Yi-Chen (Peter) L. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Boston, Ma, Us

• Built end-to-end ELT pipelines to consolidate multi-terabyte data from 15+ ad vendors (e.g., Google, Meta, Bing, Pinterest, and AppsFlyer) and internal sources (clickstream, sales, product, and financial), optimizing ad performance monitoring and maximizing ad efficiency• Spearheaded the communication between the data engineering team and key marketing channels, incl. app, display, social, and direct mail, facilitating the execution of marketing strategy and developing data products for self-service analytics• Implemented data clean room solutions by partnering with marketers and data scientists, enabling campaign measurement and attribution results in AWS, LiveRamp, and Google’s Ads Data Hub• Leveraged comprehensive insights into marketing team challenges and objectives to actively shape the marketing data product roadmap and establish OKRs, driving strategic alignment and goal attainment• Created anomaly detection using Datadog to monitor ad vendor API data, enhancing SLA success rate and enabling early detection of ad vendor system outages• Onboarded new hires and mentored junior engineers across the broader data engineering department. Successfully managed two high-achieving co-ops, one of whom received a return offer

Boston, Ma, Us

• Constructed 5+ new data marts for the marketing department to track ad performance at the channel or vendor-specific granularity, streamlining data retrieval from various ad vendor platforms• Revamped direct mail marketing’s recipient matching logic by rewriting and consolidating ELT procedures, resulting in unified matching standards across programs in different geos and improved match rate• Collaborated closely with the marketing, ads platform, and data science teams to create data sets for ad targeting, bidding, attribution, and offline conversion import

Boston, Ma, Us

• Developed curated data sets that power OLAP cubes (SSAS and AtScale) and Looker, facilitating daily usage by over 200 marketers• Migrated 100+ ELT workflows from on-premise Hive/Vertica to Google Cloud Platform

Edison, New Jersey, Us

• Tracked sale metrics, resolved customer queries and built sales pipeline by maintaining HubSpot CRM.• Coordinated with account executives on discovering potential growth opportunities and developing new customers relationships.

Denver, Colorado, Us

• Identified growth opportunities in the electric vehicle markets in the US, China, and India. Compiled business plan identifying market opportunities and potential market entry strategy.• Carried out state-wise research and ranked states and cities for future investment in electric shuttle bus based on population, electric charging infrastructure, solar capacity, existing investment, and regulatory requirement.titive analysis for the electric shuttle bus in the US.

Redwood City, Ca, Us

• Assessed the polyurethane supplier market and landscape, including size, segmentation, regional characteristics, and companies.• Analyzed company profile and business model, services/chemistries offered, geographies represented, market share, SWOT and balance of flexibility vs. scale of over 200 polyurethane suppliers. Discovered 12 high potential suppliers based on Carbon’s needs.• Identified main drivers for supplier cost and enablers for supplier profitability.• Recommended a materials supply chain design and roadmap to meet business development in the future.• Identified risks in supply chain design due to market forces or regulatory environment.

Durham, North Carolina, Us

• Collaborated with Church World Service (CWS) in Family Reunification program, which assists refugees from the Raleigh-Durham area to reunite with family members who are still living in refugee camps or other perilous situations overseas.• Formulated sustainable strategies for seeking and managing interpreters/translators complying with CWS’s needs.

Wilmington, De, Us

• Supported Applied Technical Group in Microcircuit Materials Department to assess the qualities of the photovoltaic metallization pastes (Solamet®) by testing and measuring various physicochemical properties. • Collaborated with the US and Japan offices to design and conduct experiments to optimize the formula, and thus to improve the performance of the next-generation pastes.• Redesigned inventory system in DuPont Taiwan Photovoltaic Center.

Taipei, Northern Taiwan, Tw

• Inspected in the aggregation and folding/unfolding phenomena of proteins.• Learned laboratory techniques including spectroscopy (CD, UV-Vis), gel electrophoresis and protein production by cultivating gene-modified E. coli.• Sought for inhibitors of cataracts caused by HγD-crys aggregation and/or precipitation.

Master'S Degree, Engineering/Industrial Management

Bachelor'S Degree, Chemical Engineering

Exchange Program, Chemistry