Yi-Cheng Tsai

Yi-Cheng Tsai Email and Phone Number

Emerging Business Strategy Architect | Context Engineering | Human AI Interaction Design @ Chunghwa Telecom Co, Ltd.
Taipei City, Taiwan, Taiwan
Yi-Cheng Tsai's Location
Taipei City, Taipei City, Taiwan, Taiwan, Province of China
Yi-Cheng Tsai's Contact Details

Yi-Cheng Tsai work email

Yi-Cheng Tsai personal email

n/a
About Yi-Cheng Tsai

10 + years of research and design experience. As a UX designer/Product designer majored in Psychology, I can conduct both SW/HW product design based on quantitative and qualitative research.Built up User Experience Design team.Managed 9 people included user researcher, UX designer, GUI designer ,AR/VR 3D designer and prototype engineer.• Good at use Qualitative and Quantitative method：Executive research and design strategy from different type and stage of product to help clarify user needs and product position.• Possess researcher and designer experience：skillful at translating insights into actionable product and design strategies, user interface requirement specification.• Variety domain：Official E-Shop & Royalty program website, SaaS(public sentiment ,data management platform, digital signage CMS), mobile app, robotic conversation UI、TV OS、Smart watch.Cross Platform:#RWD web #Android app #iOS app #Voice user interface #PC appIndustry:#E-Shop #Retail #AI #Health track platform #Data driven #IoT #TV OSDesigned and launched in various platform product such as RWD web, mobile app, robotic voice user interface app, Android OS TV projector, smart watch app and PC. Planned, conducted more than 20 projects including overseas field observation, interview, interface flow/wireframe design and usability testing.I'm strong logic oriented design thinking including being empathy and positive to solve the problem aggressively, open-minded attitude and respect different opinions from product team. ★ Award: • 2018 iF DESIGN AWARD DISCIPLINE SERVICE DESIGN / UX• 2018 iF DESIGN AWARD• 2017 Red Dot Design Award• 2017 Computex Best Choice of the Year Award• 2017 Computex Best Choice Golden Award• 2017 Computex d&i Award• 2017 Taiwan Excellence Award• 2016 Taiwan Excellence Award• 2015 Red Dot Award Design Concept Honorable MentionIf you need any further information, please feel free to contact me.

Yi-Cheng Tsai's Current Company Details
Chunghwa Telecom Co, Ltd.

Chunghwa Telecom Co, Ltd.

