With extensive experience in the entertainment industry building linear and on-demand guides, I became frustrated with the lack of suitable content presented to subscribers. This led me to become the co-founder and CEO of Jinni with a vision to truly innovate the guide, which has become a reality. Jinni received an Emmy® for its technology using the Entertainment Genome™ to semantically understand content with customers including Xfinity, AT&T U-verse, Xbox and VUDU who are using Jinni’s solution to lead the semantic revolution in taste-based video discovery.Based on this mature semantic technology, Jinni recently extended its service with a fresh approach into the ADTECH space with an entertainment audience targeting solution addressed to movie studios, TV networks and OTT video providers.I authored a book about my vision for personalized taste based discovery for TV entertainment called 'Super Search Me!' and you can download a copy from: http://supersearch.me/bookgiveaway/I gave a TEDx talk called 'The analog man' about our unique human tastes: https://www.youtube.com/watch?v=PIp-ameO7iQMy specialties include: content discovery and recommendations, semantic tags, web semantics, video and film meta-data personalization, Internet-TV, digital cable and broadband TV services, IPTV, video, telco and web 2.0/3.0, DSP, targeted ads, media and audience buying.