Senior Research Analyst
CurrentDesigned and managed quantitative and qualitative research for mall intercept, online and focus group studies.Expertised in designing and analyzing Conjoint, MaxDiff, and TURF studies.Performed statistical analysis of data using appropriate statistical methodologies; analyzed survey data and wrote research reports in a professional, concise, and comprehensive manner.In charge of Luth Research's data processing tasks (cross tabulation and coding).Conducted market research projects in new product development, advertising effectiveness, pricing, and branding for LG Electronics Mobile Comm USA, Cox Communications, Hewlett-Packard Company, Disney Digital Books, and ProFlowers, etc.