Yi-Ching Chen Email & Phone Number

台灣 Taipei City 南港區

【重要成果】⦁ 公關事件處理：對應資安事件國外媒體相關報導 (https://rb.gy/shquyh) ⦁ 提供市場報告：每週一提供產業發展、市場趨勢、競爭對手等資訊報告⦁ 經營社群媒體：成功經營公司LinkedIn專頁，經營一年關注人數倍增⦁ 籌辦海外秀展：籌辦美國CES等海外展會(CES 2023獲200+筆Sales leads)【職務內容】⦁ 收集產業、市場及競爭者資訊並彙整成報告，每週一提供給業務同仁和主管參考⦁ 拍攝及製作產品簡介影片，包含影片腳本撰寫、旁白撰寫、影片編輯等。例: Cloud VMS - https://www.youtube.com/watch?v=I5yBI1TJqko DMP - https://www.youtube.com/watch?v=TY4HFpZZb48 Hausetopia App - https://www.youtube.com/watch?v=5Nd3a1k8FOI⦁ 撰寫英文電子報內容，並定期發送給客戶⦁ 撰寫行銷相關英文新聞稿，以提高品牌知名度和曝光度⦁ 更新公司網站內容，優化SEO以提高網站在搜索引擎的排名⦁ 製作產品DM和型錄等相關文宣品，以支持市場銷售活動⦁ 操作Google Ads 以增進官網曝光度和商務詢問

台灣 內湖

【Accomplishments and Achievements】⦁ Successfully secured NT$2,930,000in government funding from the Bureau of Foreign Trade to develop international markets.⦁ Provide weekly market reports that provided valuable information into industry developments, market trends, and competitor activities, which were highly valued by top management and the sales team.⦁ Organized and executed 6-8 international exhibitions annually, which required extensive communication and organization skills.⦁ Honor and promote products with a series of prestigious awards, including the National Panshi Award, BC Awards, and Taiwan Excellence Award, in recognition of contributions to innovation, quality, and customer service.【重要成果】⦁ 爭取政府資源：成功申請經濟部國貿局補助業界開發國際市場計畫(補助金額NT＄293萬元）⦁ 提供市場報告：每週提供產業發展、市場趨勢、競爭對手等資訊報告⦁ 籌辦國際秀展：每年籌辦6-8個海內外展會⦁ 年年榮獲獎項：獲國家磐石獎(2016)、中小企業創新研究獎(2017)、BC Awards(2018)、台灣精品獎(2019,2020)等【職務內容】⦁ 進行市場分析、競品分析等，提供研發主管、PM訂定產品開發方向⦁ 收集產業、市場及競爭者資訊並彙整成報告，每週一提供給業務同仁和主管參考⦁ 因應新產品推廣需求，訂定行銷計畫並執行各項行銷項目，以提升產品曝光度，間接增加產品銷售⦁ 撰寫編輯中文/英文電子報內容⦁ 撰寫行銷相關中文/英文新聞稿⦁ 產品DM和型錄等相關文宣品製作⦁ 拍攝及製作產品安裝簡介影片⦁ 規劃並執行國內外商展，包含：CES, MWC, Automotive World等展會⦁ 籌劃國內外獎項申請及文件撰寫，拓展公司及產品品牌知名度⦁ 政府行銷補助案申請

