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Yatisha Forde Email & Phone Number
Senior Director, Insights, Thought Leadership, and Measurement
at
SEEHER
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Senior Director, Insights, Thought Leadership, and Measurement
Location
United States, United States, United States
Company size
Who is Yatisha Forde? Overview
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Quick answer
Yatisha Forde is listed as Senior Director, Insights, Thought Leadership, and Measurement at SEEHER, a company with 7 employees, based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Yatisha Forde.
Yatisha Forde previously worked as Senior Director, Insights, Thought Leadership, & Measurement at Seeher and Consultant at Y. Forde, Consultant. Yatisha Forde holds Master Of Arts, Media Communication & Film from New York University.
Company email context
Email format at SEEHER
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SEEHER
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Profile bio
About Yatisha Forde
Directing my skills to align with my passions. Passionate about inspiring and uplifting while creating impact by combining corporate and community experience to create a positive return on society. Future-focused thinker with superior people skills and record of accomplishment achieving noteworthy firsts. Empower organizations and leaders by envisioning future state and directing tactical decision-making, cross-functional collaboration, partnerships and operational excellence, using subject matter expertise in culture, communications, technology and diversity strategies. Expert in developing employees, programs, processes, marketing and messaging that are geared toward diverse audiences by optimizing market research, consumer insights, innovation and enablement, making complex data easier to understand, and impersonal information, relatable, through passion for telling stories of culture and people. Solve problems and remove roadblocks through strong interaction with various groups, quick learning curve, unique combination of creative and analytical thinking, and ability to translate technical and general functions.KEY ACCOMPLISHMENTS• Rebranded and marketed NBCUniversal’s research division as a center of excellence • Developed future proofing organizational strategy and employee development plans• Launched first knowledge management self-service online platform • Formalized first project management and request for proposal processes in Salesforce• Formed Power of Insights & Insights Onsite thought leadership programs and learning events• Co-Authored NBCUniversal’s cross-category, client playbook for Total Market advertising• Led Hispanic valuation and measurement for first NBCUniversal portfolio-wide campaign• Keynote speaker and subject matter expert: Cultural Insights, Multicultural Consumers, The Digital Divide, Talent Acquisition and Development StrategiesCORE COMPETENCIESThought Leadership, Strategic Communications, Project Management, Business Operations, Enablement, Content Management, Event Planning, Program Development, Public Speaking, Learning and Development, Research
Listed skills include Market Research, Strategy, Marketing Strategy, Marketing Research, and 39 others.
Current workplace
Yatisha Forde's current company
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Seeher
15 roles · 27 years
Yatisha Forde work experience
A career timeline built from the work history available for this profile.
Senior Director, Insights, Thought Leadership, & Measurement
CurrentEvangelize the SeeHer mission of driving the accurate representation and portrayals of women and girls (and all humans) in media and advertising forward. Oversee SeeHer proprietary thought leadership research relating to global gender equality topics and issues. Provide marketer, media and agency members and the SeeHer team with insightful and actionable.
2022 - Present
~4 yrs 5 mos
Consultant
Current
Y. Forde, Consultant
Create positive return on society through launching, improving and scaling organizational, operational, marketing and communications best practices for clientele in non profit, arts & culture, religious and media sectors.
2019 - Present
~7 yrs 5 mos
Consumer Insights Consultant
Pro Unlimited @ Meta (Formerly Facebook Financial)
Through qualitative and quantitative research, deliver actionable insights and implications on markets, audiences, platforms, and advertising to drive adoption and usage for fintech brand. Improve product marketability and profitability by researching and identifying market opportunities. Oversaw Novi consumer insights panel activities (online focus.
Sep 2021 - Feb 2022
Storytelling Facilitator & Coach (In Partnership With Wbgo And Montclair State University)
Newark News Stories
Train and consult journalist cohorts to develop, deliver and distribute local news stories; group and individualized coaching on creative development and digital distribution planning and execution of podcasts, vlogs and blogs.
