Freelance consulting on data, CRM and regulatory strategy with clients in the commercial and third sectors

Managed overall performance of the loyalty program for a large Indonesian fashion retailer, including monitoring progress of loyalty transformation and customer acquisition, strategizing engagements via the CRM Program to increase customer visits, as well as improving understanding of customer behavior.Performed and led data analysis work for solving business problems, including measuring promotions effectiveness, experimenting with discount optimization and understanding customer journeys.

Headed the Capital and Analytics Unit within the department, which is responsible to perform capital planning and measurement for the Bank, conducting quantitative analyses on the Bank’s credit portfolio, and undertaking ad-hoc projects on behalf of the Risk Management Sector.

Supervising financial stability and business viability of Insurance and Takaful companies in Malaysia, with a specific focus on conglomerates and multinationals.