore Airlines' inflight magazine - Silverkris and SilkAir's inflight magazine - Silkwinds. Including proposing and creating layouts and visual templates, graphic design for Silverkris (first revamp issue), working alongside with London office Creative Director. As well as commissioning illustrators for subsequent issues.• In 2018, art direction, and design for Silkwind.

• Art direction and styling for magazine photo shoots including concepts, coordination, sourcing, scouting for locations.• Editorial design for Home & Decor magazine, supplement.• Design and visual direction for digital & social media marketing and event collaterals.• Oversea and commission illustrators and photographers.• Revamp and visual design for Home & Decor website.• Propose pitches for external creative service.• Produce, conceptualising and editing for videos

• Oversee and execute the design of Starhub monthly Telescope magazine and assist in its digital magazine• Conceptualization design for pitches such as Eastern Health Alliances, NCSS Rapport covers • Other design project: Rapport newsletter.• Coach and mentor designers

• Design flagship magazine of the company -- Robb Report, a luxury high-end lifestyle monthly magazine.• Design high-end, premium coffee-table book such as Luxury Guide. Which we collaborate with top-notch industry designers to design the cover, such as Paul Smith.• Conceptualized and design for magazine supplements booklets (eg. private banking and property), • Conceptualized and design for clients and creative buys pitches (eg. Shopping guide for Scott Square) and marketing/event collateral (eg. Tiffany 1920s newspaper, Luxury keynote program book,badges and stage backdrop design).

Singapore

• Design and map/ graphic illustration for Asian Geo Passport, Scuba Diving, Scuba Diving thought the Len. Including liaising with printer.• Sourcing stock images for magazines and photo editing.• Design collaterals for in-house marketing/promotion advertisements and events such as Miss Scuba Singapore.

711 Geylang Road, 02-02 Oriental Venture Building

• Travellution is a Chinese bi-monthly Travel & Lifestyle magazine which I am the main designer in art directing for photo shoot and design editorial layouts• Conceptualized advertisement for clients• Travels to write articles and photography• Brainstorm with the team on the themes.• Design in-house ad-hocc projects• Liaise with contractors/printers and check color proof / final artworks

18 River Valley Close, Pacific Mansion

• Conceptualise and design layouts for in-house magazines and publications • Liaise with contractors /printers and check color proof / final artworks• Art direct for product shoots and video production• Photography for event coverage, studio, outdoor, products and articles• Frequent travels for events photoshoots and video shoot in Paris, Bordeaux, Beijing, Shanghai, Hong Kong, Kuala Lumpur etc.• Design event ID/logos, marketing collaterals for local & overseas events