My background is an unique blend of CX based analytics and creative direction. I have been a part of building brands from the ground up, leveraging creativity to inspire partnerships (past ones include Bumble, ThreadUP, ONDO, and Clinique) as well as build artistic direction (recently I was a part of a team that helped win my agency "Champion of Art" in MVVO's prestigious AD art show competition).I also thrive in the field of analytics, with my skills in R, I have been a part of initiatives to automate data collection, build analytical dashboards, and identify key metrics for past and current clients. With my education background in psychology, linguistics, and economics and my personal background, I utilize my strengths in full coming from both a behavioral science and measurement backed perspective all while maintaining steady positioning in maximizing CX through audience understanding.
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Junior AnalystOgilvySan Diego, Ca, Us
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Junior Analyst And Behavioral Science SmeOgilvy Sep 2023 - PresentNew York, Ny, Us- Work with the Measurement team to build automated data collection programs and dashboards using R, Python, and SQL to inform community insight reports and persona building. - Build, conduct, and scale trainings, surveys, and interventions in the space of risk mitigation with the Behavioral Science team. - Attend key technological conferences focused on experience design and communications for the Risk Visualization and Innovation Pillar. - Strategize and launch internal Diversity, Equity, and Inclusion initiatives with a Change Management framework through internal assessments, surveys, and focus groups. -
Behavioral Science And Risk InternOgilvy Jun 2023 - Oct 2023New York, Ny, Us● Served as a liaison between risk communications, behavioral science, measurement, and customer experience teams, facilitating seamless collaboration and coordination in curating deliverables for both the FEMA client and the affected communities● Collaborated closely with engineers to effectively disseminate measurement strategies and facilitate proactive communication with communities prior to the occurrence of disasters through persona identification and research
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Cx And Social Media Strategy InternBbdo Atlanta Jan 2023 - May 2023Atlanta, Georgia, Us● Develop and implement a social listening initiative, utilizing the Netbase program, to curate a dynamic real-time data dashboard for comprehensive analysis of live Twitter data● Collect and analyze customer data across various media channels to construct brand network visualizations, providing a solid foundation for an integrated and effective social strategy -
Senior Residential AdvisorEmory University Aug 2020 - May 2023Atlanta, Ga, Us● Developed, executed, and spearheaded student-centered programs focused on fostering social, educational, diversity, health, emotional well-being, and personal growth through leading and training a team of 16 residential advisors● Strategically managed budget allocation for residential hall and staff development events, optimizing financial resources to ensure successful outcomes -
FounderArt For Heart Sep 2020 - Feb 2023Atlanta, Georgia, Us● Manage all legal documentation pertaining to 501(c)(3) status and ensure strict adherence to compliance regulations● Oversee tax filing and accounting operations for the nonprofit organization, ensuring accuracy and compliance withregulatory requirements● Effectively lead and manage a cross-functional team of 5+ professionals in the domains of marketing and operations, drivingstrategic initiatives and fostering high-performance collaboration. -
Sales & Operations InternE-Motion Jul 2022 - Sep 2022Temecula, Ca, Us● Collaborated with cross-functional teams to create compelling product pages for industry-leading brands ATI and AMC China, ensuring a competitive edge in the market● Analyzed Volusion data to derive valuable insights, optimizing sales performance across various digital marketing platforms -
Marketing Strategy And Operations InternKuaishou Technology Jun 2020 - Aug 2020Beijing, Cn● Led the selection of weekly content themes based on trend analysis, providing valuable insights for influencers to execute impactful campaigns● Successfully launched user-generated content (UGC) campaigns, such as the 2020 Election filter pack and Dog Days campaign, resulting in a significant increase in app engagement and user interaction -
Communications InternYale Young Global Scholars May 2019 - Aug 2019New Haven, Connecticut, Us -
Voices Of Youth Climate Change Blogging InternUnicef Feb 2017 - Jun 2017New York, New York, Us -
Product Management Intern (Beijing Location)Beckhoff Automation Jun 2016 - Aug 2016Verl, De
Yifei Gao Education Details
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Emory UniversityEconomics/Psychology/Linguistics -
Keller High School
Frequently Asked Questions about Yifei Gao
What company does Yifei Gao work for?
Yifei Gao works for Ogilvy
What is Yifei Gao's role at the current company?
Yifei Gao's current role is Junior Analyst.
What schools did Yifei Gao attend?
Yifei Gao attended Emory University, Keller High School.
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