2020 - 2022
~2 yrs
Executive Secretary / Communications Officer
Sanford Place Block Association & Friends Inc. (501C3)
Advocate with President, officers and board of directors for funding, resources and access to information to improve quality of life for residents within arts & culture, public safety, health & wellness, environmental and education pillars by delivering high impact communications, programs and services in collaboration with local government, law.
Feb 2020 - Dec 2021
Vp, Insights Storytelling & Operations
Drove decisions, innovation, communication and collaboration of Executive Vice President and senior leadership team across US-based portfolio-wide initiatives and internationally. Evangelized platforms, products and thought leadership. Planned and stewarded multi-million dollar budget and resources. Oversaw primary research department and NBCU Influencer.
2018 - 2020
~2 yrs
Vp, Strategic Insights & Research, Portfolio
Architected scalable strategic insights and measurement agendas for consumer-packaged goods (CPG) - beauty, pharmaceuticals, beverage, quick service restaurant (QSR), alcoholic / non-alcoholic beverages, travel and other categories that were customized for Fortune 500-focus accounts. Accounts included P&G, PepsiCo, Coca-Cola, L’Oreal, Pfizer, Abbvie.
2016 - 2018
~2 yrs
Vp, Strategic Insights & Research
Oversaw insights positioning, research strategy, attribution and ROI measurement for Spanish Language and NBCUniversal Hispanic portfolio media and marketing opportunities. Participated in Telemundo Media Labs, Telemundo Panel and Generation M (bilingual, bicultural Millennial panel ethnographic research, observational research, focus groups, diaries, and.
2013 - 2016
~3 yrs
Director For Network Sales Marketing Research
Designed blueprint for research division focused on strengthening value proposition of $1.7T Hispanic consumer marketplace.
2009 - 2013
~4 yrs
Associate Research Director, Marketing Services
Led development, education, storytelling and market adoption of breakthrough insights and alternatives metrics.
2007 - 2009
~2 yrs
Network Research Manager, Ad Sales
Managed analytics and reporting of audiences’ mindsets, behaviors and consumption across media platforms.
2004 - 2007
~3 yrs
Marketing And Research Analyst
Influenced client marketing investment strategies. Leveraged expertise in African-American and youth markets.
2001 - 2004
~3 yrs
Community Affairs Analyst
Drove awareness and collaboration across government, education and community sectors. Developed programs, marketing and communications strategies geared toward diverse audiences.
2000 - 2001
~1 yr
Ad Sales Research Trainee
Wb36!
Executed community and sales promotional campaigns, collaborating with non-profit and client partners.
1999 - 2000
~1 yr
3 education records
Yatisha Forde education
Master Of Arts, Media Communication & Film
New York University
Master Of Arts, Culture & Communications Summer Study Abroad
University Of Amsterdam
Bachelor Of Arts, Political Science
University Of Massachusetts Amherst
FAQ
Frequently asked questions about Yatisha Forde
Quick answers generated from the profile data available on this page.
What company does Yatisha Forde work for?
Yatisha Forde works for SEEHER.
What is Yatisha Forde's role at SEEHER?
Yatisha Forde is listed as Senior Director, Insights, Thought Leadership, and Measurement at SEEHER.
Where is Yatisha Forde based?
Yatisha Forde is based in United States, United States, United States while working with SEEHER.
What companies has Yatisha Forde worked for?
Yatisha Forde has worked for Seeher, Y. Forde, Consultant, Pro Unlimited @ Meta (Formerly Facebook Financial), Newark News Stories, and Sanford Place Block Association & Friends Inc. (501C3).
Who are Yatisha Forde's colleagues at SEEHER?
Yatisha Forde's colleagues at SEEHER include Karen List.
How can I contact Yatisha Forde?
You can use AeroLeads to view verified contact signals for Yatisha Forde at SEEHER, including work email, phone, and LinkedIn data when available.
What schools did Yatisha Forde attend?
Yatisha Forde holds Master Of Arts, Media Communication & Film from New York University.
What skills is Yatisha Forde known for?
Yatisha Forde is listed with skills including Market Research, Strategy, Marketing Strategy, Marketing Research, Marketing, Digital Media, Integrated Marketing, and New Business Development.
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