Ye Yeon Lee Email & Phone Number

Berlin, Germany

To create brand awareness and reach out to target group, I organize Pop up and events throughout Germany.

Berlin, Germany

• Create attractive shopping experience through visual presentation of Fashion, Food and Cosmetics in store, shop windows and Pop-up stores
• Main Window styling for whole house including Regent, Hilton Hotel
• Organize and set up in-store shopping events in collaboartion with Marketing department
• Own produce Seasonal display elements and promote visual communication

• As a part of Fashion Job & Internship preparation course, I shared knowledge of Visual Merchandising and led Store launching Portfolio class.
• About Visual Merchandising-Sales Analyze, Trend research, Marketing campaign
• Concept Store opening plan-Store concept, Product assorment, Visual Merchandising

Berlin, Germany

• Deliver brand message in coherence with marketing campaigns, floor set-up and POS material. Weekly analyze product performance and update store display.
• Check product delivery and implement table/wall display through VM strategies
• Train Sales team about folding technique and store maintenance
• Good understanding of customer needs and market

Berlin, Germany

• Visualize each delivery concept with strong rig looks and folding techniques. Improve shopping experience to target customers by sporty, classic and dressy styling.
• Display products visually appealing and optimizing sales
• Increase product and brand's visual standard with detail orientation
• Visualize concept with strong manequinn styling

Milan, Lombardy, Italy

• Kotra is a Korean government's promotion agency for trade and investment. As an exhibition coordinator I participated in marketing and booth display.
• Displayed exhibitor's booth at UNICA(Textile Fair) and HOMI(Home and Interior) fairs.
• Marketing promotions in cosmetics and fashion sector.

Seoul, South Korea

• Shinsegae International is a distributor and manufacturer of over 60 brands specialized in fashion, cosmetics, and lifestyle. Worked in a global fashion devision, I managed visual aspect of Armani Exchange and Emporio.
• Always keep stores over 30 perfect to show brand identity
• Optimized sales by creating shop window design
• Conducted VM training to store managers meeting local requirements

La Mirada, California

• Leftbank Art is an Canvas art production company with 170 employees and $35M in revenues. As a graphic designer, I created artworks combined with hand drawing and digital editing.
• Selected as Top Performance Product at High Point Show 2015
• Developed designs by market trend and customer needs
• Attention to detail managing the way of printing and finishing

Seocho-gu, Seoul

• Vomus Design is a display planning and construction agency, specialized in retail spaces. Working as a VM assistant I've supported opening project of Dongdaemun Design plaza(DDP) design shop.
• Collaborated with artists to develop wall installation
• Displayed inside of design shop before grand opening
• Worked closely as a team with vendors, and suppliers

Master'S Degree, Fashion Styling And Visual Merchandising, 110/110

• Won first prize for scholarship competition with Vogue Talents. • Retail projects with 10 Corso Como and Superga.

Bachelor'S Degree, Visual Communication Design

• Graduation Exhibition : Leader of Illustraion department.