• CRM StrategyLead CRM data collection and build systematic data driven client insights & recommendation for client experiences to enhance the performance in client recruitment and retention• Client EngagementBuild and review experiential touchpoints during events, animation, in BTQ activations, gifting program, gatherings to strengthen client journey• Data IntelligenceEffectively consolidate, analyze and leverage data insights to develop segmentation strategy and establish active relationships with clients which drives both satisfaction and business performance• Budget ManagementPlan and manage budget for client engagement programs

• Develop and Execute 360 Marcom Strategy and CampaignsDefine and initiate marketing plan, covering ATL to BTL activations, while liaising and cooperating with external and internal stakeholders to optimize performance• Establish and Implement PR CommunicationMaintain active relationship with press/celebrities/KOLs to establish strong network, with PR assets, pitch, editorial plan, seeding and influencer coop campaigns to enhance publicity• Handle Product Management and CommunicationWork with internal teams to conduct product planning and forecast, including new launch campaign, trade marketing, sales promo, and crossover• Lead Digital and Social MarketingAccelerate growth and enhance customer engagement on social platforms (FB/IG/YT/Web) by generating daily materials and initiating advertising campaigns to improve cost efficiency• Conduct data analysis to manage CRM ProgramsPlan and execute on exclusive VIP programs, including workshop, NPD appreciation, and loyalty campaign to improve customer retention and recruitment• Organize and Initiate Trade/ VIP Events Create and prepare thematic event concept, mechanism, logistic, and budget plan to engage customers and enhance sales performance over online and offline channels

Client Portfolio: - Fashion and Luxury : Rolex, Penhaligon's, Triumph, Gaggenau- FMCG : J&J, Glenlivet- Entertainment : Disney+, Tinder• Develop and Execute PR Strategy and Communication PlanPropose and implement annual PR plans to engage media, including press con, gathering, FAM trip, interview, roundtable, pitch, advertorial plan, product shooting and placement to enhance qualitative exposures• Lead Stakeholder Relationship ManagementBuild network with celebrities and KOLs through seeding, gifting, endorsement, exclusive workshop, brand tours, and special co-op projects to secure visibility and positive WOM• Organize and Initiate Event ManagementCoordinate brand team and external agencies to perform event planning, in terms of NPD launch, appreciation event, pop-up event, VIP gathering, and gala dinner• Monitor Competitor Landscape to Explore OpportunitiesLeverage analysis tools to conduct social listening, media scan and issue/ crisis management to effectively monitor and react to industrial trends, competitor movements and market trends• People ManagementCoach and provide training to build an active team, while motivating team to implement marketing and PR activities to achieve quantitative and qualitative targets

Client Portfolio : P&G• Plan and Execute Annual Marcom Plans Develop brand activations and materials aligning with global strategy, including product launch, VIP workshop and exclusive event, influencer cooperation, to strengthen visibility and advocacy• Develop and implement Digital and Social MarketingCreate and manage brand materials, covering social content, images, and videos, to secure brand consistency on multiple channels, including website, social platforms/forum, and EC sites• Initiate PR Communication and CSR EventsBuild and maintain close relationships with press, celebrities, KOLs, and experts to increase brand awareness and opportunities for partnership and cooperation

• Delivered consistent brand image and customized service to client through facilitating the implementation of membership program to closely interact with customers and stimulate business growth• Successfully rose average purchase volume per transaction during end of year sales and achieved sales champion among all branches in more than 80% of business days

• Actively liaised with potential clients to further motivate collaboration which efficiently drove traffic to brand website, social media and enhanced brand awareness • Managed social media platforms, Facebook and Instagram, and increased brand adhesion through emphasizing interaction on the platforms