Did you know that words have the power to change the way we think? Language is so much more than a basis for how we communicate - it can widen our perspective, shape how we perceive the world, and influence behaviour. I've spent 18+ years working with words in B2C, B2B, and Editorial work that has spanned across the Middle East, Asia, Europe, and the USA.My career has encompassed everything from world-leading publications and top-tier global communications firms to tech-driven start-ups, across a wide variety of industries including food and beverage, health and fitness, travel, fashion and beauty, lifestyle, government, events, automotive, technology, and more.I have multiple specialist and transferable skills, including writing and editing (articles, features, listicles, interviews, blogs, reports, scripts, speeches), production (editorial, audio, video, and photography), and video/photo shoots (concepts, briefs, scripts, direction, subtitling, and quality control), across editorial as well as sponsored content. I've worked across print and digital publishing, on live radio, and events, and on countless collaborations with international brands. I’ve also had a wealth of experience in creative marketing, meeting commercial objectives and establishing a brand’s market presence and reputation through copywriting, creation of content and marketing collateral, and development of campaign ideas. I've worked on everything from EDMs and social media to CRM & UX content, press releases, and more.My work has been published in prominent global and regional publications, including Women’s Health, Men’s Health, Grazia, Cosmopolitan, Harper’s Bazaar, Good Housekeeping, Business Traveller, Etihad Inflight, What’s On, The National, Sorbet, Goodness, The Gulf Today, and FitWild. Portfolio: yihwahanna.comAn artist, a keen traveller (I've been to 60+ countries), and an advocate for wellbeing, I'm a certified PT and meditation teacher - I spent several years coaching boxing fitness and leading meditation sessions across four of Dubai's top studios. As an author, my first novel won a place in the inaugural 2022 ELF Seddiqi First Chapter Writing Fellowship, my second won first place in the 2023 Emirates Literature Festival Writing Prize, and I was a finalist in the 2022 Gotham Writers Center's Coming-of-Age contest.In case you're wondering, "Yi-Hwa" is pronounced like "Eva" but with a "w" instead of the "v". If you get it wrong the first time, that's ok - even Autocorrect changes my name to "Highway" or "Yikes"! You can find me on social media at @yihwahanna.