Position in Digital Marketing and Planning Department, the first two years in Official Website Team, currently in Online Insurance Team- Managing company’s official website, including the content, UI/UX, data analysis, planning and executing revision project- Teaching all BUs to use content management system, writing SOP, and doing troubleshooting- Managing company’s campaign website and the vendors, including vendor evaluation, budget examination/control, contract/price negotiation- Planning and executing annual customer satisfaction survey of Cathay Life’s digital services- Developing new product for online insurance channel, including market research, user interview, cross-department coordination, product marketing- Managing company's online insurance website, including UI/UX, leading optimization projects- Coming up with solutions to balance regulations and customer experience, including coordinating with other departments/stakeholders- Being the leader of online insurance PM team, mentoring three PMs for all team affairs

- Managing IoT projects from government (Industrial Development Bureau, Ministry of Economic Affairs), tasks including cross-department/company communication, coordinating internal/external resources, tracking and resolving project issues, and ensuring the quality standards and schedule are met- Realizing and analyzing customer’s need in IoT field, sourcing and evaluating qualified vendors to join the ecosystem, and presenting proposals to customers- Market research and new technology study

- Responsible for product development of E-Commerce platform TreeMall’s self­-owned brand, product line includes cleaning, textiles, food ingredients, general merchandise­- Developing and managing OEM suppliers­- Planning new product launch project on the E­-Commerce platform and do the copywriting-­ Planning and executing marketing campaign and brand activities­- Sales analysis, stock management, purchasing application

- In charge of buying, planning, managing merchandise from Europe, USA, and China; including placing orders, negotiating price, developing new brands, and business trip to Yiwu in China- Planning product launch and do the marketing materials- Sales and market analysis- Cooperating with designers to do the visual merchandising

- Planning and implementing marketing strategy and fundraising project to achieve fundraising goals- Utilizing internal resources and combining corporate resources to assist corporate partners in CSR campaign and maximize both benefits- Cross-­department communication- Maintaining corporate relationships and developing new cooperation opportunities- Collecting marketing information- Campaign staff for 30­Hour Famine Hero Rally

- Developing new product of Apple peripherals such as iPhone/iPad case, MacBook case, screen protector, and etc.- Planning, executing, and controlling product launch process, including finding suppliers, studying materials, handling product sampling, pilot run and mass production, and etc.- Conducting market research and analyzing competitive products- Cross­-department communication- Managing suppliers and manufacturers- Tracking and resolving product issues