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Emerging Business Strategy Architect | Context Engineering | Human AI Interaction Design
Taipei City, Taiwan, Taiwan
Website:
cht.com.tw
Employees:
4154
Yi-Cheng Tsai Work Experience Details
  • Chunghwa Telecom Co, Ltd.
    Emerging Business Strategy Architect | Context Engineering | Human Ai Interaction Design
    Chunghwa Telecom Co, Ltd.
    Taipei City, Taiwan, Taiwan
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  • Chunghwa Telecom
    User Experience Design Team Lead
    Chunghwa Telecom Aug 2019 - Present
    Taipei
    Built up User Experience Design team.Managed 9 people included user researcher, UX designer, UI designer and prototype engineer.Lead UX Team to find out the users' insight and transfer it to innovative design. Previous Contributions: • Guided Digital transformation way for CHT. • Increased 262% orders and 28% SUS score by optimized inline purchase flow and wireframe design base on omni-channel user research.• Increased 44% (36%-80%) purchase success rate and 30% efficiency(reduce 80 secs)Job scope:• User research (Contextual Inquiry, Field study)• Product specification and Information architecture • User flow & wireframe design• User interface behavior data analysis
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  • 明基電通
    Advanced Senior Ux Designer At Benq Lifestyle Design Center
    明基電通 Apr 2019 - Aug 2019
    2020 iF DESIGN AWARD DISCIPLINE PRODUCT: GS2 / Portable LED projector
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  • Benq Corporation
    Senior Ux Designer At Benq Lifestyle Design Center
    Benq Corporation Nov 2016 - Aug 2019
    Taipei
    Previous Contributions: • Guided Digital transformation way for BenQ. • Planned UX roadmap for 40% revenue product line. • Optimized flow and wireframe delivery process. • Increased usability 300% by promote data driven decision-making model.Projects:X-Sign Digital Signage Solution Software• Conducted user research• Designed RWD web and PC application flow and wireframe. Android OS TV Software System:• Consolidated UX design roadmap.• Designed Android OS projector design guideline. • Conducted Quantitative research for app usage and product usage time base on data analysis.• Enhanced 300% usability for wireless projection tutorial app from data research.BenQ Voice Assistant (corporation scenario)• Constructed BenQ voice assistant VUI flow and wireframe.• Integrated Alexa voice system into BenQ voice assistant under technology limitation.- Job scope:• User research (Contextual Inquiry, Field study)• Product specification consolidation(Software)• Interface flow design• Interface wireframe design • User interface behavior data analysis★ Award: • 2018 iF DESIGN AWARD DISCIPLINE SERVICE DESIGN / UXhttps://business-display.benq.com/en/explore/press/2018/event/benq-x-sign-won-the-2018-if-design-award.html
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  • Asus
    User Experience Architect At Asus Design Center
    Asus Feb 2016 - Nov 2016
    Taipei
    Co-work with product manager, GUI designer and software engineer to develop 10 Zenbo robotic and 2 ZenWatch applications.Projects: Zenbo• Designed 6 Zenbo robotic VUI such as Common behavior, SLAM, CIR(Smart control), Recipe, Blockly game and Zenbo APP builder.• Design robotic app interaction between user and Zenbo under technology limitation. • Built Zenbo VUI conversation content.Achievement:• 2018 iF DESIGN AWARD• 2017 Reddot Design Award• 2017 Computex Best Choice of the Year Award• 2017 Computex Best Choice Golden Award• 2017 Computex d&i AwardZenFit (Android app)• Integrate fitness healthy tracking android app with micro app on wearable device.• Designed ZenFit flow and wireframe.ZenWatch Manager• Integrate smartband and new generation watch into previous ZenWatch Manager.• Designed flow and wireframe.- Job scope:• Product specification consolidation(Software)• Interface flow design• Interface wireframe design
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  • Avermedia Technologies Inc.
    Advanced User Experience Researcher
    Avermedia Technologies Inc. Oct 2013 - Dec 2015
    New Taipei City
    Co-work with UI designer, industrial designer, hardware engineer, software engineer and project manager to design useful product.Project:TsunaMIC (2015 Red Dot Award Design Concept Honorable Mention)AVerCaster SE510 (2016 Taiwan Excellence Award)AW313 Wireless Teacher Microphone (2017 Taiwan Excellence Award)- Job scope• Usage scenario clarification • Product specification consolidation• Hardware user interface design guideline• Usability evaluation• Marketing content provide★ Award: • 2017 Taiwan Excellence Award• 2016 Taiwan Excellence Award• 2015 Reddot Award Design Concept Honorable Mention
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  • Language Research And Development Center
    Researcher
    Language Research And Development Center Oct 2012 - Aug 2013
    Taiwan
    • Read research papers and organized references.• Quantitative and qualitative statistical analysis.• Experimental data collection.• Experimental interface design.
  • R.O.C Army
    Guidance Counselor
    R.O.C Army Jan 2011 - Aug 2011
    馬祖
    • Guided soldiers with relationship problems and kept their mental health.• Held orientation for rookie soldiers.• Paid several visits to stronghold and had deep interviews with soldiers there.

Yi-Cheng Tsai Skills

Qualitative Research Research Design User Centered Design Science Statistics Spss R Molecular Biology Latex Cognitive Psychology Statistical Methods Sas Matlab E Prime Usability Testing Human Factors Engineering Quantitative Research Usability Eye Tracker Brainstorming User Experience User Research Market Research Powerpoint Public Speaking Visual Psychology Visual Auditory Integration Recognition Memory Task Analysis Field Studies Concept Design Contextual Inquiry Heuristic Evaluation Research User Interface Design Human Computer Interaction Data Analysis User Interface Interaction Design Business Strategy Information Architecture Experimental Design

Yi-Cheng Tsai Education Details

Frequently Asked Questions about Yi-Cheng Tsai

What company does Yi-Cheng Tsai work for?

Yi-Cheng Tsai works for Chunghwa Telecom Co, Ltd.

What is Yi-Cheng Tsai's role at the current company?

Yi-Cheng Tsai's current role is Emerging Business Strategy Architect | Context Engineering | Human AI Interaction Design.

What is Yi-Cheng Tsai's email address?

Yi-Cheng Tsai's email address is yi****@****dia.com

What schools did Yi-Cheng Tsai attend?

Yi-Cheng Tsai attended National Cheng Kung University, Chung Yuan Christian University.

What are some of Yi-Cheng Tsai's interests?

Yi-Cheng Tsai has interest in Reading, Health, Mistborn, The Castle Of The Devil, Environment, Steelheart, Science And Technology, Board Games, Human Rights, The Way Of The King.

What skills is Yi-Cheng Tsai known for?

Yi-Cheng Tsai has skills like Qualitative Research, Research Design, User Centered Design, Science, Statistics, Spss, R, Molecular Biology, Latex, Cognitive Psychology, Statistical Methods, Sas.

Who are Yi-Cheng Tsai's colleagues?

Yi-Cheng Tsai's colleagues are Adrian Cao, Jason Shih, 陳建翔, 林柏瑋, Shangkuang Yang, Pei-Ling Hsu, Chien-Hung Lin.

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