Yatisha Forde

Yatisha Forde Email and Phone Number

Senior Director, Insights, Thought Leadership, and Measurement @ SEEHER
United States
Yatisha Forde's Location
United States, United States
About Yatisha Forde

Directing my skills to align with my passions. Passionate about inspiring and uplifting while creating impact by combining corporate and community experience to create a positive return on society. Future-focused thinker with superior people skills and record of accomplishment achieving noteworthy firsts. Empower organizations and leaders by envisioning future state and directing tactical decision-making, cross-functional collaboration, partnerships and operational excellence, using subject matter expertise in culture, communications, technology and diversity strategies. Expert in developing employees, programs, processes, marketing and messaging that are geared toward diverse audiences by optimizing market research, consumer insights, innovation and enablement, making complex data easier to understand, and impersonal information, relatable, through passion for telling stories of culture and people. Solve problems and remove roadblocks through strong interaction with various groups, quick learning curve, unique combination of creative and analytical thinking, and ability to translate technical and general functions.KEY ACCOMPLISHMENTS• Rebranded and marketed NBCUniversal’s research division as a center of excellence • Developed future proofing organizational strategy and employee development plans• Launched first knowledge management self-service online platform • Formalized first project management and request for proposal processes in Salesforce• Formed Power of Insights & Insights Onsite thought leadership programs and learning events• Co-Authored NBCUniversal’s cross-category, client playbook for Total Market advertising• Led Hispanic valuation and measurement for first NBCUniversal portfolio-wide campaign• Keynote speaker and subject matter expert: Cultural Insights, Multicultural Consumers, The Digital Divide, Talent Acquisition and Development StrategiesCORE COMPETENCIESThought Leadership, Strategic Communications, Project Management, Business Operations, Enablement, Content Management, Event Planning, Program Development, Public Speaking, Learning and Development, Research

