Organized two public TEDx events by managing social media event pages, managing content production, monitoring web traffic, creating posters and merchandise for promotionLed a team of 4 on extensive market research into when and on what topic students love to watch TEDx TalksManage speaker outreach, sponsor outreach and public relationsManage social media posts, linkedIn posts and post-event attendee surveys for improving future events

Analyzed and built models for the company’s profit analysis to executives using Tableau, Morningstar, Bloomberg Terminal and Excel for their long-term store expansion of E15 gasoline for 10 states in the corn-belt area in the U.S.Visualizing sales and cost data using Tableau and Bloomberg Terminal in team of 5 using pricing contracts from energy trading floor for the company’s executive annual meetingForecasted E15 gasoline profit margin using NYMEX, Platts, and Argus pricing information from Morningstar, Telapoint and Excel on weekly basis and shared reports consistently with the executive board

Using Excel and Qualtrics to clean data for the lead researcher on various marketing related research, topics ranging from VR user experience on YouTube to research analytics on Non-Fungible Token.

Performed conjoint analysis using Qualtrics and Excel after leading and collecting data during 20 research sessions.Provide 4 recommendations for the research team on improving the validity of the experiment in terms of target audience selecting, experiment methods and equipment improvements.

Analyzed historical data acquired from public source with a team of 4 and synthesized regression, using Excel and R to clean data and provide concise recommendations that shape short-term strategy on locating the first pilot recycling facilityLed and presented Lithium ion battery market economic research using Pitchbook and data base from Bloomberg Terminal to provide clear and actionable marketing strategy to executives.Create a 3-year strategic plan for building recycling facilities.Reached an audience of 300 by 2 creating 3-minute promotional videos and picked the optimal one using A/B testing, driving a 10% increase in web trafficDesigned the company's promotional brochure and drafted 10 different press releases of 30-page content

Using Customer Relationship Management (CRM) software to sort out the target audience among to manage network of more than 300 alumni and identify the target audience for outreachFacilitated international alumni relations by curating WeChat and Facebook social media content

Organized and hosted 2 annual online 2020 New Student Receptions each with 300+ new undergraduates, graduates and PhD studentsDesigned and commercialized 4 different merchandize for sale such as themed tote bag and clothings and created a profit of $200 dollarsLed the promotional video project with a team of 10, marketing Rice University to an audience of more than 300 prospective international studentsCoordinated events attended by 100+ students, including alumni meetups, The Voice on Campus, and cooking competitions

Conducted and presented benchmark and SWOT analyses investigating business models of US technology companiesShadowed head consultant with case studies regarding the company’s business modelCollaborated with 9 interns on coordinating outreach to potential partners and VCsLed weekly development team meetings with 9 interns, evaluating the existing strategy to boost company publicity

• Evaluated the effect of the US-China trade war on Siemens in China by going through demographics, annual reports, business pitches and stimulate a model using statistics software and Excel• Investigated the latest government policies of state-owned enterprises reform to measure business impact on Siemens and provide insights to company executives• Business analytics reports were taken to board

• Developed model of road intersection and traffic flow using special programming software.• Conducted research on the digital stimulation which showed a reduction of exhaust gas emission by 5% in Huajiadi St. section by optimizing traffic light switching time.