Freelance Web Designer Und Brand Consultant
Freiberuflich
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Yi-Jun Lu Email & Phone Number
Freelance Web Designer und Brand Consultant
at
Freiberuflich
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Freiberuflich
Role
Freelance Web Designer und Brand Consultant
Location
Berlin, Berlin, Germany
Who is Yi-Jun Lu? Overview
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Quick answer
Yi-Jun Lu is listed as Freelance Web Designer und Brand Consultant at Freiberuflich, based in Berlin, Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Yi-Jun Lu.
Yi-Jun Lu previously worked as Innovation & Service Design at Heyjobs and Strategy Consultant at Scholz & Friends. Yi-Jun Lu holds Basic Track & Advanced Track, Design Thinking from Hasso Plattner Institute.
Profile bio
About Yi-Jun Lu
A strategic mind on the search for relevant problems and human-centered solutions.Currently exploring the world of Service-, Innovation & Experience Design, wanting to create impactful work. Coming from a background of brand- and campaign strategy, where I found my passion for human-centered research, behavioral psychology and insights-driven strategy.Master's degree in Entrepreneurship & Innovation Management. Design Thinking Certified at D.School at Hasso Plattner Institute in Potsdam.
Current workplace
Yi-Jun Lu's current company
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Freiberuflich
10 roles
Yi-Jun Lu work experience
A career timeline built from the work history available for this profile.
Innovation & Service Design
- Led end-to-end product discovery and user testing of new product and service ideas within the HeyJobs innovation team.- Owned large-scale, mixed-method user research initiatives during discovery and validation phases to inform data-driven decisions.- Conducted market sizing, business impact analysis, and viability assessments to guide product and service.
Apr 2022 - Oct 2024
Strategy Consultant
Clients: Sparkasse, Toom Baumarkt, Lebara, Weber Grill- Brand strategy, Brand Purpose and Employer Brand development- Qualitative and quantitative customer and market research- Creative campaigns development- Pitch presentations and acquisition of New Business
Nov 2020 - Oct 2021
Sep 2020 - Oct 2020
Student Consultant
Supporting the development and launch of a sustainable and healthy restaurant-franchise-concept in the Netherlands- Explorative customer Research- Value proposition modeling- Concept testing and refinement- Business model design
Mar 2020 - Jul 2020
Junior Strategy Consultant
Clients: Weber Grill, Mercedes Benz Trucks, EasyCredit, Toom Baumarkt- Brand strategy, including brand purpose development- Creative campaigns development
Jan 2019 - Sep 2019
Strategy Trainee
Apr 2018 - Dec 2018
Strategy Intern
Client: AppleProjects:- APAC iPhone X launch campaign- Singapore Shot on iPhone campaign - Brand strategy development of Apple India
Aug 2017 - Dec 2017
Digital Strategy Student Trainee
Clients: ASUS, Lidl, Sony Pictures Home Entertainment- Development of content marketing strategies - Development of digital campaigns- Market-, trend- & audience research - Preparation of crisis communication trainings
Jan 2015 - Jun 2017
Bachelor'S Project
- Tone of voice development based on qualitative research of the target group's use of language and competitor, market and brand analysis- Design and prototyping of a tone of voice guide in form of a digital tool
Nov 2016 - May 2017
5 education records
Yi-Jun Lu education
Basic Track & Advanced Track, Design Thinking
Certified User Experience Designer
Xdi Design Institute
Master Of Science, Communication Science
Master Of Science, Business Administration
Bachelor Of Arts (B.A.), Communication In Social And Economic Contexts, 1.5
FAQ
Frequently asked questions about Yi-Jun Lu
Quick answers generated from the profile data available on this page.
What company does Yi-Jun Lu work for?
Yi-Jun Lu works for Freiberuflich.
What is Yi-Jun Lu's role at Freiberuflich?
Yi-Jun Lu is listed as Freelance Web Designer und Brand Consultant at Freiberuflich.
Where is Yi-Jun Lu based?
Yi-Jun Lu is based in Berlin, Berlin, Germany while working with Freiberuflich.
What companies has Yi-Jun Lu worked for?
Yi-Jun Lu has worked for Freiberuflich, Heyjobs, Scholz & Friends, Forward Incubator, and Tbwa\Media Arts Lab.
How can I contact Yi-Jun Lu?
You can use AeroLeads to view verified contact signals for Yi-Jun Lu at Freiberuflich, including work email, phone, and LinkedIn data when available.
What schools did Yi-Jun Lu attend?
Yi-Jun Lu holds Basic Track & Advanced Track, Design Thinking from Hasso Plattner Institute.
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