Responsible for planning the corporate sustainability strategy of FamilyMart, and establishing the company's sustainability culture and enhancing brand influence through internal project promotion and external communication.■ Provided consulting services for the company in regards to integrating sustainability into the core business by gathering and analyzing global ESG trends/related regulations to identify FamilyMart’s sustainability risks and opportunities.■ Offered varying degrees of support and proposed improvement measures such as gap analysis, goal setting, action plans, and ESG road maps to help different business units achieve their annual ESG goals.■ Managed ESG programs, including stakeholder communications, agenda setting, risk planning, and management. Conducted specific engagement campaigns utilizing deliberate planning and goal setting.■ Leader of FamilyMart CSR internal and external communications. Curated editorial calendar in line with ESG subjects, and crafted content to raise FamilyMart CSR brand awareness.■ Established the direction for annual corporate sustainability reports and compiled materials from different sectors in keeping with GRI standards, curating sustainability-related issues and identifying key stakeholders.■ Played a key role in helping FamilyMart win 12 ESG-related awards from 2021 onwards.■ Engaged with stakeholders and maintained relations. Communicated with different stakeholders through varied channels to increase discourse power and social impact. Turned stakeholders into allies by leveraging on partners’ networks.- Sustained and built up relationships with environmental NGOs like Green Peace and Circular Taiwan Network, pitched for media interview opportunities, and collaborated with NGO partners for reusable cup promotion events. - Established FamilyMart’s thought leadership image in Taiwan’s cherished food domain by participating in government forums and media interviews.

〔Achievements〕■ Led a three-person team in delivering branding communication strategies and executing projects on time and in budget.■ Company Profiles: Google, 3M, LINE, Gamania Digital Entertainment, Bridgestone, Rakuten Kobo, HPE, Shin Kong Life, Landseed International Medical Group, Abbott, eBay, 17 Media, Genting Hong Kong.〔Experiences〕■ Planned and executed integrated communication strategies with an approach that combined consumer insights and brand image, which differed from traditional PR and CSR methods, to promote the concept of water conservation.■ Responsible for handling long-term client needs, including brand image management and CSR planning. Assisted clients in identifying PR needs and goals, grasping industry and competition trends, as well as offering suggestions for PR coordination.

■ Organized spokespeople training for international clients and well-known Taiwanese traditional industry corporations. Assisted in the establishment of crisis management teams and corresponding training for spokespeople, and provided briefings and case studies on Taiwanese media PR response strategies.■ Hosted B2B and B2C large-scale press conferences, product launches, and in-depth media gatherings. Versed in cross-industry collaborations and resource exchanges, which can be applied during PR affairs to achieve favorable marketing and advertising results in addition to brand image reinforcement.■ Organized large-scale corporate dinner parties and spring feasts for media. Possesses extensive experience in coordinating TV strategies, tying in magazine features and online publications to current affairs, and conducting interviews with managerial staff.■ Aided international clients in conducting overseas media tours, including arranging local itineraries and visits with top-level executives.

■ Responsible for PR communication strategies planning and tactics execution in both B2B and B2C aspects for clients.- Press releases development or modified for local market.- Feature story pitching to target media, including print media, online media and TV.- Event coordinating and executing such as press conferences, consumer events, media gatherings, etc.- Relationship management & development with key media and opinion leaders to maximize publicity and exposure.■ Daily media monitoring for the development of industry trend and the behavior of media environment, including both traditional and social media.■ Familiarity with influencer or online presence operations: collaborated with over 100 well-known Taiwanese bloggers to generate articles and videos, and does well with navigating suitable approaches for varying social media platforms