New Taipei City, Taiwan

【Accomplishments and Achievements】⦁ Planned and organized the press conference ⦁ Planned product promotion videos【Job Responsibility】⦁ Planned advertising and media resources to increase product exposure, and further boost product sales.⦁ Used Google Ads to increase product exposure and sales and collect potential customer lists.⦁ Wrote press releases, such as new product launches and product promotion activities.⦁ Managed Facebook fan page.⦁ Used the B2B Alibaba platform to collect buyer information and increase product sales.⦁ Planned domestic and foreign trade shows, expanded product brand awareness, and developed markets.⦁ Signed up for domestic and foreign awards to expand product brand awareness.⦁ Organized various marketing activities (eg: press conferences).⦁ Contacted government agencies such as the TAITRA, participating in the TAITRA's IEP program, assisting the interview of CNN TURK, etc.⦁ Planned product promotion videos (Example: project manager interview videos)【重要成果】⦁ 產官學記者會 : 自行籌辦產官學三方合作記者會，獲得20多篇媒體曝光 ⦁ 產品推廣短片 : 自行提案並拍攝產品推廣短片【職務內容】⦁ 規劃廣告與媒體資源，以提升產品曝光度，間接增加產品銷售⦁ 運用Google Ads，增進產品曝光量及銷售量，並收集潛在客戶名單⦁ 撰寫新產品上市及產品推廣活動等新聞稿⦁ 經營Facebook粉絲頁⦁ 運用B2B阿里巴巴平台，收集買家資訊及增加產品銷售⦁ 規劃國內外商展，拓展產品品牌知名度及開拓市場⦁ 報名國內外獎項，拓展產品品牌知名度⦁ 籌辦各類行銷活動（例：記者會) ⦁ 接洽外貿協會和資策會等政府機構，參與外貿協會IEP計畫，CNN TURK 採訪等⦁ 籌劃產品推廣短片（例：專案經理專訪短片）

New Taipei City, Taiwan

《 Sales Dept. 》【Accomplishments and Achievements】⦁ Initial monthly sales came to NT$3million - NT$4million.【 Job Responsibility】⦁ OEM/ODM project management.⦁ Cross-departmental collaboration.⦁ Customer relationship management.《公司主體業務部 》【重要成果】⦁ 於公司主體業務部，擔任業務接ODM專案，初期每月業績約台幣300~400萬【職務內容】⦁ ODM專案管理和阻礙排解⦁ 跨部門合作⦁ 客戶關係管理

New Taipei City, Taiwan

《 Internal Startups 》【Accomplishments and Achievements】⦁ Closed the first deal (NT$200K+), during working at the internal startup.⦁ Developed several products from scratch with team members. 【 Job Responsibility】⦁ Planned and developed new products.⦁ Gathered market intelligence.⦁ Evaluated and planned exhibitions.⦁ Developed customers for the business growth.⦁ Leveraged external resources.⦁ Built sales kits (CN/EN).⦁ Created web pages for product introductions(CH/EN).《 新創事業部 》【重要成果】⦁ 於公司新創事業部，從零到有產出產品並開發客戶，第一筆成交訂單約台幣20餘萬【職務內容】⦁ 新產品開發計畫撰寫與執行⦁ 蒐集市場情報⦁ 規劃參加相關展覽⦁ 開發客戶並推展業務⦁ 導入外部資源⦁ 製作產品介紹中/英 sales kit⦁ 網站中/英文案撰寫

土城

【Accomplishments and Achievements】⦁ Aggregated the costs of project developments.⦁ Manage packaging-related matters of medical products.【Job Responsibility】⦁ Aggregated the costs of each project to better understand the overall expenses of developing projects.⦁ Participated in project developments⦁ Translated (Chinese to English) business-relat.ed documents, such as production process tables, protocols, etc.⦁ Contacted suppliers to inquire about the product packaging materials, and collect the unit price of the material to calculate the unit price of the product packaging cost.⦁ Communicated with customers and deal with product packaging-related matters.⦁ Checked engineering drawings and communicate with customers to modify drawings.⦁ Handled matters assigned by the supervisor.【重要成果】⦁ 彙整各個產品開發成本⦁ 負責專案中的包裝項目【職務內容】⦁ 彙整各個專案開發的相關費用，以了解各專案的開發成本⦁ 參與研發專案⦁ 翻譯(中翻英)業務相關文件，例: 生產流程表，protocol等⦁ 聯絡供應商進行產品包裝物料詢價，並彙整物料單價，計算出產品包裝成本單價⦁ 與客戶溝通，處理產品包裝相關事宜⦁ 簡易工程圖核對並與客戶溝通修改圖面⦁ 完成主管臨時交代事宜

Master'S Degree, Marketing

Master'S Degree, Marketing