Yi Hong Email and Phone Number

· Responsible for the on-site execution of Bilibili's first self-made observation variety show Summer of the Roof.· Actively involved in the entire process of the program, including scheduling and controlling the filming scene, exhibiting strong project management and coordination skills to ensure the smooth running of the filming.· Liaised with various functional departments in a timely manner to meet varying demands, established and maintained effective working relationships with all levels of staff members.· Demonstrated multitasking skills by assisting in monitoring all relevant affairs at the preparation stage, such as site inspection, resource confirmation, and required props and costumes purchase.

· Responsible for the on-site execution and the script arrangement of the second season of the Treasure Tour series of Go Fighting! and the seventh season of Go Fighting!, illustrating professional techniques and ethics.· Developed viable shooting plans, identified program needs, segmented and prioritized the shooting tasks, and provided feasible suggestions, enhancing strategic management skills and gaining better industry insights.· Attended a series of topic selection and script discussion meetings, proposed creative ideas about the event process and added fascinating elements which were adopted by the team, significantly contributing to program success.

· Served as the main producer director of the online variety show Intangible Cultural Heritage on Fingertips created by China Youth Daily and Youku; responsible for the early planning and on-site execution of the program.· Strengthened innovative thinking and professional writing skills to complete the planning and scripting of this program, involving process planning and script writing of preset lines.· Completed the planning of a variety of documentaries and commercials, including VR documentary, advertising bidding, advertising scripts, etc.· Assisted in successfully organizing Jeff Chang’s "Min Fashion" art exhibition of calendar artworks and cheongsam collections in Shanghai and participated in the editing of the exhibition documentary.

· Regulated the overall creation and distribution of the company's short videos on digital platforms like Tiktok, from video content planning and distribution planning, to script creation and final shooting and editing.· Maintained daily operations of the KOLs’ accounts of the company on Bilibili, including post-editing videos, designing cover posters, and composing published copywriting.· Edited product pictures and produced tweets for related accounts on both Weibo and WeChat platforms.