Marketing and Event Management- Planed, developed and produced fundraising strategies, initiatives and programs in economic development, affordable housing, and other areas of need or in disparity that are in alignment with ASIAN, Inc.’s mission.- Communicated with strategic partners, sponsors, and donors, such as San Francisco Foundation, Silicon Valley Community Foundation, San Francisco Office of Financial Empowerment, East Bay Housing Organization, Wells Fargo, Bank of America, and… Show more Marketing and Event Management- Planed, developed and produced fundraising strategies, initiatives and programs in economic development, affordable housing, and other areas of need or in disparity that are in alignment with ASIAN, Inc.’s mission.- Communicated with strategic partners, sponsors, and donors, such as San Francisco Foundation, Silicon Valley Community Foundation, San Francisco Office of Financial Empowerment, East Bay Housing Organization, Wells Fargo, Bank of America, and JPMorgan Chase, to develop programs and campaigns to meet the needs of the community.- Managed and coordinated with the Communications Officer to produce videos, update online materials, and to elevate the social media profile of ASIAN, Inc.- Organized events for programs to showcase the achievements and initiatives of ASIAN, Inc., such as Annual Gala and Housewarming Party for low- to moderate-income first-time homebuyers.Program Development- Researched the changing goals and interests of corporations, foundations, and government agencies to allow ASIAN, Inc. to respond to shifting priorities and to develop dormant and opportunistic interests into program proposals.- Launched “Your Money, Your Goals” financial empowerment program with Consumer Financial Protection Bureau (CFPB), providing financial literacy workshops and train-the-trainer events to the public and frontline staff throughout the Bay Area.- Developed Chinese affordable housing and financial literacy toolkit, brochures, worksheets, and flyers.⇨ Notable Accomplishment:- Keenly supervised the Annual Gala with 350 guests, and raised more than 150K at the event.- Curated and produced in-language videos for ASIAN, Inc.’s digital library, with each video reached more than 1,000 views. Show less

- Assumed full responsibility in setting strategic event goals and recommending topics in line with the organization’s mission.- Facilitated various events, which included skills-building workshop, leadership training, and social networking events to recruit and retain members.- Sought and evaluated possible workshop speakers for workshops, panels, and seminars.- Identified partners, sponsors, and donors including Sephora, Kate Spade, Estée Lauder, Frederick Wildman & Sons, Joto… Show more - Assumed full responsibility in setting strategic event goals and recommending topics in line with the organization’s mission.- Facilitated various events, which included skills-building workshop, leadership training, and social networking events to recruit and retain members.- Sought and evaluated possible workshop speakers for workshops, panels, and seminars.- Identified partners, sponsors, and donors including Sephora, Kate Spade, Estée Lauder, Frederick Wildman & Sons, Joto Sake, Momokawa restaurant, Vanessa’s Dumpling House. - Formulated marketing event strategy and advertise through social media, flyers, and invitations.- Trained and managed three interns and volunteers, as well as overseeing their work and improving their performance.⇨ Career HighlightPlayed an integral role in successfully organizing four workshops and two events, which generated more than $20K within six months. Show less

- Leveraged industry expertise in planning, organizing, and implementing events with approximately 100 attendees - Maintained constant coordination with clients, speakers, and sponsors to ensure successful completion of projects for various clients, including New York State of Health, State Farm, Emblem Health, and McDonald's - Took charge of coordinating facilities and amenities for events, such as catering, parking, audio/visual needs, and event security -… Show more - Leveraged industry expertise in planning, organizing, and implementing events with approximately 100 attendees - Maintained constant coordination with clients, speakers, and sponsors to ensure successful completion of projects for various clients, including New York State of Health, State Farm, Emblem Health, and McDonald's - Took charge of coordinating facilities and amenities for events, such as catering, parking, audio/visual needs, and event security - Design creative event communication materials, such as informational brochure, fact sheets, flyers, and signage - Held full accountability in developing, allocating, and monitoring budgets in excess of $10K as well as in ensuring the profit margin for an event is around 30-40% - Employed technical acumen in utilizing social media and other platform, such as Eventbrite, to announce event details and communicate with attendees⇨ Career HighlightGenerated event feedback survey and thoroughly assessed the data for future programs that improved the quality of the events and attracted more attendees Show less

- Developed marketing materials for forthcoming programs, such as e-blasts, media alerts, and flyers - Coordinated and managed public programs, including venue setup and volunteer management - Administered and maintained comprehensive documentation of event data, including contacts, documents, and photos⇨ Career HighlightSuccessfully organized and implemented nine public programs with approximately 50 attendees, including panels… Show more - Developed marketing materials for forthcoming programs, such as e-blasts, media alerts, and flyers - Coordinated and managed public programs, including venue setup and volunteer management - Administered and maintained comprehensive documentation of event data, including contacts, documents, and photos⇨ Career HighlightSuccessfully organized and implemented nine public programs with approximately 50 attendees, including panels, performances, film screenings, and special projects Show less

- Collected and compiled more than 500 pieces of qualitative data including brain scans and interviews with autistic children and parents - Conducted WCST, CPT II, CANTAB and IQ test to children with Autism and ADHD

- Designed strategic advertising materials, such as posters and brochures in association with graphic designers Coordinated with other marketing staff to integrate and complement marketing strategies across multiple sales channels⇨ Career Highlights - Provided expert oversight to month-long book fairs in more than 40 branches with at least 300 attendees by brainstorming theme ideas, preparing specialty book lists, and developing … Show more - Designed strategic advertising materials, such as posters and brochures in association with graphic designers Coordinated with other marketing staff to integrate and complement marketing strategies across multiple sales channels⇨ Career Highlights - Provided expert oversight to month-long book fairs in more than 40 branches with at least 300 attendees by brainstorming theme ideas, preparing specialty book lists, and developing proposals - Thrived in instituting seven book fairs with different themes including design, literature, travel, and books for teens and children, which boosted sales by 30%-40% Show less