Yi Geng Email & Phone Number

China

中国 上海市 浦东新区

Jiangsu, China

1. Channels analyze: Responsible for researching users’ behavior and demand analysis ofsocial platforms, then combining business demand to contents formulation, advertising andtraffic realization. Responsible for mining and operating various traffic business projects.2. Large-scale events: To broaden the market share of Eleme in second-tier cities.

Beijing, China

1. Wipe Order: With the goal of increasing Merchants activities, a new strategy “Wipe order” has solved the actual pain points of small and medium-sized merchants, and continuously optimized the operation strategy, including process function optimization and standardization of merchant training, which has increased Merchants’ increment and Customs volume.

Beijing, China

1. Channel red packets: With the goal of increasing new users, performing a-b tests andmanaging user tags to classify the audiences’ scope. Sending out vouchers across businesslines to meet users’ needs in different scenarios, thus increasing the conversion of new users.2. App red packet project: Collaborating with the team to help launch the red packet.

Master, Service Management-Tourism

The main coursed includes: Digitalization and Services, Value creation and Innovation, Managing Service Organizations.

Bachelor, Tourism