-Devised a competitive 5G rate plan via market analysis and led a cross-functional team completing 5G go-to market marketing plan.-Led whole digital channel marketing strategy via data-driven communication plan and optimizing user experience.-Established telecom-commerce business model from 0 to 1, coordinating with internal departments and partners, fully delivering synergy and successfully boosting online sales.

-Developed new product launching plan, including online and offline advertising, social marketing and channel strategy for targeted user segmentation and increased non-SIM users.-Increased subscribers from the young generation through initiating a cross-industry cooperation, targeting students via successful communication plan with effective messages and programs.

-Responsible for designing pricing strategy based on market analysis and managing brand new value-added service-Photo Book by cooperating with Japanese Telecom DoCoMo.-Designed one creative marketing campaign for foreigner prepaid card product in order to enhance the interaction with target audience as well as to increase product sales.

- Managed marketing campaigns to increase exposure both online and offline.- Planned and executed of large scale events with over 200 people.

- Led social marketing strategy

-Managed a portfolio of 3 brands and 1 non-profit organization in medical related business.-Executed press conferences for product launch and CSR events, in charge of idea generation and KOL approach. -Generated creative ideas and completed “Story Auction Market” proposal with colleagues, which was awarded with the first place of internal PR proposal competition.