Yatisha Forde's Current Company Details
SEEHER

Seeher

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Senior Director, Insights, Thought Leadership, and Measurement
United States
Website:
seeher.com
Employees:
7
Yatisha Forde Work Experience Details
  • Seeher
    Senior Director, Insights, Thought Leadership, And Measurement
    Seeher
    United States
  • Seeher
    Senior Director, Insights, Thought Leadership, & Measurement
    Seeher 2022 - Present
    New York, Us
    Evangelize the SeeHer mission of driving the accurate representation and portrayals of women and girls (and all humans) in media and advertising forward. Oversee SeeHer proprietary thought leadership research relating to global gender equality topics and issues. Provide marketer, media and agency members and the SeeHer team with insightful and actionable research, measurement, integrated narratives, and best practices for embedding gender equality into media and marketing processes to drive growth. Democratize & operationalize insights, deepen GEM® (Gender Equality Measurement) engagement and integration within marketplace, member and 3rd party measurement partner tools. Develop measurement and learning agendas, create content and facilitate webinars, workshops and panels targeted toward educating SeeHer and broader ANA membership.
  • Y. Forde, Consultant
    Consultant
    Y. Forde, Consultant 2019 - Present
    Create positive return on society through launching, improving and scaling organizational, operational, marketing and communications best practices for clientele in non profit, arts & culture, religious and media sectors.
  • Pro Unlimited @ Meta (Formerly Facebook Financial)
    Consumer Insights Consultant
    Pro Unlimited @ Meta (Formerly Facebook Financial) Sep 2021 - Feb 2022
    Through qualitative and quantitative research, deliver actionable insights and implications on markets, audiences, platforms, and advertising to drive adoption and usage for fintech brand. Improve product marketability and profitability by researching and identifying market opportunities. Oversaw Novi consumer insights panel activities (online focus groups, diaries, surveys) for Thailand, the Philippines and the US.
  • Newark News Stories
    Storytelling Facilitator & Coach (In Partnership With Wbgo And Montclair State University)
    Newark News Stories 2020 - 2022
    Train and consult journalist cohorts to develop, deliver and distribute local news stories; group and individualized coaching on creative development and digital distribution planning and execution of podcasts, vlogs and blogs.
  • Sanford Place Block Association & Friends Inc. (501C3)
    Executive Secretary / Communications Officer
    Sanford Place Block Association & Friends Inc. (501C3) Feb 2020 - Dec 2021
    Advocate with President, officers and board of directors for funding, resources and access to information to improve quality of life for residents within arts & culture, public safety, health & wellness, environmental and education pillars by delivering high impact communications, programs and services in collaboration with local government, law enforcement, businesses, organizations, donors, non-profit partners, and residents. Managed day-to-day administrative responsibilities and special projects.
  • Nbcuniversal Media, Llc
    Vp, Insights Storytelling & Operations
    Nbcuniversal Media, Llc 2018 - 2020
    New York City, Ny, Us
    Drove decisions, innovation, communication and collaboration of Executive Vice President and senior leadership team across US-based portfolio-wide initiatives and internationally. Evangelized platforms, products and thought leadership. Planned and stewarded multi-million dollar budget and resources. Oversaw primary research department and NBCU Influencer Research Panel activities (online focus groups, video diaries, vision boards, interviews, surveys).
  • Nbcuniversal Media, Llc
    Vp, Strategic Insights & Research, Portfolio
    Nbcuniversal Media, Llc 2016 - 2018
    New York City, Ny, Us
    Architected scalable strategic insights and measurement agendas for consumer-packaged goods (CPG) - beauty, pharmaceuticals, beverage, quick service restaurant (QSR), alcoholic / non-alcoholic beverages, travel and other categories that were customized for Fortune 500-focus accounts. Accounts included P&G, PepsiCo, Coca-Cola, L’Oreal, Pfizer, Abbvie, Novartis, Johnson & Johnson, Anhesure-Busch, McDonald’s, Wendy’s and ChickfilA.
  • Nbcuniversal Telemundo Enterprises
    Vp, Strategic Insights & Research
    Nbcuniversal Telemundo Enterprises 2013 - 2016
    Miami, Florida, Us
    Oversaw insights positioning, research strategy, attribution and ROI measurement for Spanish Language and NBCUniversal Hispanic portfolio media and marketing opportunities. Participated in Telemundo Media Labs, Telemundo Panel and Generation M (bilingual, bicultural Millennial panel ethnographic research , observational research, focus groups, diaries, and in depth interviews, related to rebranding of Telemundo, new show launches, and annual qualitative / quantitative mixed methodology research projects geared toward elevating the Hispanic market.
  • Nbcuniversal Telemundo Enterprises
    Director For Network Sales Marketing Research
    Nbcuniversal Telemundo Enterprises 2009 - 2013
    Miami, Florida, Us
    Designed blueprint for research division focused on strengthening value proposition of $1.7T Hispanic consumer marketplace.
  • Nbcuniversal Telemundo Enterprises
    Associate Research Director, Marketing Services
    Nbcuniversal Telemundo Enterprises 2007 - 2009
    Miami, Florida, Us
    Led development, education, storytelling and market adoption of breakthrough insights and alternatives metrics.
  • Nbcuniversal Telemundo Enterprises
    Network Research Manager, Ad Sales
    Nbcuniversal Telemundo Enterprises 2004 - 2007
    Miami, Florida, Us
    Managed analytics and reporting of audiences’ mindsets, behaviors and consumption across media platforms.
  • Upn
    Marketing And Research Analyst
    Upn 2001 - 2004
    Us
    Influenced client marketing investment strategies. Leveraged expertise in African-American and youth markets.
  • City Of Atlanta
    Community Affairs Analyst
    City Of Atlanta 2000 - 2001
    Atlanta, Georgia, Us
    Drove awareness and collaboration across government, education and community sectors. Developed programs, marketing and communications strategies geared toward diverse audiences.
  • Wb36!
    Ad Sales Research Trainee
    Wb36! 1999 - 2000
    Executed community and sales promotional campaigns, collaborating with non-profit and client partners.

Yatisha Forde Skills

Market Research Strategy Marketing Strategy Marketing Research Marketing Digital Media Integrated Marketing New Business Development Leadership Product Development Public Relations Press Releases Sales Social Media Marketing Creative Direction Social Media Public Speaking Change Management Project Management Business Development Strategic Planning Strategic Communications Workforce Planning Business Process Improvement Data Analysis Education Thought Leadership Training And Development Strategic Partnerships Talent Management Learning And Development Storytelling Communications People Management People Development Training Presentation Skills Management Nielsen Change Impact Third Party Vendor Management Talent Planning Business Operations

Yatisha Forde Education Details

  • New York University
    New York University
    Media Communication & Film
  • University Of Amsterdam
    University Of Amsterdam
    Culture & Communications Summer Study Abroad
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Political Science

Frequently Asked Questions about Yatisha Forde

What company does Yatisha Forde work for?

Yatisha Forde works for Seeher

What is Yatisha Forde's role at the current company?

Yatisha Forde's current role is Senior Director, Insights, Thought Leadership, and Measurement.

What schools did Yatisha Forde attend?

Yatisha Forde attended New York University, University Of Amsterdam, University Of Massachusetts Amherst.

What skills is Yatisha Forde known for?

Yatisha Forde has skills like Market Research, Strategy, Marketing Strategy, Marketing Research, Marketing, Digital Media, Integrated Marketing, New Business Development, Leadership, Product Development, Public Relations, Press Releases.

Who are Yatisha Forde's colleagues?

Yatisha Forde's colleagues are Karen List.

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