1. Model Performance Tracking & Optimization- Optimized model performance through regular monitoring and strategic adjustments.2. Business insights analysis- Executed precision marketing campaigns by collaborating across departments to target specific customer needs.- Consulted on the Reno product launch strategy for brands, leveraging customer insights and purchase preferences.

• Leveraged customer policy data and behavioral insights to segment users.

• Developed business partnerships with 10+ companies through cold outreach to over 50 businesses.• Led a team of 50 members in executing data projects for businesses, acting as a liaison between the academic community and stakeholders to facilitate multi-party collaborations.• Organized and operated data analysis workshops for nearly 100 members, covering Excel, data manipulation, and reporting techniques to support data projects.

• Organize new product launch Ads for Body and DEOs (10 SKUs) in various EC channels from product positioning and promotion, raising 20% total reach of month.• Initiated EC platforms optimization project over 30 sites through user research which advanced 70% sales MoM.• Made recommendation on advertising strategies through Ads effectiveness and platform traffic data analysis.

• Assist enterprises to implement Tableau and provide related consulting services and sales dashboard construction.• Project requirement planning and enterprise business problem solving, providing consulting services using data visualization as the main axis.• Execute marketing plans for Tableau and publish 5~10 educational videos on public platforms. (e.g. Youtube)

• Learn data analytics skills in SQL, Python, Excel, and Tableau to collect, process, analyze, and visualize data.• Define and dismantle business problems , process and analyze the data scheme to find out potential insights. • Participate in enterprise cooperation projects, use actual data to solve problems faced by enterprises, and put forward corresponding strategies and suggestions to optimize the effectiveness of app use and further improve the retention rate of the app.

Category Management intern of B2C Fashion shop• Take charge of Shopee's fashion shop of B2C commercial department.• Proposed, arranged and executed online sales campaigns and events, resulting in more than 75% MoM order growth.• Track and monitor the performance of campaigns weekly, and forecast monthly revenue in order to achieve sales targets.• Campaign overall performance report.• In-site keyword search optimization.• Project scheduling and tracking.

• Collecting domestic and international national policy guidelines and organizing reports.• In-depth study of high-tech industries and conducting market research to identify industry leaders in specific countries.

• Financial Product Research and Consulting.• Assist banks in conducting credit checks.• Assist in the promotion of financial products and telemarketing.

• Development and execution of new product launching marketing plans to enhance exposure and brand image building.• Brand community management, maintain customer relationship, and effectively increase fan interaction rate of 3.2% and post reach rate of 17% in 3 weeks.• Conduct market and competitor research.